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ConvertKit

ConvertKit

Overview

What is ConvertKit?

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails…

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Learn from top reviewers

Great tool to manage your email lists and convert them for your services

Rating: 9 out of 10
October 31, 2024
IncentivizedVetted ReviewVerified User
We used ConvertKit primarily to build the audience of email lists interested around selling some of their products via Instagram or through Shopify. It helped us in building a...
Continue reading
Verified user
Manager
ConvertKit5 years of experience

ConvertKit is great for basic email marketing

Rating: 8 out of 10
October 31, 2024
IncentivizedVetted ReviewVerified User
We use ConvertKit in several ways for our veterinary clinic. First, we use it to send automated emails to our won leads so they know what to expect ahead of an appointment - t...
Continue reading
Verified user
Director
ConvertKit3 years of experience

It Just Works

Rating: 7 out of 10
October 30, 2024
IncentivizedVetted ReviewVerified User
Used to capture Email subscribers for our newsletter on blog and also integrate with eCommerce site where it captures details about customer purchase including personal detail...
Continue reading
Rohit Langde
Administrator - Marketing
Marketing Manager
Wolf of Webstreet OPC Private Limited
ConvertKit7 years of experience

Can't go wrong with Convertkit

Rating: 10 out of 10
December 29, 2023
IncentivizedVetted ReviewVerified User
I rely on ConvertKit as my primary email marketing automation tool. This powerful platform helps streamline our communication with customers and prospects, addressing key busi...
Continue reading
Nick Porcaro
C-Level Executive - Corporate
President
nFocus Photos
ConvertKit7 years of experience

A Good First Choice List Builder for the Techie Person

Rating: 8 out of 10
June 5, 2021
IncentivizedVetted ReviewVerified User
ConvertKit is an awesome option for building an email list and creating emails based on behavior using automation. I have used it to grow my list. The business problems it add...
Continue reading
LaMeshia Conley
C-Level Executive - Marketing
Digital Strategist
Marketing with Mesh
ConvertKit1 year of experience
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Pricing

View all pricing

Creator

$29.00

Cloud
per month

Creator Pro

$59.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Convertkit Demo - Convertkit Demo And Tutorial | Best Email Marketing Services

YouTube

In Depth Convertkit Review and Demo | Best Email Marketing Services For 2017 | Build List Email Fast

YouTube

Convertkit Demo | How To Build A Landing Page | How To Create Landing Page With Convertkit!

YouTube

ConvertKit Demo 2020: Das beste kostenlose Tool für dein E-Mail-Marketing

YouTube

ConvertKit Tutorial | How to Use Forms, Tags, and Segments | Best Email Marketing Services

YouTube

The Difference in Forms,Tags, and Segments in ConvertKit | Best Email Marketing Services| Email List

YouTube
View more demos
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.4
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.5
Avg 8.0
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Product Details

What is ConvertKit?

ConvertKit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

Reviewers rate URL Validation and Link Tracking and Email Previews highest, with a score of 10.

The most common users of ConvertKit are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

It Just Works

Rating: 7 out of 10
Incentivized
October 30, 2024
RL
Rohit Langde
Marketing Manager
Wolf of Webstreet OPC Private Limited (Information Technology & Services, 11-50 employees)
Vetted Review
Verified User
ConvertKit
7 years of experience
View profile
Use Cases and Deployment Scope
Used to capture Email subscribers for our newsletter on blog and also integrate with eCommerce site where it captures details about customer purchase including personal details. We needed a reliable email sending solution with high deliverability crafted for solo and small business. ConvertKit suffices the requirement offering sophisticated and easy solution without complicating the setup.
Pros
  • Email Deliverability
  • Custom Domain Setup
  • Reliability
  • Email List Management
Cons
  • Automation
  • Segmentation
  • Google Analytics Integration
  • Pricing
Likelihood to Recommend
It is best for simple scenarios where user journey is not much complicated and do not need segmentation at micro level. ConvertKit was started with creators and individuals in mind and that is somewhat restricting it from going big. I can say that because their pricing is competitive and at par with what other services with multiple pipelines feature. So, they must re-consider pricing for individual/solo businesses.
ConvertKit Feature Ratings
Email & Online Marketing (9)
91.11111111111111%
9.1
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
80%
8.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
70%
7.0
Triggered drip sequences
70%
7.0
Reporting & Analytics (3)
76.66666666666667%
7.7
Dashboards
80%
8.0
Standard reports
100%
10.0
Custom reports
50%
5.0
Pre-Send Testing (8)
98.75%
9.9
URL Validation
100%
10.0
Link Tracking
100%
10.0
Image Validation
100%
10.0
Inbox Display
100%
10.0
Email Accessibility Tools
90%
9.0
Spelling and Grammar Check
100%
10.0
Spam Testing
100%
10.0
Email Previews
100%
10.0
Return on Investment
  • Lifetime Customer Value Increased
  • Better Email Deliverability
Usability
8
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
Alternatives Considered
MailChimp had too many delivery related problems (this is few years ago). This problems include but not limited to bounce, mails landing in spam and more. MailerLite was advertised as alternative for chimp but they were starting up and I took only because they charged for delivery of emails not number subscribers but that's not a case anymore.
Other Software Used

