Overview
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
Highly recommended for ecommerce
there has been a noticeable growth in the company's sales on the web.
Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
Retargeting ads with Marketing Solutions by Criteo
One of the best tools for conversion optimizations and dynamic marketing!
Consistent Retargeting Tool for Sale Conversion
Increase your online business with Criteo!
Amazing display advertisements
Will improve your conversion ratios
Performance marketing at its best
Marketing Solutions by Criteo Review
Great demand source to have in your mix
Great Platform for Retargeting Retail Customers
Didn't work at all for us! Big waste of time and money!
Harness the power of retargeting for your online business. Trust Criteo!
Awards
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Pricing
Basic
$1
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Web-Based |
Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(114)Community Insights
- Business Problems Solved
- Pros
- Cons
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(26-50 of 58)Great retargeting solution for eshop products
- Great retargeting for eshop products and a high ROAS
- Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
- A lot of data available on the platform
- I can't stop my campaign by myself if there are some problems on the website
- I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
- I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
With our box campaign (without retargeting), it is more complicated to have clear explanations on our products and to push different messages because we only have 1 template. We consider that lever as a top of funnel one whereas our main goal is conversion.
- Retargeting of potential customers
- Easy implementation
- Attribution - Sales figures are overestimated
- A/B-testing feature missing
- Flexibilty - Not too many options to optimize the campaigns
Largely happy, only recently performance dropped
- Target lower-funnel users off-site
- Provide insights using a dashboard
- Provide more control over the quality of impressions; despite having a very low CPC, recently the # of impressions & clicks has skyrocketed without any additional conversions.
- Well suited for low impression share campaigns to target the low-funnel users to ensure traffic quality
- Less-suited to target a broader audience
Great solution for retargeting campaings!
- Simple
- Cheap
- Great reach
- Profitable
- We'd like to exclude sites of our campaigns.
- We hope to see which sites our adverts are appearing on.
- We'd like to exclude different types of traffic, for example, mobile devices.
Must have tool to re-engage with your users
- Criteo has a huge network. It therefore makes it easy to re-engage with a high percentage of your users.
- The staff at Criteo is very helpful and persistent when it comes to making your campaigns work.
- The campaigns are easy to manage.
- Lots of different creatives are available.
- No possibility to use daily budgets increases the risk of high losses, especially during the ramp up phase.
- Lack of transparancy: There are no statistics how certain creatives or placements work. Therefore there is not much you can do to improve the success of the campaigns. Either they work or they don't.
- Everything seems to be very retail focused. It sometimes can be difficult to convey that your business works differently and therefore has to be handled differently.
More difficult for other industries.
- Easy campaign management
- Excellent reach in European countries
- Good ROI results immediately after launch
- Not a lot of functionality for campaign optimization besides CPC/COS setting
- No self-management possibilities for some settings
- Statistics are not as transparent as they could be
We want to continue to grow
- Easy to use
- Automatically optimized campaigns
- It's easy to increase results
- Creativity is not customizable
- The election of display placements
- Identification of audience segments
Criteo - Stable Retargeting
- Cheap retargeting.
- Retargeting in a big way. You reach every user/customer.
- All ad formats possible. Dynamic ads.
- Ads are not pretty. Pictures are cut off. Too little change possibilities.
- The self management interface is not that good. Not that many change possibilities.
- You need to have more than 3-5 products, so the ads look better.
Criteo is great
- Easy to integrate
- No basic costs
- Good support
- Large selection of creatives
- Different attribution model than Analytics
Criteo = retargeting King!
- Awesome inventory - visitors see our ads everywhere
- Easy configuration - you can use your Google Shopping feed
- Fees control - you can work with CPC, CPA, COS etc...
- To configure my feed, I have to use integrate.criteo.com and marketing.criteo.com for the budget/reporting/campaigns configuration. I would like to have those tools unified into one.
- Improve the way we can change data range for dates (the calendar is a bit bugged)
- Give the possibility to manage columns (COS, CPO, conversion, clicks...)
Criteo Dynamic Retargeting Review
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
- Not for small companies because you have to spend a minimum amount of money for each campaign in order to ensure that the algorithm could work in the right way but also it's a logic reason.
- Account managers sometimes are not active enough to answer my emails in the first 48 hours, probably Criteo needs to automate some stuff to not need anymore account managers for everything (new campaings, new designs of creatives....)
