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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
Starting at $1 per month
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What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
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Pricing
Basic
$1
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Jumia has benefitted from working with Criteo
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(114)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(1-25 of 40)Companies can't remove reviews or game the system. Here's why
October 12, 2022
Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
Marketing Solutions by Criteo is the best at re-targeting, and you can expect more results than Google Ads. The ads would be placed on more decent websites than on Taboola for sure.
October 10, 2022
Retargeting ads with Marketing Solutions by Criteo
Marketing Solutions by Criteo sometimes deliveries a higher revenue volume than other partners, but we usually run more than one retargeting partner at the same time, as we can have different inventories in which ads are displayed.
I feel Criteo had a much better tech stack and features all in one to do a wide range of things in terms of marketing ad campaigns. Also because it is a dedicated tool with a one-track focus, we found it to be a better fit for our needs at this time.
September 14, 2021
Will improve your conversion ratios
InMobi and Smaato have more inventory but do not have the technology applied to that inventory. Whereas Marketing Solutions by Criteo puts the focus mainly on the audience and the users, Smaato and InMobi are more focused on the publishers and the placement. For e-commerce campaigns, it's important to target the right users, and in that sense, Marketing Solutions by Criteo is a better fit.
September 12, 2021
Performance marketing at its best
- TerminalOne Marketing Operating System
Terminal One by Mediamath is more like a full-stack marketing solution that works very well for user acquisition and retargeting campaigns. On the other hand, Marketing Solutions by Criteo works more like a specialist for conversion and down the funnel campaigns, and their main expertise is retargeting, so I would not necessarily think of them as competitors and consider them complementary products.
August 06, 2021
Marketing Solutions by Criteo Review
- Google Ads (formerly AdWords)
Marketing Solutions by Criteo is definitely great alternative to its competitors and more efficient
April 30, 2021
Great demand source to have in your mix
I think Marketing Solutions by Criteo is probably one of the smaller fish in the pond, so it is kind of hard to compare. However, I do believe they have a niche product that not many others offer, therefore they are unique. There are definitely going to be things that they can't compete on; however, like I mentioned before, if running in a cascade situation, they will compete very well.
April 08, 2021
Great Platform for Retargeting Retail Customers
I don't actually have experience with another retargeting program like Criteo, though we had considered using one. We liked Criteo for the ad networks they are able to reach.
September 04, 2020
Didn't work at all for us! Big waste of time and money!
Score 1 out of 10
Vetted Review
Verified User
We were having an ROI of 8 with AdRoll with the website we tried it on. AdRoll could bring us up to 12/14 with other websites. We thought Criteo was going to perform better on that particular website. We have 4 more websites on which we could have applied Criteo! Not happening.
Score 10 out of 10
Vetted Review
Verified User
Returns at the same cost.
June 26, 2019
Easy to Set Up, Great ROI, Criteo is the Best.
- Google Ads (formerly AdWords)
Criteo is dynamic in nature and easy to set up and run the campaign. They have a dedicated account manager who can help as and when required. Though we have used Google Display Network earlier, ROI is great in Criteo.
We've run dynamic retargeting on Google and Facebook, but Criteo offers the strongest and most brand-safe reach across the web, along with better technical support and a much stronger direct return on ad spend.
May 22, 2019
My opinion of Criteo Dynamic Retargeting
We selected Criteo because of the good reputation, its flexibility, and the detailed reporting it delivers.
May 22, 2019
Very useful tool
I do not know about other products like Criteo Dynamic Retargeting, therefore I cannot say anything about any differences.
May 06, 2019
Criteo Dynamic Retargeting Why not?
We work with several products to carry out good retargeting. Criteo Dynamic Retargeting is more suitable to generate a direct link to our products.
April 25, 2019
Difficult to judge true value
- Google Ads (formerly AdWords)
April 25, 2019
Great retargeting solution for eshop products
Criteo is more focused on retargeting which is a great complement in our eshop strategy.
April 25, 2019
Largely happy, only recently performance dropped
April 22, 2019
Great solution for retargeting campaings!
- Google Ads (formerly AdWords)
Google Ads: it's quite complicated to manage correctly. Criteo is very easy to use.
- Google Ads (formerly AdWords)
Criteo can be seen as the European market leader in retargeting but other competitors like Google or Sociomantic offer similar tools and placements. It makes sense to try out different campaigns and see what works best for you. Criteo performed very well on several campaigns we managed and provided competitive results.
April 15, 2019
Criteo - Stable Retargeting
The Performance with Criteo is more stable and more reach is achieved
April 11, 2019
Criteo = retargeting King!
- Google Ads (formerly AdWords)
We use Google Ads for classic ads but for the display ads, we selected Criteo Dynamic Retargeting. First of all because it's french ! ;) And because we think Criteo is the best tool for retargeting as it invented this technology ! We like the way we are accompanied by the accound manager.
April 11, 2019
Criteo Dynamic Retargeting Review
When I entered the company, they were are also using Criteo but it wasn't optimized at all. I know from the past working with Criteo in other companies that they deliver good ROI results so that why we decided to optimize the campaigns with Criteo and spend more of our budget on them. 1 year later, the results are here ;) super happy with them.