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Creatio

Creatio

Overview

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom. The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals…

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Recent Reviews

Creatio

10 out of 10
January 22, 2024
Incentivized
Creatio is a no-code platform. It allows workflow automation, process management and CRM (customer relationship management). Customization …
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TrustRadius Insights

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Drag-and-drop Interfaces (34)
    9.4
    94%
  • Platform Scalability (34)
    9.0
    90%
  • Platform Security (33)
    8.6
    86%
  • Platform User Management (35)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

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Growth

$25

Cloud
per month per user

Growth + CRM (Marketing/Sales/Service)

$40

Cloud
per month per user

Enterprise

$55

On Premise
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.creatio.com/products/pricin…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month per user
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Features

Low-Code Development

Low-code development tools allow non developers to build simple process applications with little oversight. These tools simplify the application building process, and are frequently used for simple process applications.

8.9
Avg 8.6
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Product Details

What is Creatio?

Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom.

The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons.

  • Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom.
  • Sales Creatio - an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom
  • Service Creatio - an omnichannel platform to automate customer service workflows of any complexity with no-code and maximum degree of freedom
  • Studio Creatio - a no-code platform to automate workflows and build applications with maximum degree of freedom. ​

Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code.

All Creatio products are powered with no-code tools as well as out-of-the-box capabilities to help organizations digitize workflows, enhance customer and employee experiences, and boost efficiency across all business units. Creatio enables non-technical users to create business apps without coding with its no-code UI designer, and drag-and-drop visual design tools.

Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for various use cases. Creatio platform is built on a technology stack designed to offer the maximum degree of freedom to integrate the platform within an organization’s digital ecosystem.


Creatio boasts thousands of customers launching millions of CRM, as well as operational and industry workflows within the platform every day in 100 countries. Creatio is headquartered in Boston, MA. They have 700 employees in six offices and a local presence in 14 countries. Creatio also states they have long-lasting relationships with organizations including AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group.

Creatio Features

Low-Code Development Features

  • Supported: Visual Modeling
  • Supported: Drag-and-drop Interfaces
  • Supported: Platform Security
  • Supported: Platform User Management
  • Supported: Reusability
  • Supported: Platform Scalability

Creatio Screenshots

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Creatio Videos

Studio Creatio is a no-code platform to automate workflows and build applications with maximum degree of freedom.
Sales Creatio is an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom.

Creatio Integrations

Creatio Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Mac, Windows Server
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, Dutch, Portuguese, French, Czech, German, Russian, Italian, Polish, Hebrew, Ukrainian, Indonesian, Vietnamese, Arabic, Thai, Romanian

Frequently Asked Questions

Creatio starts at $25.

Appian, Salesforce Sales Cloud, and SAP Sales Cloud are common alternatives for Creatio.

Reviewers rate Drag-and-drop Interfaces highest, with a score of 9.4.

The most common users of Creatio are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(73)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Creatio is widely utilized across organizations for a variety of purposes. Sales teams rely on the Sales Enterprise, Customer Center, and Marketing platforms to generate new business opportunities and effectively manage partner relationships. The Marketing Team leverages Creatio for mass communications with customers, including introductory information and specialized notifications. Additionally, Creatio serves as a standard CRM for the rest of the company, enhancing their ability to service existing and future clients.

Users have found Creatio to be highly effective in revenue maximization by managing and automating sales processes and workflows. It enables smooth execution of business applications, aiding in digital transformation. The software is used to manage the sales pipeline from Lead to Order, improving lead management and estimation capabilities. Creatio is also utilized to track leads, opportunities, and generate reports for management. Furthermore, it facilitates the management of meetings with clients and tracks customer interactions.

Creatio proves valuable in streamlining internal business processes such as lead and opportunity management, compliance processes, and customer onboarding. Customizable dashboards offer insight into operational efficiency and help identify bottlenecks. Across sales, customer service, and marketing departments, Creatio improves customer engagement and fosters the adoption of best practices.

For marketing teams, Creatio assists in effective customer attraction and engagement by improving sales processes through personalized marketing campaigns. It supports marketing and sales pipeline management, client/vendor communication, and information tracking. Proper integrations have reduced basket abandonment rates while configuring business processes.

