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Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients …
Starting at $1 per month
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What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's…
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Pricing
Basic
$1
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Criteo?
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers.
The solution enables users to showcase a brand with relevant product offers and creatives. With intelligent product recommendations, ads will automatically feature products most likely to trigger visits, engagement, and purchases. And users can launch, manage, and review campaigns with a few clicks, allowing the commerce-focused AI automatically optimize creatives and campaigns and engage audiences.
Criteo Features
- Supported: Campaign Management
- Supported: Campaign Analytics
- Supported: Conversion Tracking
- Supported: Multi-Campaign
- Supported: AI/Machine Learning
- Supported: Ad Inventory Management
- Supported: Audience Targeting
- Supported: Campaign Management
- Supported: Customer Segmentation
- Supported: Display Ad Management
- Supported: Multi-Channel Marketing
- Supported: Audience Targeting
- Supported: Cross Channel Attribution
- Supported: Dynamic Content
- Supported: Personalization
- Supported: Retargeting Ads
- Supported: Behavioral Targeting
- Supported: Customer Segmentation
- Supported: Recommendations
- Supported: Reporting/Analytics
- Supported: Data Blending
- Supported: Data Discovery
- Supported: Demand Forecasting
- Supported: Audience Targeting
- Supported: Behavioral Targeting
- Supported: Conversion Tracking
- Supported: Geotargeting
- Supported: Mobile Retargeting
- Supported: Personalization
- Supported: Recommendations
- Supported: Social Media Retargeting
- Supported: Campaign Analytics
- Supported: Campaign Management
- Supported: Multi-Channel Marketing
- Supported: Conversion Tracking
- Supported: Customer Segmentation
- Supported: Reporting/Analytics
Criteo Screenshots
Criteo Video
Jumia has benefitted from working with Criteo
Criteo Integrations
- Adobe Audience Manager
- Neustar Identity Data Management Platform (IDMP
- PlatformOne)
- Oracle DMP (Bluekai)
- Salesforce DMP (formerly Krux)
Criteo Competitors
Criteo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
Criteo Downloadables
Frequently Asked Questions
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Criteo are from Mid-sized Companies (51-1,000 employees).
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(114)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Marketing Solutions by Criteo has proven to be a valuable tool for businesses looking to expand their customer base and reach clients through targeted campaigns. Users have found it particularly effective in retargeting users who have already shown interest in their products or visited their websites. This allows for focused efforts and efficient scaling, resulting in increased conversion rates and overall sales. AdOps and Media Solutions teams have praised Marketing Solutions by Criteo for its usefulness in display retargeting campaigns, ensuring that the right consumers are targeted based on their shopping and behavioral habits. The dynamic retargeting feature serves ads to users who have viewed specific products, reminding them of recently seen items and increasing the chances of conversion. With its cost-efficient campaigns and ability to target the right customers across European markets, Criteo has become an important part of the online marketing mix for businesses. It helps drive traffic, increase conversion rates, and save time for e-commerce and marketing departments. While it works well with long-term campaigns, there may be slower response times for short-term campaigns. Overall, Criteo's Marketing Solutions have delivered significant sales volumes and revenue, contributing to brand awareness for retail clients in different regions.
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
Confusing User Interface: Many users have found the user interface of Criteo to be confusing and lacking customization options, making tasks difficult to perform. They have expressed frustration with the limited ability to personalize their experience and navigate through the platform easily.
Unhelpful Support Team: Numerous users have voiced their dissatisfaction with the unhelpfulness of the support team at Criteo. They have cited instances of receiving conflicting advice and a lack of understanding of their specific goals, leading to frustrations in finding effective solutions for their advertising campaigns.
Lack of Transparency in Measurement: Users have criticized the confusing and hard-to-read dashboard provided by Criteo. They suggest that there is a need for more customization options and transparency in measurement, as it is currently challenging to track and analyze performance metrics accurately within the platform.
Attribute Ratings
Reviews
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February 24, 2023
Highly recommended for ecommerce
I used Criteo for Retargeting advertising, utilising audience matching. In terms of formats, I used all available static assets as well as dynamic carrousel with a product feed.<br>The only issue for us was the low matching rates of audiences in the Criteo network.
- Remarketing
- Acquisition for ecommerce
- Audience matching rate
- The platform in general, is not user friendly and you can encounter bugs every now and then.
This program has been a great help to have a greater reach of our commercial projects on the web, Marketing Solutions by Criteo has been a great help to be much more organized and carry out the marketing of each of the clients in an adequate way and increase The increase in sales and commercial relations that we achieve thanks to this medium is remarkable. I like this program because it is another boost for the growth of the company.
- Marketing Solutions by Criteo has a set of tools and skills that give me the opportunity to build the best quality business processes and retargeting options we have achieved so far.
- This program makes it easy for each of the users to have a good harmony and interaction with all their clients, in order to generate new sales.
- I would like this program to have a direct link to my email, this would greatly improve the dynamics of my work and the economic processes that I carry out through this medium.
- This program has a lot of potential, the functions can be much more creative and personalized, unfortunately this software can be a bit basic.
