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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
Starting at $1 per month
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What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
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Basic
$1
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Jumia has benefitted from working with Criteo
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Criteo are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
(1-18 of 18)Companies can't remove reviews or game the system. Here's why
This program has been a great help to have a greater reach of our commercial projects on the web, Marketing Solutions by Criteo has been a great help to be much more organized and carry out the marketing of each of the clients in an adequate way and increase The increase in sales and commercial relations that we achieve thanks to this medium is remarkable. I like this program because it is another boost for the growth of the company.
- Marketing Solutions by Criteo has a set of tools and skills that give me the opportunity to build the best quality business processes and retargeting options we have achieved so far.
- This program makes it easy for each of the users to have a good harmony and interaction with all their clients, in order to generate new sales.
- I would like this program to have a direct link to my email, this would greatly improve the dynamics of my work and the economic processes that I carry out through this medium.
- This program has a lot of potential, the functions can be much more creative and personalized, unfortunately this software can be a bit basic.
We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.
- It helps us to dynamically retarget users based on their past behaviors
- Create and run display campaigns for lead generation
- I like the summary of ad performance and reporting
- I think if they had a free trial option, we would be able to better evaluate our need before signing up.
- I wish there were more targeting features other than retargeting. Would love to target based on interests.
- Video features are limited. Would love to see new products here.
April 08, 2021
Great Platform for Retargeting Retail Customers
Our marketing department used Criteo, alongside our MSP consultant. We used it to optimize and analyze our retargeting efforts, and optimize promotion periods for our retail website.
- Great for Optimizing Promotions
- The ability to customize and align aesthetic of dynamic piece could be improved
September 04, 2020
Didn't work at all for us! Big waste of time and money!
Score 1 out of 10
Vetted Review
Verified User
We moved away from AdRoll thinking we could get even better results! Very bad decision, big waste of time and money. Even though they service seemed easier to use and this company has a certain reputation the experience was a disaster! We are quickly going back to AdRoll! Also the account manager at AdRoll was much better than the Criteo person. Only thing better in Criteo they take care of the design of your banners, but it wasn't good enough to bring results...
- Design of banners.
- Client relationship.
- Results.
- Do what they are supposed to do!
- Not make you waste tons of money!
Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
- Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
- Responsive dedicated representative.
- Optimizations goals include CPC, COS, and others.
- The platform is prone to outages, serving ads with pixelated images.
- The platform is not able to ensure that the same product is not included multiple times in the same creative.
- The UI is not as self-serve as we would like.
June 26, 2019
Easy to Set Up, Great ROI, Criteo is the Best.
We are using Criteo for dynamic retargeting for one of our e-commerce clients. Criteo helped us in targeting various website including Facebook in terms of showing the product ads. The ROI from retargeting ads is minimal and it's helping us to use our marketing budget more efficiently. We get notifications from Criteo when to increase or decrease the bid to use our Criteo budget effectively. I would rather say with minimal effort it gives maximum ROI.
- Bid optimization, regular notification to optimize bids help us to control the budget.
- Once the campaign is set & feed uploaded, the rest all is automated, so minimum effort to get the maximum result.
- Great ROI, as Criteo display ads to all those potential customers who visited us online, the ROI is excellent, it targets almost all high traffic websites.
- Reports are not available, e.g. from which website we received impression, clicks & orders.
- Feed update, I am not sure but If we could update feed through API, it will be much easier to stay up to date with product data.
- Sometimes it took time to update the data in the dashboard report.
June 24, 2019
Criteo exceeded our expectations!
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
- We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
- Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
- Their easy to use interface and campaign set up is also helpful
- I would like to see more options for customer acquisition
- More detailed reporting based on GA last click
April 25, 2019
Difficult to judge true value
We have used Criteo Dynamic Retargeting for various clients in different retail industries. We used it to drive customers that have aborted the sales funnel back to the website.
- Easy to set up
- Transparent costs
- Tracking differences are a big issue and the number one reason why we stop using the product.
- Data import to "lead tracking" tool would be a chance to really evaluate the success of campaigns based on the company's tracking model.
