TrustRadius Insights
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
Starting at $1 per month
View PricingOverview
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Basic
$1
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Jumia has benefitted from working with Criteo
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(114)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(26-50 of 58)Companies can't remove reviews or game the system. Here's why
April 25, 2019
Great retargeting solution for eshop products
We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition and eshop retargeting.
- Great retargeting for eshop products and a high ROAS
- Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
- A lot of data available on the platform
- I can't stop my campaign by myself if there are some problems on the website
- I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
- I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
Criteo helps us with retargeting users which showed interest in our products, but didn't place a order. Like most companies in e-commerce you have quite a good amount of users that abandoned the cart without buying and Criteo helps us to bring those people back, which shows good results. We use it in different countries and it's steered by our performance marketing team.
- Retargeting of potential customers
- Easy implementation
- Attribution - Sales figures are overestimated
- A/B-testing feature missing
- Flexibilty - Not too many options to optimize the campaigns
April 25, 2019
Largely happy, only recently performance dropped
Criteo Dynamic Retargeting is used by us to retarget lower-funnel users that leave our website with relevant product offers that they have been viewing.
- Target lower-funnel users off-site
- Provide insights using a dashboard
- Provide more control over the quality of impressions; despite having a very low CPC, recently the # of impressions & clicks has skyrocketed without any additional conversions.
April 22, 2019
Great solution for retargeting campaings!
We use Criteo Dynamic Retargeting to reach users through retargeting campaigns. With Criteo we can reach people effectively with a low marketing budget. It's profitable for us.
- Simple
- Cheap
- Great reach
- Profitable
- We'd like to exclude sites of our campaigns.
- We hope to see which sites our adverts are appearing on.
- We'd like to exclude different types of traffic, for example, mobile devices.
April 17, 2019
Must have tool to re-engage with your users
Criteo is used to re-engage with job-seeking users who looked at jobs but have not yet applied.
- Criteo has a huge network. It therefore makes it easy to re-engage with a high percentage of your users.
- The staff at Criteo is very helpful and persistent when it comes to making your campaigns work.
- The campaigns are easy to manage.
- Lots of different creatives are available.
- No possibility to use daily budgets increases the risk of high losses, especially during the ramp up phase.
- Lack of transparancy: There are no statistics how certain creatives or placements work. Therefore there is not much you can do to improve the success of the campaigns. Either they work or they don't.
- Everything seems to be very retail focused. It sometimes can be difficult to convey that your business works differently and therefore has to be handled differently.
Criteo is an important part of our online marketing mix and allows us to drive cost-efficient marketing campaigns in all our European markets. It allows us to gain relevant reach in each of the countries and target the right customers. The campaign setup was very easy and required few internal resources and the new self-management tools for coupons allow for better and faster processes.
- Easy campaign management
- Excellent reach in European countries
- Good ROI results immediately after launch
- Not a lot of functionality for campaign optimization besides CPC/COS setting
- No self-management possibilities for some settings
- Statistics are not as transparent as they could be
April 15, 2019
We want to continue to grow
We use Criteo for our e-commerce projects. We have active remarketing campaigns and the Criteo tool is useful for finding new customers. It is used for e-commerce in the beauty and fashion sector. The results are particularly positive in the beauty sector. In the fashion (shoes) sector the results are mixed.
- Easy to use
- Automatically optimized campaigns
- It's easy to increase results
- Creativity is not customizable
- The election of display placements
- Identification of audience segments
April 15, 2019
Criteo - Stable Retargeting
Criteo is used by the Display Marketing department for most of the Retargeting campaings and most of the products.
- Cheap retargeting.
- Retargeting in a big way. You reach every user/customer.
- All ad formats possible. Dynamic ads.
- Ads are not pretty. Pictures are cut off. Too little change possibilities.
- The self management interface is not that good. Not that many change possibilities.
- You need to have more than 3-5 products, so the ads look better.
April 12, 2019
Criteo is great
We use Criteo to address our webshop visitors in a personalized way. We play dynamic product ads because the customer has already shown interest in these products.
- Easy to integrate
- No basic costs
- Good support
- Large selection of creatives
- Different attribution model than Analytics
April 11, 2019
Criteo = retargeting King!