The software transforms organizations by providing intelligent solutions for customer-facing processes and keystone data management. As a versatile information hub, Creatio facilitates communication and standardizes processes across departments. It manages the entire client lifecycle while aiding in Salesforce automation, thus achieving cross-functional alignment.

Creatio's customization capabilities enable unique workflows for various departments within an organization. It embodies comprehensive CRM and marketing automation features in one platform that can be tailored to meet specific business needs. By automating processes and nurturing client relationships, Creatio boosts productivity and aids digital transformation.

Users commonly recommend the following for Creatio:

  1. Dedicate enough time to learn the product well and utilize the resources provided by Creatio Academy. This will help business users digitize processes without technical knowledge.

  2. Work closely with the Creatio team to optimize internal business processes. Make use of the support and updates provided by Creatio to ensure smooth operations.

  3. Utilize Studio Creatio's no-code/low-code platform to accelerate innovation. Invest ample time in training to ensure staff is confident and comfortable using the software.

Attribute Ratings

Reviews

(1-3 of 3)
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Vladlen Manastiretskiy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use the system for Salesforce automation. The system helps us manage the end-to-end customer
journey and provide cross-functional alignment. Our key requirement for the system was the ability to
manage the same customer through multiple sales processes acting independently of one another. Thanks to easily customizable workflows, we were able to achieve that easily.
  • Support for omnichannel customer communications
  • Easy-to-use productivity tools for sales agents
  • Intelligent analytics tools
  • Strong vendor support
  • We are looking forward to more AI-powered solutions in the system that would enable an even greater processes optimization.
The system is a perfect option for companies that are searching for a combination of process automation and CRM. Additionally, the system’s customizability enables the platform to meet any business need.
Low-Code Development
N/A
N/A
  • Formerly, we were facing a challenge of data integrity and operational inefficiency. With the help of the system’s data management and process automation solutions, we were able to leave these issues behind. The new system implementation resulted in improved employee efficiency and a higher quality of customer experience.
The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Tatyana Yaroshenko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Creatio helps us streamline our customer-facing operations. For over 12 years, we have actively used Creatio across our sales and customer service departments. To keep our customer engagement level high, we also implemented Creatio Customer Portal. Thus, we were able to adopt ITIL best practices and take customer engagement to a whole new level.
  • High scalability. The platform is being expanded together with our business.
  • The system allows our non-IT staff to create business solutions within the system with no coding required.
  • A unified platform for various functional areas and teams.
  • The platform’s UX is great.
  • Having more marketplace solutions that add to the system’s functionality would be great.
  • We look forward to further enhancements in ML (even though Creatio already has some AI-powered solutions in place).
  • We would also like to see some improvements to the customer portal.
I cannot think of any scenario when Creatio might be unsuitable. Thanks to the system’s flexibility, it is possible to do literally anything on the platform. We are able to build new applications and improve existing business processes regularly, which is one of the greatest benefits Creatio provides.
Low-Code Development
N/A
N/A
  • Creatio helps us understand our customers better.
  • The system’s tools for CRM and process automation enable us to manage our customer-facing processes effectively and provide our customers with high quality services.
  • We have identified a significant increase in customer engagement.
Now I use only Creatio in my work.
Score 10 out of 10
Vetted Review
Verified User
We use Creatio across all departments at our company. We specially love the reporting / dashboards and ease of customization. Creatio has enabled sales, support, back office to have visibility to cross departmental information and eliminates data silos.
  • Quick implementation & Good time to Go Live - in less than a month we were fully functioning.
  • Successful implementation method and partner selection.
  • High user adoption across organization.
  • Ease of doing business with/ work with long-term.
  • Helpful technical support and customer success team.
  • Excellent overall functionality/support for business.
  • Flexibility of platform offered by low-code tools.
  • Knowledge base could use AI and better layout.
  • More integrations with 3rd parties.
  • Telephony integration.
Creatio is great for any company including software, manufacturing. The marketing module is very robust. Sales can quickly get organized without much customization. The support module is really well put together as well but Creatio is not suitable for smaller companies that don't really have well defined departments.
Low-Code Development
N/A
N/A
  • Positive impact on ROI.
Creatio is easier, more cost effective and more up to date than other solutions we evaluated.
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