October 12, 2022
Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
I've had experience using Marketing Solutions by Criteo for re-targeting in my previous company, so had the opportunity to utilise again when I moved to my new company. When we first started our audience was still small so we could not re-target but after a while we were able to grow our numbers and retarget. We have worked with both regional scale and local scale account managers, and have run the ad through an ad agency and on our own.
- Re-targeting
- Reach relevant audiences
- I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo
October 10, 2022
Retargeting ads with Marketing Solutions by Criteo
Marketing Solutions by Criteo is one of our main partners for retargeting campaigns being responsible for dynamic retargeting. This type of campaign is important to move users through our conversion funnel, after they visited our website, viewed a product or added an item to the cart and haven't yet purchased by showing users items they have interacted with or similar ones.
- Dynamic retargeting
- More customizable platform
We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.
- It helps us to dynamically retarget users based on their past behaviors
- Create and run display campaigns for lead generation
- I like the summary of ad performance and reporting
- I think if they had a free trial option, we would be able to better evaluate our need before signing up.
- I wish there were more targeting features other than retargeting. Would love to target based on interests.
- Video features are limited. Would love to see new products here.
February 17, 2022
Consistent Retargeting Tool for Sale Conversion
Marketing Solutions by Criteo was a great resource for re-engaging with customers no matter when and where they visited us and whether or not they converted. Our partnership with Criteo and the retargeting solution has allowed us to boost campaign performance and lead conversion. The success of our company and all the employees relies heavily on sales. Criteo has been easy to use with a great customer service team.
- Follows the user throughout whole experience
- User-friendly frontend
- Performance reporting/Dashboards
- Training/Use-case scenarios
- Cost transparency
- Additional targeting/retargeting features
December 20, 2021
Increase your online business with Criteo!
We use Criteo in our digital marketing area. We use Criteo tools to increase lead generation and to convert users into customers. Only the Digital Marketing Area uses Criteo. Criteo's backend is very user-friendly so we don't have any problems managing and to checking our Criteo business.
- Criteo follows the user throughout their online journey
- Criteo improves the brand awareness of our company
- Criteo offers an interesting omnichannel graphic
- Criteo has a very user-friendly frontend
- I'd like Criteo to create webinars to explain new feature launches
- Mobile application for monitoring our business.
- Online tool online for graphics projects.
September 27, 2021
Amazing display advertisements
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. Provides efficient and customized advertising for [every] single user [and] is very easy to use and implement.
- Increase return on investment on advertising
- E-commerce business improvements
- Increase engage on users
- E-commerce
- More ads
- Create campaigns
September 14, 2021
Will improve your conversion ratios
We are using Marketing Solutions by Criteo mainly to improve our e-commerce campaigns by using their shopper graph. We had found that we were able to increase the average ticket value as well as increase the [number] of purchasers when we started working with them. Most performance metrics improved as the conversion rates also increased dramatically.
- Improves conversion metrics
- Easy to use
- Provides almost unlimited supply in all geos
- Reporting needs more granularity and variables
- Not 3rd party verification on tracking and metrics
- Better user trainings
September 12, 2021
Performance marketing at its best
We are using Marketing Solutions by Criteo to expand our customer base and reach our clients through programmatic and direct campaigns. It is mainly being used by the sales and marketing teams, and it helps us to focus our efforts on users that have already visited our website or that are interested in our product. It helps us scale in an effective and efficient way.
- Cookie matching technology
- Good shopper graph
- Good support team
- Not very transparent in terms of measurement, works a bit like a black box
- CPMs are pricey
- Would love to see more detailed reporting on their end
August 06, 2021
Marketing Solutions by Criteo Review
Marketing Solutions by Criteo is used by my organization, mainly by the AdOps and Media Solutions teams. It is an extremely useful tool for display retargeting campaigns to ensure we are hitting the right consumers based on their shopping and behavioral habits for clients who are looking to base their campaigns on CPC (cost-per-click).
- The source of inventory is amazing and endless
- Offers one of the best CPC models at a very low cost
- Very easy to implement with pixels
- The blocking capabilities could be better for sites that clients want to avoid
- The lack of options to create ore visually appealing ads
It is being used by the sales department. Its main objective is to generate conversions by retargeting users that are in the lower section of the marketing funnel.
- Very good conversion rate due to its algorithm
- Excellent support from Criteo managers
- Very rigid space in the banners to include text
- Opportunity in improving the display format to make it more attractive to users
Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
- Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
- Responsive dedicated representative.
- Optimizations goals include CPC, COS, and others.
- The platform is prone to outages, serving ads with pixelated images.
- The platform is not able to ensure that the same product is not included multiple times in the same creative.
- The UI is not as self-serve as we would like.
June 24, 2019
Criteo exceeded our expectations!
Criteo is being used across our entire site. It helped us achieved great placement for our retargeting ads where past agencies had low budget placements at the bottom of sites.
- We prefer them as our partner for retargeting as we are paying per click instead of per impression so only if the customer is interested and engaged do we pay.