We use Criteo Dynamic Retargeting for the e-commerce and marketing departments. It helps us to increase our conversion rate, and it drives traffic. It also helps us to save time because we use the feed already configured for Google Shopping in multiple languages with Criteo.
- Awesome inventory - visitors see our ads everywhere
- Easy configuration - you can use your Google Shopping feed
- Fees control - you can work with CPC, CPA, COS etc...
- To configure my feed, I have to use integrate.criteo.com and marketing.criteo.com for the budget/reporting/campaigns configuration. I would like to have those tools unified into one.
- Improve the way we can change data range for dates (the calendar is a bit bugged)
- Give the possibility to manage columns (COS, CPO, conversion, clicks...)
April 11, 2019
Criteo Dynamic Retargeting Review
The company where I am currently working for, we use Criteo Dynamic Retargeting to re-engage lost paying clients who are not playing our games anymore but at least they paid a certain amount of money in the past. The product itself is just used by the marketing department but we analyze all the data regarding the campaigns with the data team. Thanks to the pool of data from all the partners of Criteo we are able to retarget those people just with an email address.
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
- Not for small companies because you have to spend a minimum amount of money for each campaign in order to ensure that the algorithm could work in the right way but also it's a logic reason.
- Account managers sometimes are not active enough to answer my emails in the first 48 hours, probably Criteo needs to automate some stuff to not need anymore account managers for everything (new campaings, new designs of creatives....)
- Creative types could improve much more, specially with video features. Video is the future and they need to work much more in that direction.
April 11, 2019
Huge network and ease of use!
Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.
- Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
- CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
- Easy of use: Criteo does not require a lot of management effort
- With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
- The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
- Dynamic Creatives set by Criteo are not the best looking (but they are effective).
Criteo helps us to retarget people who visited our products (contact lenses). Our potential customers are going to visit different websites to compare products and prices, and to remind them of our site and the specific product they saw is the best strategy so that we aren't forgotten. Potential problems are an over showing of our banners, resulting in too much pressing. Also, retargeting a customer who already bought is a waste of money, but could be "part of the game".
- Retargeting on Facebook
- Dynamic visuals
- Control of costs
- Visuals for Instagram
- I would like to exclude precise domains for our retargeting
April 11, 2019
My Criteo Review !
I have been using Criteo for many years now (close to 7 years). It's remarkably easy to implement and to manage. We use it to retarget our audience in order to engage customers into the funnel. It's a good tool of acquisition additionally for other campaigns like affiliation or Google Ad Words. Pay attention to your CPC adjustments for the big periods of commerce.
- Retargeting
- Tracking
- Manage campaign
- User Interface
- Last Click attribution
April 11, 2019
Criteo Remarketing an honest review
It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt to your current marketing strategy.
- Scalable
- Easy to implement
- Flexible
- You need to measure incrementality.
- Need to control the budget constantly.
- No flexibility in creatives.
April 11, 2019
my experience with Criteo
We are currently using this tool to promote the academic offer across all of Italy and other European countries. This tool works well with long term campaigns that have to be planned in plenty of time. On the other hand it works badly with short term campaigns. This is mainly because the response time of the Criteo staff is slow, and planning a campaign with them takes a very long time.
- It provides wide coverage.
- Reduces production run of creatives.
- Allows you to promote multiple titles at the same time.
- It is more focused than static creatives.
- High response time from accounts.
- High response time from the Technical Department.
- Some formats are not optimized.
Criteo is used by a few departments and part of my job is to diffuse it throughout the company. It is mainly used for B2C businesses: our e-commerce platforms and some leads on acquisition business. We wanted to retarget new users, or specific audiences through dynamic remarketing products or services. Our main objectives were to increase conversions and improve ROI. Thus, we started to use Criteo as a new remarketing tool next to Google Ads/Facebook Ads.
- The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
- Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
- Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
April 11, 2019
Efficient webmarketing tool !
We have a lot of traffic on our blog. Our goal is to invite those users visiting the blog to discover our product and to place an order. Criteo Dynamic Retargeting was an efficient tool to address those visitors and invite them to do so.