A Good First Choice List Builder for the Techie Person

Rating: 8 out of 10
Incentivized
June 05, 2021
LC
LaMeshia Conley
Digital Strategist
Marketing with Mesh (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
ConvertKit
1 year of experience
View profile
Use Cases and Deployment Scope
ConvertKit is an awesome option for building an email list and creating emails based on behavior using automation. I have used it to grow my list. The business problems it addresses is to create a landing page to capture emails to build lists and create different lists using automation. You can also build a website with it, but I only used it to house my potential leads.
Pros
  • CRM for your potential leads.
  • Offers automation to save entrepreneurs time and money.
  • Pricing is affordable and offers free trial.
Cons
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Likelihood to Recommend
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Return on Investment
  • The template landing pages did convert well.
  • Once I got passed the learning curve I was able to increase efficiency.
  • I do recommend using as a first start to lead generation.
ConvertKit Feature Ratings
Email & Online Marketing (9)
91.11111111111111%
9.1
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing (8)
90%
9.0
URL Validation
90%
9.0
Link Tracking
90%
9.0
Image Validation
90%
9.0
Inbox Display
90%
9.0
Email Accessibility Tools
90%
9.0
Spelling and Grammar Check
90%
9.0
Spam Testing
90%
9.0
Email Previews
90%
9.0
Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.

Great tool to manage your email lists and convert them for your services

Rating: 9 out of 10
Incentivized
October 31, 2024
Verified User
Manager in Product Management
Logistics & Supply Chain Company, 11-50 employees
Vetted Review
Verified User
ConvertKit
5 years of experience
Use Cases and Deployment Scope
We used ConvertKit primarily to build the audience of email lists interested around selling some of their products via Instagram or through Shopify. It helped us in building a loyal audience and convert them for services around logistics. With ConvertKit, we created landing pages, captured email ids and then finally ran email campaigns and track the conversion funnel of businesses finally opting for logistics services.
Pros
  • Literally unlimited templates for designing the Email campaigns
  • Launching a landing page to capture leads (emails) quickly
  • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
  • Newly launched journey or drip email campaigns is great as well
Cons
  • Segmentation of users is something I feel could be improved a bit based on custom parameters.
Likelihood to Recommend
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
ConvertKit Feature Ratings
Email & Online Marketing (9)
82.22222222222221%
8.2
WYSIWYG email editor
90%
9.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
80%
8.0
A/B testing
80%
8.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
70%
7.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
70%
7.0
Pre-Send Testing (8)
95%
9.5
URL Validation
100%
10.0
Link Tracking
100%
10.0
Image Validation
100%
10.0
Inbox Display
90%
9.0
Email Accessibility Tools
100%
10.0
Spelling and Grammar Check
100%
10.0
Spam Testing
70%
7.0
Email Previews
100%
10.0
Return on Investment
  • For us, it was quite positive considering the business contracts in logistics were for around a year and our conversions from leads to sales increased significantly over time and giving pretty good ROI
  • Later once we upgraded to integrations, it helped us even further in saving time of our team members and also optimising our campaigns effectively.
  • Although it's pretty hard to just calculate the impact of one tool but overall this channel has given us more than 12x impact in terms of cost to business ratio.
Usability
9
Similar things as I mentioned before, it does the job pretty well. We were looking for a tool to manage a lot of things from quickly building landing for capturing email and then nurturing them over time for conversions. Landing page builder of ConvertKit helped us in quickly setting up the page in around 30 mins. Analytics & Email delivery reports helped us improve our marketing efforts targetting right set of users on the landing page and later automations (drip campaigns) helped us optimise some of the campaign even further giving positive impact all together.
Alternatives Considered
We just compared it with Mailchimp initially and later realised both the tools works well for email marketing campaigns, ConvertKit helped us managing lot of things with single tool rather than using 2 - 3 different tools. Pricing wise also it was almost coming around similar state so we chose to go ahead with ConvertKit instead of Mailchimp. While comparing some test campaigns, we saw better email delivery rates with ConvertKit.
Other Software Used
Mailchimp Transactional Email (mandrill), Typeform