- Creative types could improve much more, specially with video features. Video is the future and they need to work much more in that direction.
Huge network and ease of use!
- Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
- CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
- Easy of use: Criteo does not require a lot of management effort
- With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
- The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
- Dynamic Creatives set by Criteo are not the best looking (but they are effective).
- Retargeting on Facebook
- Dynamic visuals
- Control of costs
- Visuals for Instagram
- I would like to exclude precise domains for our retargeting
My Criteo Review !
- Retargeting
- Tracking
- Manage campaign
- User Interface
- Last Click attribution
Criteo Remarketing an honest review
- Scalable
- Easy to implement
- Flexible
- You need to measure incrementality.
- Need to control the budget constantly.
- No flexibility in creatives.
my experience with Criteo
- It provides wide coverage.
- Reduces production run of creatives.
- Allows you to promote multiple titles at the same time.
- It is more focused than static creatives.
- High response time from accounts.
- High response time from the Technical Department.
- Some formats are not optimized.
- The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
- Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
- Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
- If you want to increase the turnover by new means.
- If you launch a new business and you have "nice & aesthetic" products, it will be a great addition to your acquisition strategy, with good results usually, including increased brand awareness and turnover.
- If you are selling visibility/notoriety to clients, Criteo is a qualitative display network and it will be well received by your clients.
- I do not recommend Criteo for e-commerce businesses with very high cost. It will have a high CPA and it will be difficult to attribute conversion due to the number of marketing interactions required.
Efficient webmarketing tool !
- Attract visitors of the blog to visit product pages
- Encourage visitors to order
- Encourage old clients to order again
- Create specific banners more easily than proposed in the coupon projects (too many created to download)
- Push specific banners depending on the pages viewed by the visitor. For example, if it is a visitor of the blog, do not push the product's banner but a brand banner.
- Chose the type of sites we want to see our banners to be pushed on.
Criteo is a good option.
- Visibility
- Opportunities
- Expansion
- Speed
Leading Dynamic Retargeting
- Reach leaving customers
- Large display network
- Always the latest technology
- Blackbox of data
- The support team often changes
- Good to reach customers that have abandoned the cart
- Not so good in select categories or segments that should be filtered out from the targeting
Great re-targeting tool!
- Attracts customers that are most likely to purchase
- Controls cost of sales
- Gives full access to the partner for monitoring the performance of the campaigns
- They have taken some time to adjust changes we wanted to make in certain campaigns, such as lowering the COS or fixing a problem that we had a few months ago where customers were not shown enough ads as they should
- Facebook Retargeting
- News websites
- Google advertising
- Updating creatives more often
- Using more varied ad formats
- Simplified weekly reporting
- Lower funnel retargeting - stop your customers going elsewhere
- TVex - make your TV ads work harder
- Offline store sales - learn more about the value of brand building and onmichannel reporting
- Weekly strategy calls
- More control of the platform
- Greater training for big clients
Good platform with a reliable algorithm
- Display Ads Design
- Websites Placements
- Quality Traffic
- Placement reporting
- Traffic reporting
Very easy to use to make sure you're not leaving money on the table - but don't trust them blindly!
- Has a good reach of publishers and can buy the inventory programatically and all we need to do is set a CPC bid any only pay when a customer clicks. The hard work is done for us.
- Their ad formats perform very well out-of-the-box so again, we don't need to test lots of different variants because their ads are already very effective.
- Flexible with budget and commitments. We can change our target spend instantly depending on business concerns without being locked in to a commitment.
- Information - Criteo is unashamedly black-box and doesn't give customers the ability to audit the numbers. You have to put your faith in Criteo.
- Budget inflation - sometimes Criteo will recommend bid increases which seem to show a lift in reach and clicks and orders, but when you contrast this with your other numbers time and time again we have seen no incremental impact from some of these spending splurges. Criteo has a level where it is effective, and going over that - the only winner is Criteo as you have spent more. Criteo will not be transparent with you where that level is so you have to work it out yourself.
- Static CPC - unlike most platforms, you don't have an 'auction' for the click, you set a fixed CPC and this impacts every single click you have from most valubale to least. This means a bid increase of just 5% could have a 10%+ lift in spend for only a few more (less qualified) clicks.