April 25, 2019
Great retargeting solution for eshop products
We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition and eshop retargeting.
- Great retargeting for eshop products and a high ROAS
- Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
- A lot of data available on the platform
- I can't stop my campaign by myself if there are some problems on the website
- I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
- I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
April 17, 2019
Must have tool to re-engage with your users
Criteo is used to re-engage with job-seeking users who looked at jobs but have not yet applied.
- Criteo has a huge network. It therefore makes it easy to re-engage with a high percentage of your users.
- The staff at Criteo is very helpful and persistent when it comes to making your campaigns work.
- The campaigns are easy to manage.
- Lots of different creatives are available.
- No possibility to use daily budgets increases the risk of high losses, especially during the ramp up phase.
- Lack of transparancy: There are no statistics how certain creatives or placements work. Therefore there is not much you can do to improve the success of the campaigns. Either they work or they don't.
- Everything seems to be very retail focused. It sometimes can be difficult to convey that your business works differently and therefore has to be handled differently.
April 11, 2019
Huge network and ease of use!
Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.
- Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
- CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
- Easy of use: Criteo does not require a lot of management effort
- With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
- The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
- Dynamic Creatives set by Criteo are not the best looking (but they are effective).
Criteo is used by a few departments and part of my job is to diffuse it throughout the company. It is mainly used for B2C businesses: our e-commerce platforms and some leads on acquisition business. We wanted to retarget new users, or specific audiences through dynamic remarketing products or services. Our main objectives were to increase conversions and improve ROI. Thus, we started to use Criteo as a new remarketing tool next to Google Ads/Facebook Ads.
- The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
- Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
- Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
April 11, 2019
Criteo is a good option.
With Criteo we were able to increase our web traffic and the set of leads. Also, we contributed visibility on other websites where we were not advertising.
The integration cost us a little at first but once all integrated we have not had any problems.
They are a bit slow when making changes but in general satisfaction is good.
- Visibility
- Opportunities
- Expansion
- Speed
December 13, 2018
Very easy to use to make sure you're not leaving money on the table - but don't trust them blindly!
We use this within our e-commerce department. This makes it very very easy and straightforward to run an extensive remarketing campaign across lots of different publishers so we do not have to invest much time in management or testing creatives. It's all done for us.
- Has a good reach of publishers and can buy the inventory programatically and all we need to do is set a CPC bid any only pay when a customer clicks. The hard work is done for us.
- Their ad formats perform very well out-of-the-box so again, we don't need to test lots of different variants because their ads are already very effective.
- Flexible with budget and commitments. We can change our target spend instantly depending on business concerns without being locked in to a commitment.
- Information - Criteo is unashamedly black-box and doesn't give customers the ability to audit the numbers. You have to put your faith in Criteo.
- Budget inflation - sometimes Criteo will recommend bid increases which seem to show a lift in reach and clicks and orders, but when you contrast this with your other numbers time and time again we have seen no incremental impact from some of these spending splurges. Criteo has a level where it is effective, and going over that - the only winner is Criteo as you have spent more. Criteo will not be transparent with you where that level is so you have to work it out yourself.
- Static CPC - unlike most platforms, you don't have an 'auction' for the click, you set a fixed CPC and this impacts every single click you have from most valubale to least. This means a bid increase of just 5% could have a 10%+ lift in spend for only a few more (less qualified) clicks.
Criteo is used by the marketing department, in most cases, to help the agency's customer portfolio reach its primary digital marketing goals, whether with CPC reduction, increased ROI, increased media streaming display, targeted campaigns for new users, or specific audiences or dynamic remarketing products
- dynamic remarketing
- Customer aquisition
- Criteo API has more accessibility and this helps the agencies to access the data and the reports programmatically, combining data from other sources in one marketing dashboard.
May 16, 2018
Criteo: Great Interface, at a Price
We use Criteo for dynamic retargeting ads for users who have visited our website and not converted. Our digital marketing department uses the product and reports the results upward to management. We were searching for a reasonable retargeting solution which could be implemented relatively easily, and after trying Google AdWords, we decided to give Criteo a try.
