Overview
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
Highly recommended for ecommerce
there has been a noticeable growth in the company's sales on the web.
Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
Retargeting ads with Marketing Solutions by Criteo
One of the best tools for conversion optimizations and dynamic marketing!
Consistent Retargeting Tool for Sale Conversion
Increase your online business with Criteo!
Amazing display advertisements
Will improve your conversion ratios
Performance marketing at its best
Marketing Solutions by Criteo Review
Great demand source to have in your mix
Great Platform for Retargeting Retail Customers
Didn't work at all for us! Big waste of time and money!
Harness the power of retargeting for your online business. Trust Criteo!
Awards
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Pricing
Basic
$1
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Web-Based |
Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(114)Community Insights
- Business Problems Solved
- Pros
- Cons
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(1-18 of 18)Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
- Re-targeting
- Reach relevant audiences
- I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo
Retargeting ads with Marketing Solutions by Criteo
- Dynamic retargeting
- More customizable platform
- It helps us to dynamically retarget users based on their past behaviors
- Create and run display campaigns for lead generation
- I like the summary of ad performance and reporting
- I think if they had a free trial option, we would be able to better evaluate our need before signing up.
- I wish there were more targeting features other than retargeting. Would love to target based on interests.
- Video features are limited. Would love to see new products here.
Didn't work at all for us! Big waste of time and money!
- Design of banners.
- Client relationship.
- Results.
- Do what they are supposed to do!
- Not make you waste tons of money!
- Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
- Responsive dedicated representative.
- Optimizations goals include CPC, COS, and others.
- The platform is prone to outages, serving ads with pixelated images.
- The platform is not able to ensure that the same product is not included multiple times in the same creative.
- The UI is not as self-serve as we would like.
Easy to Set Up, Great ROI, Criteo is the Best.
- Bid optimization, regular notification to optimize bids help us to control the budget.
- Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
- Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
- Reports are not available, e.g. from which website we received impression, clicks & orders.
- Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
- Sometimes it took time to update the data in the dashboard report.
Great retargeting solution for eshop products
- Great retargeting for eshop products and a high ROAS
- Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
- A lot of data available on the platform
- I can't stop my campaign by myself if there are some problems on the website
- I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
- I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
With our box campaign (without retargeting), it is more complicated to have clear explanations on our products and to push different messages because we only have 1 template. We consider that lever as a top of funnel one whereas our main goal is conversion.
We want to continue to grow
- Easy to use
- Automatically optimized campaigns
- It's easy to increase results
- Creativity is not customizable
- The election of display placements
- Identification of audience segments
Criteo = retargeting King!
- Awesome inventory - visitors see our ads everywhere
- Easy configuration - you can use your Google Shopping feed
- Fees control - you can work with CPC, CPA, COS etc...
- To configure my feed, I have to use integrate.criteo.com and marketing.criteo.com for the budget/reporting/campaigns configuration. I would like to have those tools unified into one.
- Improve the way we can change data range for dates (the calendar is a bit bugged)
- Give the possibility to manage columns (COS, CPO, conversion, clicks...)
- Retargeting on Facebook
- Dynamic visuals
- Control of costs
- Visuals for Instagram
- I would like to exclude precise domains for our retargeting
my experience with Criteo
- It provides wide coverage.
- Reduces production run of creatives.
- Allows you to promote multiple titles at the same time.
- It is more focused than static creatives.
- High response time from accounts.
- High response time from the Technical Department.
- Some formats are not optimized.
Great re-targeting tool!
- Attracts customers that are most likely to purchase
- Controls cost of sales
- Gives full access to the partner for monitoring the performance of the campaigns
- They have taken some time to adjust changes we wanted to make in certain campaigns, such as lowering the COS or fixing a problem that we had a few months ago where customers were not shown enough ads as they should
- Lower funnel retargeting - stop your customers going elsewhere
- TVex - make your TV ads work harder
- Offline store sales - learn more about the value of brand building and onmichannel reporting
- Weekly strategy calls
- More control of the platform
- Greater training for big clients
Very easy to use to make sure you're not leaving money on the table - but don't trust them blindly!
- Has a good reach of publishers and can buy the inventory programatically and all we need to do is set a CPC bid any only pay when a customer clicks. The hard work is done for us.
- Their ad formats perform very well out-of-the-box so again, we don't need to test lots of different variants because their ads are already very effective.
- Flexible with budget and commitments. We can change our target spend instantly depending on business concerns without being locked in to a commitment.
