Cordial Reviews

7 Ratings
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Score 7.9 out of 100

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Reviews (1-5 of 5)

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March 09, 2019
Berlynn Pierce | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Simple nav and layout of the tool: Messages, Automation, Content, Contacts, Data, Analytics.
  • Real-time updates of events and customer preferences.
  • Cordial team is excellent at building relationships and is quick to respond.
  • It's easy to research problems, use the tool, build using includes and excludes.
  • Difficult to aggregate data both in reporting and combining multiple lists or events.
  • No specification on errors.
  • A/B multivariate testing isn't simple. A user needs to be technically savvy since the campaign and blocks are created using HTML.
  • Ability to randomize an audience but not prioritize, split an audience based on percentage or total, or cap an audience.
  • A contact must be a Cordial user to receive a test or see content/creative.
  • No way to archive messages.
Read Berlynn Pierce's full review
March 11, 2019
Nichole Aramapakul | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
  • Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
  • Non-intuitive process/interface to search for "contact data".
  • Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
  • Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
Read Nichole Aramapakul's full review
March 07, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Robust analytics and real-time reporting.
  • Event-based trigger messages and an exceptional drip campaign building tool.
  • Championing content through A/B and MVT testing with machine learning.
  • Great service from your dedicated CSM.
  • Dynamic Content.
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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March 21, 2018
Mohammed Anzil | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
Read Mohammed Anzil's full review
February 28, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The UI is very clean and simple. Allow for easy navigation.
  • The sculpt tool in Cordial allows for easy email creation.
  • Micro-interactions on the platform can be improved. (i.e. search functionality is delayed and causes the screen to refresh with each key stroke).
  • The Sculpt tool doesn't provide standard templates/blocks. They all need to be made from scratch.
Read this authenticated review

Cordial Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (4)
Dynamic content (5)
Ability to test dynamic content (5)
Landing pages (1)
A/B testing (4)
Mobile optimization (5)
Email deliverability reporting (4)
List management (5)
Triggered drip sequences (4)
Dashboards (5)
Standard reports (5)
Custom reports (5)

What is Cordial?

Cordial is an email and messaging platform built on real-time data.

Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer behavior. Over 200 brands, including 1-800 Contacts, La Quinta and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive true bottom-line impact.

Cordial Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Cordial Screenshots

Cordial Downloadables

Cordial Integrations

Cordial Competitors

Adobe Marketing Cloud, Iterable, Sailthru, Bronto Marketing Platform, Listrak, Salesforce Marketing Cloud, Oracle Marketing Cloud, IBM Marketing Cloud

Cordial Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Cordial Support Options

 Paid Version
Live Chat
Video Tutorials / Webinar

Cordial Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No