Criteo Commerce Max

Formerly Retail Media by Criteo

Intuitive Data Analysis: Many users have expressed that the dashboards and reporting features of the product are easy to navigate and understand, enabling them to effectively analyze data. They appreciate the intuitive design and user-friendly interface, which allows for quick insights and efficient decision-making.

Customizable Display Templates: Users highly value the ability to create personalized templates for display media. This functionality offers flexibility and allows individuals to tailor their presentations and visuals according to their specific requirements. With customizable layouts, fonts, colors, and graphics, users can create visually appealing content that aligns with their brand identity.

Flexible Targeting Parameters: Reviewers have praised the product's capability to set customizable guardrails for targeting. This feature empowers users by giving them control over establishing boundaries and parameters for their targeting strategies. Whether it's defining demographic filters or setting budget limits, this flexibility ensures precise audience targeting while maximizing campaign effectiveness.

Exportable Insights: Some users have expressed the need for exportable insights at a brand, page, and placement level, indicating that this feature is currently lacking in the service. This suggests that the inability to export insights may limit the usefulness of the data for these users.

Segmentation API Service: According to user feedback, there is a need for a segmentation API service to better manage first-party data. It has been suggested that the current service does not adequately fulfill this requirement. This indicates that some users may find it challenging to effectively utilize their first-party data without this feature.

Limited Non-Custom Implementation Opportunity: Users have mentioned the lack of opportunity for non-custom implementation, which limits their ability to find scalable solutions such as programmatic backfill. This suggests that the service may not be flexible enough to meet the needs of users who require more customizable options beyond what is currently offered.

Users recommend three strategies for using Criteo. Firstly, they suggest double-checking the pacing of budgets frequently to avoid unspent funding at the end of the year. Secondly, it is advised to have a basic understanding of managing campaigns before utilizing Criteo. Additionally, users encourage starting with retargeting and later expanding to other low ROI strategies. Lastly, many users believe that Criteo is one of the best partners in e-commerce and can effectively contribute to the growth of clients' businesses.