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Cordial

Cordial

Overview

What is Cordial?

Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.

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Recent Reviews

TrustRadius Insights

Users have found Cordial to be an invaluable tool for their marketing automation campaigns. With its automation journey and segmentation …
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Popular Features

View all 12 features
  • Mobile optimization (5)
    7.5
    75%
  • List management (5)
    7.5
    75%
  • Ability to test dynamic content (5)
    6.8
    68%
  • Dynamic content (5)
    6.3
    63%
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Pricing

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What is Cordial?

Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.4
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7
Avg 7.9
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Product Details

What is Cordial?

Cordial is an email and messaging platform built on real-time data.

Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.

Cordial Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.Screenshot of Triggers and Automations: Cart, browse, and search abandonment messages, plus lifecycle, welcome and win-back campaigns—all from one platform.

Cordial Competitors

Cordial Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.

Adobe Marketing Cloud, Iterable, and Marigold Engage by Sailthru are common alternatives for Cordial.

Reviewers rate Triggered drip sequences highest, with a score of 9.3.

The most common users of Cordial are from Mid-sized Companies (51-1,000 employees).

Cordial Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)40%
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Comparisons

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Reviews and Ratings

(10)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Cordial to be an invaluable tool for their marketing automation campaigns. With its automation journey and segmentation capabilities, users have been able to connect with customers more effectively and bridge the gaps between their websites and consumers. Cordial's deployment of emails, segmentation, and ability to reach the right customers at the right time has proven to be highly effective. Additionally, Cordial's software enables large-scale managed bulk promotional email sends, list management, and a customer data platform.

One key problem that Cordial has solved is the need for quick pivoting without hand coding different email variations. Users appreciate the block system of building emails, which allows them to test out theories and make adjustments easily. Another advantage of using Cordial is that it is constantly updated with new features, making it easier to access and use. This flexibility and continuous improvement have made Cordial a recommended solution for advanced use cases within marketing automation campaigns. Overall, users have found Cordial to be a flexible and well-developed solution for managing data and information about sends, reducing maintenance and operational overhead.

Cordial's intuitive interface and intuitive template builder have been game-changing for users in scaling emails and reducing the number of templates managed. The supportive tech team promptly resolves any problems that arise, ensuring a smooth user experience. By incorporating marketing and customer care messages for email and SMS, Cordial has allowed users to cut messaging costs and streamline customer communication.

The benefits of using Cordial extend beyond cost savings. Users have reported higher revenue and improved personalization features since migrating to Cordial. With its powerful Podium tool for orchestrating custom rules-based messaging quickly, Cordial has enabled users to set up projects rapidly. By leveraging dynamic product pulls and rules for targeted messaging, users have seen improved open rates, click-throughs, and revenues in their ecommerce emails.

Cordial's audience segmentation and CRM tools have provided effective solutions for cultivating customers. Users appreciate being able to create messaging and reminder services based on date-based and behavior-based triggers. Cordial has streamlined email marketing processes, automated flows, and improved tracking and testing capabilities, resulting in more efficient email campaigns and increased engagement. Additionally, Cordial has supported personalized and targeted messaging for companies with subscription programs, leading to the successful in-house management of email programs and the launch of SMS.

Overall, Cordial has proven to be a valuable tool for businesses looking to enhance their email marketing strategies. It enables faster and more automated/targeted email sends, improves deliverability and reputation, and provides real-time insights into data, allowing users to dig deeper and gain valuable information. It has also solved the problem of fragmented data by consolidating multiple systems and providing visibility across the platform. Cordial's ability to tailor messages to customers' needs and extract the most value from their data has been a game-changer for many users, allowing them to create customized messages based on user behavior and improve overall customer engagement. Cordial is often seen as a next-generation email marketing tool, offering superior features such as personalized inboxes, advanced segmentation and CRM tools, and the ability to collect and store customer behaviors across channels and devices. With Cordial, businesses have successfully implemented features like abandoned cart emails, product browsing tracking and recommendations, customer onboarding automations, gift card redemption, and e-book delivery. Whether it's managing large-scale promotional sends or implementing complex rules-based messaging quickly, Cordial has proven to be a versatile solution for businesses across industries.