ConvertKit is great for basic email marketing

Rating: 8 out of 10
Incentivized
October 31, 2024
Verified User
Director in Marketing
Veterinary Company, 1-10 employees
Vetted Review
Verified User
ConvertKit
3 years of experience
Use Cases and Deployment Scope
We use ConvertKit in several ways for our veterinary clinic. First, we use it to send automated emails to our won leads so they know what to expect ahead of an appointment - this is linked to our CRM platform and how we code the lead as 'won". Next, we put our 'lost' leads on an email marketing campaign to try to win them over by showcasing everything we have to offer. And finally, we use ConvertKit to send blast emails to all of our subscribers whenever we have a big announcement to make.
Pros
  • Automated email campaigns
  • Managing subscribers
  • Email blasts
  • Managing contract though tags
Cons
  • I think the dashboard could benefit form allowing more customization
  • The way you format email templates is pretty limited
  • The saved footer options seems glitchy. I can never get it to work right.
Likelihood to Recommend
ConvertKit is great for sending emails and reporting on click through rates. It's not really designed to manage contacts or acting as a CRM, so you will probably need another system outside of ConvertKit that links to it. Also, since all the contacts in ConvertKit are subscribers, all of them have the option to opt out of emails. So if you are looking to send mass emails that aren't necessarily marking emails, you'll need to do that outside of ConvertKit.
ConvertKit Feature Ratings
Email & Online Marketing (9)
88.88888888888889%
8.9
WYSIWYG email editor
80%
8.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
Landing pages
70%
7.0
A/B testing
90%
9.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
80%
8.0
Pre-Send Testing (8)
88.75%
8.9
URL Validation
100%
10.0
Link Tracking
100%
10.0
Image Validation
80%
8.0
Inbox Display
100%
10.0
Email Accessibility Tools
90%
9.0
Spelling and Grammar Check
70%
7.0
Spam Testing
70%
7.0
Email Previews
100%
10.0
Return on Investment
  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time
Usability
10
I tried several email marketing platforms before ConvertKit and none of them checked all the boxes for what I needed. ConvertKit had a simpler (less robust) interface than the others, but it ultimately did everything I needed it to. So I'd recommend it to anyone who just needs a simple email marketing platform and not looking for anything fancy.
Alternatives Considered
I've tried other email marketing platforms, but they were either too complicated or more expensive than ConvertKit. The way that ConvertKit linked with my CRM and Zapier allowed me to use it for what I needed. The other options would probably work as well, but ConvertKit met all of my needs.
Other Software Used

Can't go wrong with Convertkit

Rating: 10 out of 10
Incentivized
December 29, 2023
NP
Nick Porcaro
President
nFocus Photos (Photography, 1-10 employees)
Vetted Review
Verified User
ConvertKit
7 years of experience
Use Cases and Deployment Scope
I rely on ConvertKit as my primary email marketing automation tool. This powerful platform helps streamline our communication with customers and prospects, addressing key business problems such as email list management, segmentation, and personalized content delivery. ConvertKit's intuitive interface and robust features allow me to create targeted email campaigns, nurture leads, and analyze performance effectively. Its scope within my use case extends to building engagement, driving conversions, and ultimately enhancing my overall marketing strategy, contributing to my business growth and success.
Pros
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Cons
  • cost is a little high, but commensurate with what you get
Likelihood to Recommend
For my photography business, ConvertKit is well-suited for various scenarios. It excels in managing my client email list, sending personalized updates on new promotions, and automating follow-up emails with potential clients Additionally, ConvertKit's segmentation features are valuable for categorizing clients by their interests or photography preferences, ensuring tailored content delivery.
ConvertKit Feature Ratings
Email & Online Marketing (9)
95.55555555555556%
9.6
WYSIWYG email editor
80%
8.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
80%
8.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing (8)
100%
10.0
URL Validation
100%
10.0
Link Tracking
100%
10.0
Image Validation
100%
10.0
Inbox Display
100%
10.0
Email Accessibility Tools
100%
10.0
Spelling and Grammar Check
100%
10.0
Spam Testing
100%
10.0
Email Previews
100%
10.0
Return on Investment
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Alternatives Considered
Mailchimp worked for awhile, but the intuitive automation functions of Convertkit are what really sold me on the product.
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