- Not only do we do retargeting but we also do a mirroring of the user for customer acquisition as well as targeting our customer list who has not engaged.
- Their easy to use interface and campaign set up is also helpful
- I would like to see more options for customer acquisition
- More detailed reporting based on GA last click
May 22, 2019
Very useful tool
Criteo Dynamic Retargeting is being used to remind customers of their recently seen items. It addresses the problem of customers forgetting about our items. It helps a lot to get recognized and be remembered. As a user, I find the ads to be a bit overbearing, but as a graphic designer, I do know how important that can be.
- It remembers our customers, and what they have seen and seemed to have liked.
- Advertising is important.
- The ads are very recognizable.
- The ads are the blinking kind, which I do not like (personally).
- The ads are not very pretty.
Criteo helps us with retargeting users which showed interest in our products, but didn't place a order. Like most companies in e-commerce you have quite a good amount of users that abandoned the cart without buying and Criteo helps us to bring those people back, which shows good results. We use it in different countries and it's steered by our performance marketing team.
- Retargeting of potential customers
- Easy implementation
- Attribution - Sales figures are overestimated
- A/B-testing feature missing
- Flexibilty - Not too many options to optimize the campaigns
April 25, 2019
Largely happy, only recently performance dropped
Criteo Dynamic Retargeting is used by us to retarget lower-funnel users that leave our website with relevant product offers that they have been viewing.
- Target lower-funnel users off-site
- Provide insights using a dashboard
- Provide more control over the quality of impressions; despite having a very low CPC, recently the # of impressions & clicks has skyrocketed without any additional conversions.
April 22, 2019
Great solution for retargeting campaings!
We use Criteo Dynamic Retargeting to reach users through retargeting campaigns. With Criteo we can reach people effectively with a low marketing budget. It's profitable for us.
- Simple
- Cheap
- Great reach
- Profitable
- We'd like to exclude sites of our campaigns.
- We hope to see which sites our adverts are appearing on.
- We'd like to exclude different types of traffic, for example, mobile devices.
April 17, 2019
Must have tool to re-engage with your users
Criteo is used to re-engage with job-seeking users who looked at jobs but have not yet applied.
- Criteo has a huge network. It therefore makes it easy to re-engage with a high percentage of your users.
- The staff at Criteo is very helpful and persistent when it comes to making your campaigns work.
- The campaigns are easy to manage.
- Lots of different creatives are available.
- No possibility to use daily budgets increases the risk of high losses, especially during the ramp up phase.
- Lack of transparancy: There are no statistics how certain creatives or placements work. Therefore there is not much you can do to improve the success of the campaigns. Either they work or they don't.
- Everything seems to be very retail focused. It sometimes can be difficult to convey that your business works differently and therefore has to be handled differently.
April 15, 2019
Criteo - Stable Retargeting
Criteo is used by the Display Marketing department for most of the Retargeting campaings and most of the products.
- Cheap retargeting.
- Retargeting in a big way. You reach every user/customer.
- All ad formats possible. Dynamic ads.
- Ads are not pretty. Pictures are cut off. Too little change possibilities.
- The self management interface is not that good. Not that many change possibilities.
- You need to have more than 3-5 products, so the ads look better.
April 11, 2019
Huge network and ease of use!
Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.
- Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
- CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
- Easy of use: Criteo does not require a lot of management effort
- With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
- The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
- Dynamic Creatives set by Criteo are not the best looking (but they are effective).
April 11, 2019
My Criteo Review !
I have been using Criteo for many years now (close to 7 years). It's remarkably easy to implement and to manage. We use it to retarget our audience in order to engage customers into the funnel. It's a good tool of acquisition additionally for other campaigns like affiliation or Google Ad Words. Pay attention to your CPC adjustments for the big periods of commerce.
- Retargeting
- Tracking
- Manage campaign
- User Interface
- Last Click attribution
April 11, 2019
Criteo Remarketing an honest review
It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt to your current marketing strategy.
- Scalable
- Easy to implement
- Flexible
- You need to measure incrementality.
- Need to control the budget constantly.
- No flexibility in creatives.
Criteo is used by a few departments and part of my job is to diffuse it throughout the company. It is mainly used for B2C businesses: our e-commerce platforms and some leads on acquisition business. We wanted to retarget new users, or specific audiences through dynamic remarketing products or services. Our main objectives were to increase conversions and improve ROI. Thus, we started to use Criteo as a new remarketing tool next to Google Ads/Facebook Ads.
- The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
- Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
- Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
April 11, 2019
Efficient webmarketing tool !
We have a lot of traffic on our blog. Our goal is to invite those users visiting the blog to discover our product and to place an order. Criteo Dynamic Retargeting was an efficient tool to address those visitors and invite them to do so.
- Attract visitors of the blog to visit product pages
- Encourage visitors to order
- Encourage old clients to order again
- Create specific banners more easily than proposed in the coupon projects (too many created to download)
- Push specific banners depending on the pages viewed by the visitor. For example, if it is a visitor of the blog, do not push the product's banner but a brand banner.
- Chose the type of sites we want to see our banners to be pushed on.