  • Customization: Cordial has been highly praised by many users for its extensive customization options. They appreciate the ability to tailor the platform to their specific system requirements, allowing them to create a personalized experience.
  • User-friendly Interface: Reviewers have found Cordial's browser-based UI and API to be intuitive and easy to navigate. This user-friendly interface enables effortless adjustments and simplifies the process of making changes to campaigns or templates.
  • Responsive Support: The support staff at Cordial is consistently commended for their responsiveness and availability. Users value their patience in assisting with platform understanding and setup, as well as their promptness in addressing any questions or concerns.

Login Timeouts: Some users have reported experiencing login timeouts, causing frustration when they are in the middle of important tasks or momentarily look away from the screen. These interruptions can disrupt workflow and hinder productivity.

Lack of Ease-of-Use Features: Several users have mentioned that while the platform has made recent improvements, it still lacks certain ease-of-use features. This limitation can make navigating and utilizing the platform more challenging than desired.

Lack of Auto-Save: Users have expressed frustration with the absence of an auto-save function when building an email. This means that if a session times out, any unsaved work may be lost. This issue can lead to wasted time and effort for users who need to recreate their work from scratch.

Users have made several recommendations for Cordial based on their experiences with the platform. The most common recommendations include utilizing Cordial's support team package or internal power for necessary integrations, taking advantage of Cordial's Knowledge Base for answers to questions, and educating oneself on the product and having a good digital marketer in place. These recommendations highlight the importance of proper integration, support, self-education, and having knowledgeable professionals in order to make the most of Cordial as a CRM/email platform.

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Berlynn Pierce | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Cordial is the ESP for 1-800 Contacts and is used across the organization. Cordial was able to handle all campaigns and data associated with those campaigns in real-time. The tool is used for marketing, transactional messages, biz dev support, and internal communication from Human Resources.
  • Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
  • Real-time updates of events and customer preferences.
  • Cordial team is excellent at building relationships and is quick to respond.
  • It's easy to research problems, use the tool, build using includes and excludes.
  • Difficult to aggregate data both in reporting and combining multiple lists or events.
  • No specification on errors.
  • A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
  • Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
  • A contact must be a Cordial user to receive a test or see content/creative.
  • No way to archive messages.
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
  • The team hasn't needed to be on call like we did with ExactTarget which has made for happy employees and better use of time and energy.
  • True snapshot of revenue per email and validating the importance of the CRM channel within the organization.
  • Simple interface and usability has saved the team 1-2 full works days (our build with ExactTarget took 3-4 days and now it's 1-2 days).
Email & Online Marketing (8)
66.25%
6.6
WYSIWYG email editor
10%
1.0
Dynamic content
50%
5.0
Ability to test dynamic content
70%
7.0
A/B testing
60%
6.0
Mobile optimization
70%
7.0
Email deliverability reporting
100%
10.0
List management
70%
7.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
60%
6.0
Dashboards
100%
10.0
Standard reports
40%
4.0
Custom reports
40%
4.0
Pre-Send Testing
N/A
N/A
Simple tool and navigation, real-time results, client success team.
Adobe Illustrator CC, Adobe Photoshop, Trello, Asana, Slack, Return Path, Basecamp, Litmus
Nichole Aramapakul | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
This is the email marketing platform we use to build and send our emails. It is primarily used by the marketing team but also used by our engineering department when new features are added.
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
  • Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
  • Non-intuitive process/interface to search for "contact data".
  • Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
  • Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
HELPFUL:
- Adding browse events to our website and subsequent automated trigger emails.
- A/B testing on subject lines for automated templates.
- Scheduling emails in the user's time zone.

