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ConvertKit

ConvertKit

Overview

What is ConvertKit?

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails…

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Recent Reviews

TrustRadius Insights

Helpful Webinars: Users have found ConvertKit's webinars to be very helpful in learning about the platform and community. Several …
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Reviewer Pros & Cons

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Pricing

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Creator

$29.00

Cloud
per month

Creator Pro

$59.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Convertkit Demo - Convertkit Demo And Tutorial | Best Email Marketing Services

YouTube

In Depth Convertkit Review and Demo | Best Email Marketing Services For 2017 | Build List Email Fast

YouTube

Convertkit Demo | How To Build A Landing Page | How To Create Landing Page With Convertkit!

YouTube

ConvertKit Demo 2020: Das beste kostenlose Tool für dein E-Mail-Marketing

YouTube

ConvertKit Tutorial | How to Use Forms, Tags, and Segments | Best Email Marketing Services

YouTube

The Difference in Forms,Tags, and Segments in ConvertKit | Best Email Marketing Services| Email List

YouTube
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Product Details

What is ConvertKit?

ConvertKit Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Helpful Webinars: Users have found ConvertKit's webinars to be very helpful in learning about the platform and community. Several reviewers mentioned that these webinars provided valuable information and strategies for building email lists.

Simplicity and Ease of Use: Many users appreciated the simplicity and ease of use of ConvertKit's user interface. They found it easy to navigate through the platform and perform tasks such as creating forms, setting up automations, and managing their email lists.

Integration Capabilities: ConvertKit's ability to easily integrate with other tools in users' tech stacks was highly praised. Reviewers found it convenient to set up complex automations by seamlessly connecting ConvertKit with their existing systems.

Cons: Limited integrations: Some users have expressed that ConvertKit lacks advanced marketing features and has limited integrations with other platforms such as BigCommerce, Google Ads, and HubSpot Marketing. They feel that the integration options with CRMs or other tools are not as extensive compared to alternatives like Mailchimp. High pricing: The pricing of ConvertKit is considered higher by some users in comparison to similar tools. They mention that they are paying for features they don't use, and as their email list grows, the cost per subscriber can become expensive. This may pose a disadvantage for small creators or those on a tight budget. Steep learning curve: For some users, managing the various features and mechanics of online marketing using ConvertKit can be overwhelming. They acknowledge that there is a steep learning curve but mention that it becomes easier with more experience.

Based on user reviews, ConvertKit receives the following recommendations:

  1. Users highly recommend ConvertKit for its easy email automation and creating automations. They find it simple to automate email sequences and create customized automations.

  2. Some users suggest using a different page builder as ConvertKit's capabilities are limited when it comes to creating sales pages. It is advised to explore other tools specifically designed for this purpose.

  3. Users recommend signing up for ConvertKit's emails as they provide helpful business information. They also highly recommend joining the ConvertKit community of creators and for valuable insights and networking opportunities.

These recommendations are based on users' experiences and emphasize ConvertKit's strengths in email automation, while also mentioning its limitations in terms of building sales pages. The suggestion to join the ConvertKit community and attend their conference highlights the additional resources provided by ConvertKit that users find beneficial.

Reviews

(1-3 of 3)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
I rely on ConvertKit as my primary email marketing automation tool. This powerful platform helps streamline our communication with customers and prospects, addressing key business problems such as email list management, segmentation, and personalized content delivery. ConvertKit's intuitive interface and robust features allow me to create targeted email campaigns, nurture leads, and analyze performance effectively. Its scope within my use case extends to building engagement, driving conversions, and ultimately enhancing my overall marketing strategy, contributing to my business growth and success.
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
  • cost is a little high, but commensurate with what you get
For my photography business, ConvertKit is well-suited for various scenarios. It excels in managing my client email list, sending personalized updates on new promotions, and automating follow-up emails with potential clients Additionally, ConvertKit's segmentation features are valuable for categorizing clients by their interests or photography preferences, ensuring tailored content delivery.
Email & Online Marketing (9)
95.55555555555556%
9.6
WYSIWYG email editor
80%
8.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
80%
8.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing (8)
100%
10.0
URL Validation
100%
10.0
Link Tracking
100%
10.0
Image Validation
100%
10.0
Inbox Display
100%
10.0
Email Accessibility Tools
100%
10.0
Spelling and Grammar Check
100%
10.0
Spam Testing
100%
10.0
Email Previews
100%
10.0
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Mailchimp worked for awhile, but the intuitive automation functions of Convertkit are what really sold me on the product.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
.
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
ConvertKit would be well-suited to an established business/blog that has a steady revenue stream to afford the investment/cost of this premium email service provider. It is especially useful if the needs of the organization include needing to setup many advanced funnels/automations or other drip-content style email chains. A small business or new blog that is not monetizing its online presence should consider more affordable/free options.
  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Email & Online Marketing (9)
48.88888888888889%
4.9
WYSIWYG email editor
10%
1.0
Dynamic content
50%
5.0
Ability to test dynamic content
50%
5.0
Landing pages
50%
5.0
A/B testing
50%
5.0
Mobile optimization
40%
4.0
Email deliverability reporting
70%
7.0
List management
40%
4.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (2)
20%
2.0
Dashboards
20%
2.0
Standard reports
20%
2.0
Pre-Send Testing (3)
33.333333333333336%
3.3
Image Validation
N/A
N/A
Inbox Display
50%
5.0
Email Previews
50%
5.0
LaMeshia Conley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
ConvertKit is an awesome option for building an email list and creating emails based on behavior using automation. I have used it to grow my list. The business problems it addresses is to create a landing page to capture emails to build lists and create different lists using automation. You can also build a website with it, but I only used it to house my potential leads.
  • CRM for your potential leads.
  • Offers automation to save entrepreneurs time and money.
  • Pricing is affordable and offers free trial.
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
  • The template landing pages did convert well.
  • Once I got passed the learning curve I was able to increase efficiency.
  • I do recommend using as a first start to lead generation.
Email & Online Marketing (9)
91.11111111111111%
9.1
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Pre-Send Testing (8)
90%
9.0
URL Validation
90%
9.0
Link Tracking
90%
9.0
Image Validation
90%
9.0
Inbox Display
90%
9.0
Email Accessibility Tools
90%
9.0
Spelling and Grammar Check
90%
9.0
Spam Testing
90%
9.0
Email Previews
90%
9.0
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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