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Crayon Intel Pro

Crayon Intel Pro

Overview

What is Crayon Intel Pro?

Crayon headquartered in Boston offers the Crayon Intel Pro marketing intelligence suite, including competitive intel and analysis, market and product trends, and search tools (e.g. filters and views) for making data intelligible.

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Recent Reviews

TrustRadius Insights

Crayon is a versatile tool that allows users to centralize and automate the collection of competitive intelligence from various digital …
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Pricing

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What is Crayon Intel Pro?

Crayon headquartered in Boston offers the Crayon Intel Pro marketing intelligence suite, including competitive intel and analysis, market and product trends, and search tools (e.g. filters and views) for making data intelligible.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Crayon Intel Pro?

Crayon Intel Pro Video

Crayon Intel Pro Overview

Crayon Intel Pro Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(9)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Crayon is a versatile tool that allows users to centralize and automate the collection of competitive intelligence from various digital channels and the field. Customers find it invaluable for creating up-to-date battle cards and assets, making them readily available to stakeholders. By automating workflows, users can easily collect data, update battlecard components, and share intelligence with their teams on platforms like Slack, Salesforce, and email. Crayon provides valuable industry insights and reduces the need for extensive googling, enabling users to find essential competitive information more efficiently. With Crayon, sales teams have quick access to the intelligence they need to dismiss industry alternatives on demand, helping them win more deals and drive revenue.

Users appreciate how Crayon helps them understand market alternative landscapes by providing a comprehensive view of how companies sell against their solution, including pricing information. Being able to quickly learn the standard messaging around market alternatives within their own organization makes it easier for users to dismiss competitors during conversations. Crayon allows for competitive research across a large group of competitors spanning multiple products and industries. It simplifies the process of keeping up with competitors by gathering all relevant updates and information in one place, saving time and effort for marketing and sales teams. Furthermore, Crayon aids in better understanding the user's value proposition compared to competitors by providing quick access to side-by-side feature comparisons and messaging knowledge.

Users have found that Crayon's centralized repository for competitive intelligence makes it easy to prepare for calls and have a high-level understanding of competitors. The platform consolidates all competitive intel into one clean area, saving time and effort in finding information scattered across different tools and platforms. Additionally, Crayon allows for easy access to competitors and helps users understand how their company compares to them. The software keeps teams up-to-date with the competition landscape and provides the right information to handle different situations without bashing competitors. Users also appreciate being able to quickly find information on tools they may not be experts on during customer or prospect calls. Crayon helps set users up for success by allowing them to prep for calls against the competition and aids in easy differentiation and understanding of key differentiating factors.

Crayon plays a crucial role in gathering valuable and timely intelligence on competitors, saving time and effort for marketing and sales organizations. The software simplifies the process of keeping up with competitors, gathering all relevant updates and information in one place while providing a user-friendly platform. Crayon's integration with Salesforce helps with win/loss tracking and enables

Clean and organized user interface: Reviewers have expressed their appreciation for Crayon's clean, organized, and easy-to-navigate user interface. Many users find that this design allows them to efficiently use the platform without feeling overwhelmed or confused.

Highly valued search functions: The search functions in Crayon are highly valued by reviewers as they make it easy to filter and quickly access the desired intel. Users appreciate the ability to easily find specific information within the platform, saving them time and effort.

Ability to customize and share links: Reviewers appreciate the ability to customize and share links with sellers using Crayon. This feature makes it convenient for users to keep material current and easily share relevant information with others involved in the sales process.

Limited search functionality: Some users have mentioned that the search functionality in Crayon is not as user-friendly as they would hope. They feel that certain features lack customization options, making it difficult to refine their searches effectively.

Difficulties in locating specific content: Users have reported difficulties in finding specific battlecards or pieces of information within the platform. This indicates a potential challenge in locating desired content and suggests a need for better organization and search capabilities.

Clunky and unintuitive user interface: Several users have expressed frustration with the clunky, unintuitive user interface of Crayon. They find it challenging to navigate and suggest that improvements should be made to make it easier to find necessary information quickly. Enhancing the UI design and improving usability could address these concerns.

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
September 10, 2021

Best CI tool on the market

Eric Serdar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Crayon Intel is a crucial part of our Competitive Intelligence program. It helps us monitor news about our top competitors, build and update battle cards, and see what deals are competitive and who we're winning or losing to. We have several different teams that consume the content we compile in Crayon, but only have 2-3 power users who create and then push the content to the other teams.
  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
  • Battlecards
  • Win/Loss Analysis and Dashboard
  • Competitive Listening
  • Analyst helping monitor and identifying competitor changes
  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed.
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