NOT HELPFUL:
- A/B testing on subject lines for batch (manual) messages.
- Sending to users based on their optimal email open patterns.
- Stage vs Production interaction.
  • Browse events on our product pages and our trigger email series has introduced a new monthly revenue stream to our business.
  • Increased engagement due to automated sends based on user behavior.
  • Stronger customer onboarding due to "Welcome Email Series" automation.
Email & Online Marketing (8)
48.75%
4.9
WYSIWYG email editor
N/A
N/A
Dynamic content
50%
5.0
Ability to test dynamic content
50%
5.0
A/B testing
50%
5.0
Mobile optimization
80%
8.0
Email deliverability reporting
N/A
N/A
List management
80%
8.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
60%
6.0
Dashboards
80%
8.0
Standard reports
50%
5.0
Custom reports
50%
5.0
Pre-Send Testing
N/A
N/A
Command IQ: Comparable to them (it was a long time ago).
Vero: Exceeds them.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department and customer service team use Cordial ESP for sending both promotional and transactional emails, for two of our subsidiaries. Cordial has provided us with more than adequate tools for email creation along with high visibility into email performance, and optimization through A/B and MVT testing with machine learning.
  • Robust analytics and real-time reporting.
  • Event-based trigger messages and an exceptional drip campaign building tool.
  • Championing content through A/B and MVT testing with machine learning.
  • Great service from your dedicated CSM.
  • Dynamic Content.
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Cordial allows you to tailor messaging to the individual through personalization, dynamic content, and event-based trigger messages. Cordial is great for medium-to-large sized media publishing companies with a dedicated email marketer. Small businesses with lean marketing teams may experience some friction performing various tasks, but much of it is only groundwork, which once completed, will remove most friction.
  • Enabled us to create more personalized customer touchpoints to further improve our CX.
  • Optimization of messaging/content through A/B or MVT testing in smaller batches.
Email & Online Marketing (8)
86.25%
8.6
WYSIWYG email editor
70%
7.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
A/B testing
100%
10.0
Mobile optimization
80%
8.0
Email deliverability reporting
70%
7.0
List management
70%
7.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
93.33333333333334%
9.3
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Pre-Send Testing
N/A
N/A
Although, Cordial was already our ESP when I was hired on. I believe the factors that led to us selecting Cordial were features and pricing. Cordial was more affordable and had comparable (if not better) features.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We currently use Cordial as our main email sending platform for all of our Promotional and Transactional messages. Our sister company and human resources department are also utilizing Cordial to send out their emails.
  • The UI is very clean and simple. Allow for easy navigation.
  • The sculpt tool in Cordial allows for easy email creation.
  • Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
  • The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
Cordial is a great ESP tool for users who are new to the CRM space. Their easy-to-use interface makes it a very straight forward tool. Since their platform is so new, their features aren't as robust as ExactTarget or Adobe Campaign. For example, ExactTarget provides ready to use email templates. If you're in Cordial, you'll need to create the templates from scratch.
  • Positive: Cordial's platform has enabled us to churn out email campaigns quicker than ExactTarget. This platform ultimately allows us to test more and generate a higher Revenue Per Email.
Email & Online Marketing (8)
55%
5.5
WYSIWYG email editor
40%
4.0
Dynamic content
50%
5.0
Ability to test dynamic content
50%
5.0
A/B testing
70%
7.0
Mobile optimization
70%
7.0
Email deliverability reporting
80%
8.0
List management
80%
8.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
66.66666666666667%
6.7
Dashboards
70%
7.0
Standard reports
80%
8.0
Custom reports
50%
5.0
Pre-Send Testing
N/A
N/A
Cordial by far has the best UI for simple navigation.
March 21, 2018

I love Cordial

Mohammed Anzil | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Cordial calls itself as the next generation email marketing tool. If you try Cordial, you come to know that it is far better than industry leaders like MailChimp, GetResponse, ConstantContact, etc. Cordial helps us to dig into real-time insights into our data. Cordial provides great personalization powered by machine learning.

Cordial is great if you are managing email campaigns for your clients.You can give your customers a personalized inbox to watch their performance separately. We use Cordial for our clients' media publishing needs. It helps us to take in every possible type of data we can earn from the digital world. Our customers are unique so we use Cordial to collect and store customer behaviours across channels and devices.
  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Email & Online Marketing (9)
76.66666666666667%
7.7
WYSIWYG email editor
80%
8.0
Dynamic content
90%
9.0
Ability to test dynamic content
70%
7.0
Landing pages
100%
10.0
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (3)
93.33333333333334%
9.3
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and ConstantContact since their real-time analytics and customized dashboards are better than anyone.
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