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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
Starting at $1 per month
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What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
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Pricing
Basic
$1
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Jumia has benefitted from working with Criteo
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(114)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(1-25 of 58)Companies can't remove reviews or game the system. Here's why
February 24, 2023
Highly recommended for ecommerce
- Remarketing
- Acquisition for ecommerce
- Audience matching rate
- The platform in general, is not user friendly and you can encounter bugs every now and then.
- Marketing Solutions by Criteo has a set of tools and skills that give me the opportunity to build the best quality business processes and retargeting options we have achieved so far.
- This program makes it easy for each of the users to have a good harmony and interaction with all their clients, in order to generate new sales.
- I would like this program to have a direct link to my email, this would greatly improve the dynamics of my work and the economic processes that I carry out through this medium.
- This program has a lot of potential, the functions can be much more creative and personalized, unfortunately this software can be a bit basic.
October 12, 2022
Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
- Re-targeting
- Reach relevant audiences
- I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo
October 10, 2022
Retargeting ads with Marketing Solutions by Criteo
- Dynamic retargeting
- More customizable platform
- It helps us to dynamically retarget users based on their past behaviors
- Create and run display campaigns for lead generation
- I like the summary of ad performance and reporting
- I think if they had a free trial option, we would be able to better evaluate our need before signing up.
- I wish there were more targeting features other than retargeting. Would love to target based on interests.
- Video features are limited. Would love to see new products here.
February 17, 2022
Consistent Retargeting Tool for Sale Conversion
- Follows the user throughout whole experience
- User-friendly frontend
- Performance reporting/Dashboards
- Training/Use-case scenarios
- Cost transparency
- Additional targeting/retargeting features
December 20, 2021
Increase your online business with Criteo!
- Criteo follows the user throughout their online journey
- Criteo improves the brand awareness of our company
- Criteo offers an interesting omnichannel graphic
- Criteo has a very user-friendly frontend
- I'd like Criteo to create webinars to explain new feature launches
- Mobile application for monitoring our business.
- Online tool online for graphics projects.
September 27, 2021
Amazing display advertisements
- Increase return on investment on advertising
- E-commerce business improvements
- Increase engage on users
- E-commerce
- More ads
- Create campaigns
September 14, 2021
Will improve your conversion ratios
- Improves conversion metrics
- Easy to use
- Provides almost unlimited supply in all geos
- Reporting needs more granularity and variables
- Not 3rd party verification on tracking and metrics
- Better user trainings
September 12, 2021
Performance marketing at its best
- Cookie matching technology
- Good shopper graph
- Good support team
- Not very transparent in terms of measurement, works a bit like a black box
- CPMs are pricey
- Would love to see more detailed reporting on their end
August 06, 2021
Marketing Solutions by Criteo Review
- The source of inventory is amazing and endless
- Offers one of the best CPC models at a very low cost
- Very easy to implement with pixels
- The blocking capabilities could be better for sites that clients want to avoid
- The lack of options to create ore visually appealing ads
April 30, 2021
Great demand source to have in your mix
- Tailored ad messaging
- Easy use of the platform
- Great reporting
- Scale
- Fill rates
- eCPMs
April 08, 2021
Great Platform for Retargeting Retail Customers
- Great for Optimizing Promotions
- The ability to customize and align aesthetic of dynamic piece could be improved
September 04, 2020
Didn't work at all for us! Big waste of time and money!
Score 1 out of 10
Vetted Review
Verified User
- Design of banners.
- Client relationship.
- Results.
- Do what they are supposed to do!
- Not make you waste tons of money!
Score 10 out of 10
Vetted Review
Verified User
- Simple to use
- Dedicated account strategist
- Results oriented
- Good conversion rate
- Analytics: need more info about placements, geo, and audiences.
- Very good conversion rate due to its algorithm
- Excellent support from Criteo managers
- Very rigid space in the banners to include text
- Opportunity in improving the display format to make it more attractive to users
- Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
- Responsive dedicated representative.
- Optimizations goals include CPC, COS, and others.
- The platform is prone to outages, serving ads with pixelated images.
- The platform is not able to ensure that the same product is not included multiple times in the same creative.
- The UI is not as self-serve as we would like.
June 26, 2019
Easy to Set Up, Great ROI, Criteo is the Best.
- Bid optimization, regular notification to optimize bids help us to control the budget.
- Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
- Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
- Reports are not available, e.g. from which website we received impression, clicks & orders.
- Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
- Sometimes it took time to update the data in the dashboard report.
June 24, 2019
Criteo exceeded our expectations!
- We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
- Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
- Their easy to use interface and campaign set up is also helpful
- I would like to see more options for customer acquisition
- More detailed reporting based on GA last click
- Easy to use interface; makes navigation and campaign management easy
- Strong direct revenue from product sales; easy to prove value for client
- Excellent support team, which makes solving issues/troubleshooting and optimizations much easier
- Lack of visibility into placements (where ads are shown)
- Limited creative capabilities compared to other advertising platforms
May 22, 2019
Criteo -- more awareness and sales
- Great display marketing.
- Targeted customer approach.
- Measurable sale increases.
- Criteo uses a different evaluation system than Google analytics.
- Criteo could assign more sales (attribution).
- Plays ads no matter how the customer behaves (for example: cancel cart).
May 22, 2019
My opinion of Criteo Dynamic Retargeting
- The retargeting ads show good offers.
- It doesn't feel annoying like some other retargeting campaigns.
- It's flexible.
- Maybe the cost factor, but not really.
May 22, 2019
Very useful tool
- It remembers our customers, and what they have seen and seemed to have liked.
- Advertising is important.
- The ads are very recognizable.
- The ads are the blinking kind, which I do not like (personally).
- The ads are not very pretty.
May 06, 2019
Criteo Dynamic Retargeting Why not?
- Large number of people impacted
- Good deal with the client when solving problems
- Reasonable prices
- Creatives with very little customization options
- Simple banners with very simple designs.
- Excessive manual methods to get information due to a lack of an API to avoid sending XML manually.
- The difficult telephone communication.
April 25, 2019
Difficult to judge true value
- Easy to set up
- Transparent costs
- Tracking differences are a big issue and the number one reason why we stop using the product.
- Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.