Criteo Dynamic Retargeting Reviews

101 Ratings
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Score 7.6 out of 100

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Criteo Dynamic Retargeting Scorecard Summary

Feature Scorecard Summary

Data Transfer (16)
DSP integration (12)
Ad campaign creation (43)
Ad deployment (42)
Display advertising (44)
Ad display and retargeting segmentation (39)
Ad dashboards (45)
Ad performance reports (45)
Ad conversion tracking (42)
Ad attribution reporting (4)
Cross-channel ad management (1)
Ad forecasting and optimization (3)

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 marketers worldwide.

Criteo promises to help re-engage shoppers throughout their path to purchase with tailored video and display ads, delivered across the world’s best publishers. Criteo is designed for measurable performance and utilizes granular machine learning on over 1.4B active monthly shoppers and more than $600B annual sales across retailers, brands, travel, and B2C commerce companies.

According to the vendor, key capabilities and benefits include:
• Reach and visibility across web, mobile, video, and social via Criteo’s global network of thousands of publishers and partners
• Generate new sales by predicting additional products or items of interest
• Link shoppers across devices, browsers, and apps so they engage with the most relevant products to them
• Boost engagement through Kinetic Design, which dynamically tailors ads’ visual designs to each shopper’s tastes while ensuring brand consistency and compliance with the Coalition for Better Ads
• Track performance with real-time campaign reports
• Data is maintained with the highest levels of security and privacy, following industry standards and regulations – including GDPR

Criteo Dynamic Retargeting Features

Ad Campaigns Features

Has featureAd campaign creation
Has featureAd deployment
Has featureDisplay advertising
Has featureAd display and retargeting segmentation

Ad Network Integration Features

Has featureData Transfer
Has featureDSP integration

Ad Reporting & Analytics Features

Has featureAd dashboards
Has featureAd performance reports
Has featureAd conversion tracking

Criteo Dynamic Retargeting Screenshots

Criteo Dynamic Retargeting Video

Jumia has benefitted from working with Criteo

Criteo Dynamic Retargeting Downloadables

Criteo Dynamic Retargeting Integrations

Adobe Audience Manager, Neustar Identity Data Management Platform (IDMP, PlatformOne), Oracle DMP (Bluekai), Salesforce DMP (formerly Krux)

Criteo Dynamic Retargeting Competitors

Criteo Dynamic Retargeting Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Pricing is based on a CPC model and is dependent on traffic generated to a site

Criteo Dynamic Retargeting Support Options

 Free VersionPaid Version
Video Tutorials / Webinar

Criteo Dynamic Retargeting Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No