- Information - Criteo is unashamedly black-box and doesn't give customers the ability to audit the numbers. You have to put your faith in Criteo.
- Budget inflation - sometimes Criteo will recommend bid increases which seem to show a lift in reach and clicks and orders, but when you contrast this with your other numbers time and time again we have seen no incremental impact from some of these spending splurges. Criteo has a level where it is effective, and going over that - the only winner is Criteo as you have spent more. Criteo will not be transparent with you where that level is so you have to work it out yourself.
- Static CPC - unlike most platforms, you don't have an 'auction' for the click, you set a fixed CPC and this impacts every single click you have from most valubale to least. This means a bid increase of just 5% could have a 10%+ lift in spend for only a few more (less qualified) clicks.
Criteo Dynamic Retargeting is well worth the investment!
- Assigned a key contact to help you with your account. This helps to get the best from the program.
- Easy to use dashboard which shows key information to help you report stats back and keep an eye on the progress each month.
- Flexible - you can adjust budgets month on month to suit your company situation.
- Some ads are a bit overwhelming on some websites. We had had some (very few) negative feedback on how many ads are shown.
Criteo: Great Interface, at a Price
- Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
- Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
- Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
- Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
- Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
- Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
A Less Than Efficient Retargeting Platform
- Dynamic Creative - The dynamic ads pull in our product feed on a daily, real-time basis. We can retarget users who have visited the client's site and browsed several products but then left without making a purchase. The dynamic ads technology will pull those products a user has viewed straight off our feed and place their images, price and more details right into the display ad. It's a great way to remind a user "Hey, you we're just checking this product out. We know you're interested. Come back and buy it!"
- Optimizes against clicks, not views - Other retargeting platforms will optimize based on views to a display ad and post-view purchases. While there is a lot to be said to the credit an exposure without a click has in the purchase funnel, an actual click on an ad will always be more valuable as it shows a higher level of user engagement. Criteo optimizes based on the clicks, which in turn targets a more qualified audience for our client.
- 24-hr lookback window - Criteo's standard window is for post-view conversions in 24 hours. This is a very short amount of time which ads more relevancy to the "view" of the ad. Many other platforms, including Google, default to a 30 day window. A lot of clients have trouble grasping how if someone was shown an ad a month ago that it actually had a real impact on their decision to purchase. The 24-hour window Criteo uses makes the post-view purchase seem more tangible and relevant.
- Bid Management - Bid management on the platform is a nightmare. It requires daily monitoring in order to meet both spend and ROI goals. I've never been more frustrated with an ad platform when it comes to managing bids. There is also little to no predictive bid modeling to guide your bid changes. I feel like I am taking a shot in the dark half the time when I make adjustments on my own. Additionally, the smallest change can have a big impact so it's frustrating that there is not more guidance, especially considering this is a self-serve platform.
- Support - In my experience, the support team has not been very helpful. They seem to confuse goals and offer conflicting advice on a regular basis. It's really frustrating. Last month, over halfway into the month my campaign was underspending drastically. The support team offered bid change suggestions to ramp up spend. This only ruined my ROAS for the month. Even though I had outlined specific spend and ROAS goals, the Criteo team did not seem to understand how to meet both of these simultaneously. I should not have to choose between one or the other with a good platform.
- Dashboard - The dashboard is confusing and hard to read. It needs to have more customization options. Right now you are limited to the number and type of metrics you can view on the dashboard at one time.
That being said, Criteo does exactly what it is supposed to. It retargets to users across the web who have been cookied on your website. It also does it so much more efficiently than Google Display Network, so I will give it credit for that.
- Criteo produces retail transactions that you can attribute back to them in your own analytics. This is a huge difference between Criteo and other remarketing vendors.
- Criteo has a great platform for managing their campaigns. You can effectively drill down to see what's working, you can increase volume yourself, you can analyze how volume changes through various changes. The ability to tailor my campaigns is still unusual in remarketing, and makes Criteo the only choice I'm aware of that suits my requirements for remarketing.
- Criteo goes all-out on the creative side to get clicks. If you have very strict feelings about brand and image, you may have to get more involved with managing creative but I was happy to let Criteo feature our merchandise to get clicks.
- Criteo charges on the click. This makes reporting for SEM teams familiar and easy.
- I never felt Criteo account management staff was really partnering with me to make my experience as efficient as possible. I never felt that they really had the expertise to help me. Their platform was so easy and robust that I don't so much need help with that as real analysis.
- The platform didn't really let me analyze placement and remove obvious losing placements.