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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
Starting at $1 per month
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What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
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Pricing
Basic
$1
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Jumia has benefitted from working with Criteo
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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(114)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(1-25 of 58)Companies can't remove reviews or game the system. Here's why
February 24, 2023
Highly recommended for ecommerce
I used Criteo for Retargeting advertising, utilising audience matching. In terms of formats, I used all available static assets as well as dynamic carrousel with a product feed.<br>The only issue for us was the low matching rates of audiences in the Criteo network.
This program has been a great help to have a greater reach of our commercial projects on the web, Marketing Solutions by Criteo has been a great help to be much more organized and carry out the marketing of each of the clients in an adequate way and increase The increase in sales and commercial relations that we achieve thanks to this medium is remarkable. I like this program because it is another boost for the growth of the company.
October 12, 2022
Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
I've had experience using Marketing Solutions by Criteo for re-targeting in my previous company, so had the opportunity to utilise again when I moved to my new company. When we first started our audience was still small so we could not re-target but after a while we were able to grow our numbers and retarget. We have worked with both regional scale and local scale account managers, and have run the ad through an ad agency and on our own.
October 10, 2022
Retargeting ads with Marketing Solutions by Criteo
Marketing Solutions by Criteo is one of our main partners for retargeting campaigns being responsible for dynamic retargeting. This type of campaign is important to move users through our conversion funnel, after they visited our website, viewed a product or added an item to the cart and haven't yet purchased by showing users items they have interacted with or similar ones.
We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.
February 17, 2022
Consistent Retargeting Tool for Sale Conversion
Marketing Solutions by Criteo was a great resource for re-engaging with customers no matter when and where they visited us and whether or not they converted. Our partnership with Criteo and the retargeting solution has allowed us to boost campaign performance and lead conversion. The success of our company and all the employees relies heavily on sales. Criteo has been easy to use with a great customer service team.
December 20, 2021
Increase your online business with Criteo!
We use Criteo in our digital marketing area. We use Criteo tools to increase lead generation and to convert users into customers. Only the Digital Marketing Area uses Criteo. Criteo's backend is very user-friendly so we don't have any problems managing and to checking our Criteo business.
September 27, 2021
Amazing display advertisements
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. Provides efficient and customized advertising for [every] single user [and] is very easy to use and implement.
September 14, 2021
Will improve your conversion ratios
We are using Marketing Solutions by Criteo mainly to improve our e-commerce campaigns by using their shopper graph. We had found that we were able to increase the average ticket value as well as increase the [number] of purchasers when we started working with them. Most performance metrics improved as the conversion rates also increased dramatically.
September 12, 2021
Performance marketing at its best
We are using Marketing Solutions by Criteo to expand our customer base and reach our clients through programmatic and direct campaigns. It is mainly being used by the sales and marketing teams, and it helps us to focus our efforts on users that have already visited our website or that are interested in our product. It helps us scale in an effective and efficient way.
August 06, 2021
Marketing Solutions by Criteo Review
Marketing Solutions by Criteo is used by my organization, mainly by the AdOps and Media Solutions teams. It is an extremely useful tool for display retargeting campaigns to ensure we are hitting the right consumers based on their shopping and behavioral habits for clients who are looking to base their campaigns on CPC (cost-per-click).
April 30, 2021
Great demand source to have in your mix
We use Marketing Solutions by Criteo as a programmatic partner that gives us the ability to have granular targeting and provide our visitors with precise advertising. We believe it allows for a better experience for our readers on our website when they see more tailored ad messaging. It has been a super simple platform to use and to navigate.
April 08, 2021
Great Platform for Retargeting Retail Customers
Our marketing department used Criteo, alongside our MSP consultant. We used it to optimize and analyze our retargeting efforts, and optimize promotion periods for our retail website.
September 04, 2020
Didn't work at all for us! Big waste of time and money!
Score 1 out of 10
Vetted Review
Verified User
We moved away from AdRoll thinking we could get even better results! Very bad decision, big waste of time and money. Even though they service seemed easier to use and this company has a certain reputation the experience was a disaster! We are quickly going back to AdRoll! Also the account manager at AdRoll was much better than the Criteo person. Only thing better in Criteo they take care of the design of your banners, but it wasn't good enough to bring results...
Score 10 out of 10
Vetted Review
Verified User
Criteo is used in the digital marketing area on top projects that need careful remarketing management.
It is being used by the sales department. Its main objective is to generate conversions by retargeting users that are in the lower section of the marketing funnel.
Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
June 26, 2019
Easy to Set Up, Great ROI, Criteo is the Best.
We are using Criteo for dynamic retargeting for one of our e-commerce clients. Criteo helped us in targeting various website including Facebook in terms of showing the product ads. The ROI from retargeting ads is minimal and it's helping us to use our marketing budget more efficiently. We get notifications from Criteo when to increase or decrease the bid to use our Criteo budget effectively. I would rather say with minimal effort it gives maximum ROI.
June 24, 2019
Criteo exceeded our expectations!
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
We are an advertising agency, and use it for one client specifically. The solution is isolated to one department, as well. Criteo is our dynamic remarketing solution and we use it to drive product sales based on our product feed.
May 22, 2019
Criteo -- more awareness and sales
We use Criteo to promote our items, but there is only one department which uses it; the department is called "Webshop," with around about 5 employees. We use it to strengthen sales and promote the reputation of our company. Even items of the current season or sale-items could be pushed with Criteo.
May 22, 2019
My opinion of Criteo Dynamic Retargeting
We use Criteo for Display Marketing in one department. It helps us to attract more potential customers around Germany and Europe.
May 22, 2019
Very useful tool
Criteo Dynamic Retargeting is being used to remind customers of their recently seen items. It addresses the problem of customers forgetting about our items. It helps a lot to get recognized and be remembered. As a user, I find the ads to be a bit overbearing, but as a graphic designer, I do know how important that can be.
May 06, 2019
Criteo Dynamic Retargeting Why not?
Currently we are using Criteo in marketing for our advertising campaigns for our masters, courses and careers.
The business problems we have detected is the adaptability of the images to the different spaces, in addition to the little personalization of the tool.
April 25, 2019
Difficult to judge true value
We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.