- Attract visitors of the blog to visit product pages
- Encourage visitors to order
- Encourage old clients to order again
- Create specific banners more easily than proposed in the coupon projects (too many created to download)
- Push specific banners depending on the pages viewed by the visitor. For example, if it is a visitor of the blog, do not push the product's banner but a brand banner.
- Chose the type of sites we want to see our banners to be pushed on.
April 11, 2019
Criteo is a good option.
With Criteo we were able to increase our web traffic and the set of leads. Also, we contributed visibility on other websites where we were not advertising.
The integration cost us a little at first but once all integrated we have not had any problems.
They are a bit slow when making changes but in general satisfaction is good.
- Visibility
- Opportunities
- Expansion
- Speed
April 11, 2019
Leading Dynamic Retargeting
We use Criteo to retarget our customers who leave our website without making a purchase. By using Criteo we can win back lots of leaving customers. The performance we reach with Criteo is very good and the banners are also varied. In particular, we target customers with abandoned carts or who are visiting product detail pages.
- Reach leaving customers
- Large display network
- Always the latest technology
- Blackbox of data
- The support team often changes
January 09, 2019
Great re-targeting tool!
It's been great to put the company's products in front of the right audience and also attract customers that are in the lower level of the funnel.
- Attracts customers that are most likely to purchase
- Controls cost of sales
- Gives full access to the partner for monitoring the performance of the campaigns
- They have taken some time to adjust changes we wanted to make in certain campaigns, such as lowering the COS or fixing a problem that we had a few months ago where customers were not shown enough ads as they should
Criteo enables us to retarget our customers who shopped online and catch those abandoned cart customers. It's useful for us because in car rental, often customers will get a quote on our website but then leave to look elsewhere and it's effective to have Criteo ads following them page to page afterward to show them we're the lowest price they'll find.
- Facebook Retargeting
- News websites
- Google advertising
- Updating creatives more often
- Using more varied ad formats
- Simplified weekly reporting
Over the last 12 months, I've used Criteo Dynamic Retargeting to capture lower funnel customers to convert into online and stores sales. During this time, we've introduced store level reporting, and TVex, which allows us to aggressively retarget users following the airing of our TV ads. These features have given us a much greater insight into the power of impressions, and ultimately allow us to improve our omnichannel strategy. This has been further aided by the support of the amount strategists at Criteo, who are extremely knowledgable, friendly and helpful.
- Lower funnel retargeting - stop your customers going elsewhere
- TVex - make your TV ads work harder
- Offline store sales - learn more about the value of brand building and onmichannel reporting
- Weekly strategy calls
- More control of the platform
- Greater training for big clients
December 13, 2018
Good platform with a reliable algorithm
Criteo retargeting has been very helpful in getting users back into our site. Their tool outperforms their competitors when it comes to both traffic and conversions.
- Display Ads Design
- Websites Placements
- Quality Traffic
- Placement reporting
- Traffic reporting
December 13, 2018
Very easy to use to make sure you're not leaving money on the table - but don't trust them blindly!
We use this within our e-commerce department. This makes it very very easy and straightforward to run an extensive remarketing campaign across lots of different publishers so we do not have to invest much time in management or testing creatives. It's all done for us.
- Has a good reach of publishers and can buy the inventory programatically and all we need to do is set a CPC bid any only pay when a customer clicks. The hard work is done for us.
- Their ad formats perform very well out-of-the-box so again, we don't need to test lots of different variants because their ads are already very effective.
- Flexible with budget and commitments. We can change our target spend instantly depending on business concerns without being locked in to a commitment.
- Information - Criteo is unashamedly black-box and doesn't give customers the ability to audit the numbers. You have to put your faith in Criteo.
- Budget inflation - sometimes Criteo will recommend bid increases which seem to show a lift in reach and clicks and orders, but when you contrast this with your other numbers time and time again we have seen no incremental impact from some of these spending splurges. Criteo has a level where it is effective, and going over that - the only winner is Criteo as you have spent more. Criteo will not be transparent with you where that level is so you have to work it out yourself.
- Static CPC - unlike most platforms, you don't have an 'auction' for the click, you set a fixed CPC and this impacts every single click you have from most valubale to least. This means a bid increase of just 5% could have a 10%+ lift in spend for only a few more (less qualified) clicks.