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Critical Mention

Critical Mention

Overview

What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

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Recent Reviews

TrustRadius Insights

Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely …
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Fair and good

5 out of 10
October 13, 2021
This is a very good app to increase and track your engagement on social media influencer marketing and brand but I would like if they can …
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Worth the ROI

8 out of 10
July 18, 2018
Incentivized
We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to …
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Pricing

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What is Critical Mention?

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

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  • Setup fee optional

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Critical Mention Demo 2022

YouTube
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Product Details

What is Critical Mention?

Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.

In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.

The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/

Critical Mention Video

Track your earned media coverage with the fastest all-in-one media monitoring service available. Broadcast Media Monitoring Online News Tracking Social Media Monitoring Licensed Content

Critical Mention Competitors

Critical Mention Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

TVEyes, Meltwater, and Cision Communications Cloud are common alternatives for Critical Mention.

The most common users of Critical Mention are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.

Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.

Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.

One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.

Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.

In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.

Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.

Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.

Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.

Attribute Ratings

Reviews

(1-21 of 21)
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Cara Ferguson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
It is not suited for campaign tracking unless you already have the social handles, websites, media etc. of every account that may publicly use the hashtag or company name/mentions you are tracking and add them to the accounts they follow.
October 13, 2021

Fair and good

Michael Muyembe | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Reseller
It keeps on bringing the same thing over and over again where you have no mention when you are trying to join or sign up for an account. Please improve on that, need urgent touch otherwise, people are bored to sign up for an account on your website or app.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Critical Mention offers quick mention or updates on social media, provides/generates reports about our brand on these social sites, and quickly identifies and informs us about the missing opportunities. Again, Critical Mention has excellent monitoring of the client's content like clips and videos, and tracking of the broadcast coverage. Finally, Critical Mention acts as an advanced and digital marketing solution.
Tom McGuire | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Great for quick updates on media mentions, reporting to upper levels how our brand is mentioned, quickly assimilating social media presence and missing opportunities. There are many features we are not particularly well trained on and so we are missing some options due to a lack of understanding of what they entail. Overall, it is useful.
Score 10 out of 10
Vetted Review
Verified User
Once you sign up for the platform you're up and running right away. You have ONE contact that you can reach out to right away for help. Customer service is the best in the business. The true test of a media monitoring company is not how well they do when everything is going well - it's how well they respond when things are not going well. Critical Mention has shined in this scenario - getting issues handled quickly and efficiently.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
Jerry Kambic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Look, Critical Mention is the best on the market for the price and value at this moment and every moment, in the last twelve years. I would give a 100% thumbs up to folks who want a professional software and service to handle their broadcast and online tracking needs. Nothing is perfect but Critical Mention is damn close when it comes to our and our clients' tracking needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Critical Mention is crucial for anyone in public relations monitoring for media coverage. It's absolutely essential for radio and broadcast monitoring, and the web-based article monitoring is a great added bonus. This software is great.
Keith Wald | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Critical Mention for broadcast searches and finding certain clips. It is the best service for broadcast searching and there is not another viable alternative on the market to my knowledge. Critical Mention is less appropriate for online searches and needing impressions. For this my agency typically uses other services like Cision and Alexa, as they are more up to the industry standard for PR.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Account teams that have to report on media monitoring coverage for their clients would benefit from using this service. It's a user-friendly, quick way for account teams to deliver on coverage, whether it's a video the client just asked for five minutes ago or a comprehensive analysis report for each quarter. This service probably wouldn't be as useful for more senior executives on account teams as the bulk of monitoring work is on the entry-level account people.
Lyla Shaibi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I don't think Critical Mention is appropriate for a company that will be searching for a high volume of unique clips. It is great for a few segments a client needs to see but if you're creating a report with hundreds of clips it will be hard to measure the exact value of the clips because there are so many duplicates and it is hard to delete clips from the report.
July 25, 2014

Critical Mention

Allison Lehman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you are planning to use Critical Mention to monitor specifically limited search criteria, you will find it to be instrumental in managing work flow in such a fast-paced business. Large scale projects that require sorting and analyzing thousands of results might require additional work with the help of their support team, manually or through other applications and platforms.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Critical Mention is extremely valuable for capturing media pitches to news stations. Often times, these stations do not put most of their stories online; making them inaccessible to the client. Also, as most clients expect an end report that compiles all media hits at the completion of a project, Critical Mention is a great tool that captures everything and allows you to save it all in one place.
Jessica Washington | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I'd recommend Critical Mention if your company or organization is frequently in the news.

Although our foundation is not in the news every day, because we advocate for and market the Youth ChalleNGe Program, we need to know when every single program is being covered - it helps us track our progress.
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