- Great interface - easy to understand and train others to use. While some might consider the dashboard too simplistic, I found that the simplicity of the dashboard made it an easy, 5-minute endeavor to go in and tweak bids whenever needed.
- Good customer service - particularly the set-up team worked very closely with us and was always very responsive. When we were moved over to their existing accounts team, the customer service remained top-notch, and they were quick to proactively point out things we could do to improve our results.
- Relatively wide display network - our Criteo ads show on a variety of websites; we found that the breadth of the network was nearly as extensive as Google's display network.
- Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
- Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
- Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
June 09, 2016
A Less Than Efficient Retargeting Platform
I use Criteo for one of my retail clients as our display retargeting platform. I manage the campaigns for my client and work directly with 2 Criteo campaign reps. We initially switched to the Criteo platform for retargeting to take advantage of their dynamic creative functionality, which allows us to serve product ads in real-time featuring products a user has viewed while recently browsing the client's website.
- Dynamic Creative - The dynamic ads pull in our product feed on a daily, real-time basis. We can retarget users who have visited the client's site and browsed several products but then left without making a purchase. The dynamic ads technology will pull those products a user has viewed straight off our feed and place their images, price and more details right into the display ad. It's a great way to remind a user "Hey, you we're just checking this product out. We know you're interested. Come back and buy it!"
- Optimizes against clicks, not views - Other retargeting platforms will optimize based on views to a display ad and post-view purchases. While there is a lot to be said to the credit an exposure without a click has in the purchase funnel, an actual click on an ad will always be more valuable as it shows a higher level of user engagement. Criteo optimizes based on the clicks, which in turn targets a more qualified audience for our client.
- 24-hr lookback window - Criteo's standard window is for post-view conversions in 24 hours. This is a very short amount of time which ads more relevancy to the "view" of the ad. Many other platforms, including Google, default to a 30 day window. A lot of clients have trouble grasping how if someone was shown an ad a month ago that it actually had a real impact on their decision to purchase. The 24-hour window Criteo uses makes the post-view purchase seem more tangible and relevant.
- Bid Management - Bid management on the platform is a nightmare. It requires daily monitoring in order to meet both spend and ROI goals. I've never been more frustrated with an ad platform when it comes to managing bids. There is also little to no predictive bid modeling to guide your bid changes. I feel like I am taking a shot in the dark half the time when I make adjustments on my own. Additionally, the smallest change can have a big impact so it's frustrating that there is not more guidance, especially considering this is a self-serve platform.
- Support - In my experience, the support team has not been very helpful. They seem to confuse goals and offer conflicting advice on a regular basis. It's really frustrating. Last month, over halfway into the month my campaign was underspending drastically. The support team offered bid change suggestions to ramp up spend. This only ruined my ROAS for the month. Even though I had outlined specific spend and ROAS goals, the Criteo team did not seem to understand how to meet both of these simultaneously. I should not have to choose between one or the other with a good platform.
- Dashboard - The dashboard is confusing and hard to read. It needs to have more customization options. Right now you are limited to the number and type of metrics you can view on the dashboard at one time.
I used Criteo as an additional remarketing ad program. Criteo is an easy ad program to manage yourself.
- Criteo produces retail transactions that you can attribute back to them in your own analytics. This is a huge difference between Criteo and other remarketing vendors.
- Criteo has a great platform for managing their campaigns. You can effectively drill down to see what's working, you can increase volume yourself, you can analyze how volume changes through various changes. The ability to tailor my campaigns is still unusual in remarketing, and makes Criteo the only choice I'm aware of that suits my requirements for remarketing.
- Criteo goes all-out on the creative side to get clicks. If you have very strict feelings about brand and image, you may have to get more involved with managing creative but I was happy to let Criteo feature our merchandise to get clicks.
- Criteo charges on the click. This makes reporting for SEM teams familiar and easy.
- I never felt Criteo account management staff was really partnering with me to make my experience as efficient as possible. I never felt that they really had the expertise to help me. Their platform was so easy and robust that I don't so much need help with that as real analysis.
- The platform didn't really let me analyze placement and remove obvious losing placements.