Overview
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Push for "Try before you buy" with this one
Fair and good
Efficient Channel for Social Coverage and Mentions.
Critical Mention delivers accurate and impressive tracking for Broadcast TV
Critical Mention Delivers
Good option for quick results
Critical Mention is expensive but gets the job done
The quickest, easiest and most intuitive platform for Media Monitoring
Critical Mention is the Solution You're Looking For!
Critical Mention Is Critical to Our Company
Worth the ROI
Critical Mention is critical for media monitoring
PMK*BNC Critical Mention Analysis
Critical Mention Review
Not your mother's DVR
Pricing
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Critical Mention Demo 2022
Product Details
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- Competitors
- Tech Details
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What is Critical Mention?
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
Critical Mention Video
Critical Mention Competitors
Critical Mention Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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(30)Community Insights
- Business Problems Solved
- Recommendations
Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.
Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.
Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.
One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.
Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.
In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.
Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.
Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.
Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.
Attribute Ratings
Reviews
(1-21 of 21)Push for "Try before you buy" with this one
- It cost us time and money I'll never get back unfortunately.
Fair and good
- It makes you visible on google search
Efficient Channel for Social Coverage and Mentions.
- Accurate analytical reporting, giving us direct update on customers insight.
- Cost friendly, as it acts as a survey app, marketing solution, and communication platform.
- Saves on time, as little is done for a coverage or mention.
- It allows us to accurately and impressively track and report broadcast TV hits for clients -- showing the value of the work we're doing.
Critical Mention Delivers
- Critical Mention has given us a good snapshot of the reach of our PR efforts. Sometimes you don't know where your releases end up appearing.
- The product also gives us a good sense of the monetary value of the earned media. While it is just an estimate, it is pretty close to being accurate.
Good option for quick results
- Gives a snapshot of our results/feedback
- Can be time consuming
Critical Mention is expensive but gets the job done
- Allows me to quantitatively document our media outreach efforts.
- Positive. The ability to pull media coverage, edit and share it within minutes of the broadcast is invaluable.
- Critical Mention has made media monitoring easy and saved our marketing department so much time.
- Critical Mention makes it easy to keep a pulse on our reputation and quickly respond to any concerns.
- Critical Mention makes it simple to pull real, hard numbers and easily show the value of our earned media.
Critical Mention Is Critical to Our Company
- Well, only positive in that our customers know we include this type of professional tracking for them which means they stay loyal.
- The negative is the price and plan structure. It would be good for critical mention to offer a plan at a price for the limited amount of searches a small business may need annually which would expand their business.
- We also worry that since cable viewership is heading in a downward direction, our the results we are getting really accurate as more and more people are streaming and using over the air broadcast signals. I believe all major tracking companies may have to develop a solution that includes cable, streaming and over the air solutions. Also, the radio searches need to be expanded by Critical Mention.
- Too few radio stations are offered by the limitations of how they collect their broadcast radio information. It would be goo to develop expanded radio tracking.
Worth the ROI
- Monthly reports are more accurate and include stronger data
- Provides more direct proof of ROI by making segments viewable to clients
Critical Mention is critical for media monitoring
- Ability to monitor for media coverage in a timely manner
- Sourcing accurate, relevant clips
PMK*BNC Critical Mention Analysis
- Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
- One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
- Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Critical Mention Review
- Positive: our clients continue to ask for analyses of media coverage at every annual pitch meeting we have.
Not your mother's DVR
- Having the digital component automatically when requesting physical tapes (not sure if this is still done).
- Better search options.
Easy to use, but a few changes would make it amazing
- Customer service quality has increased with this product because we are able to deliver clips in real-time and get them to the client as fast as possible.
- Unfortunately, our impressions are not always accurate when we have a high volume of coverage due to repeated clips or the inability to delete duplicates. This becomes a problem with our client relationship because we want to give them the most accurate numbers possible in order for them to measure the success of their campaigns.
Critical Mention
- The ability share results and information both internally and with clients makes Critical Mention a fantastic collaborative tool that keeps clients coming back with the guarantee of comprehensive reporting and an abundance of detailed information.
- Real-time digitizing of key distinguishable factors makes this a comprehensive database of valuable influencer information as well as a monitoring system.
- They provide extensive schema allowing users to customize information and report results, in the manner most appropriate for specific clients and projects.
- The self-service functionality of Critical Mention combined with their dedicated support team provide essential tools to maximize employee efficiency.
- Positive Impact: Faster communication to our clients
- Positive Impact: Better overall service to our client's needs
Critical Mention Review
- Critical Mention needs to provide better training sessions for individuals as well as companies. The platform had changed multiple times and became difficult to navigate.
- At the time, Critical Mention was crucial to supporting my client project and helped produce positive outcomes.
Critical Mention Review
- Ability to pitch more stories to a wider range of outlets
- Have the ability to plan out stories far in advance
Critical Mention - great product!
- Not sure - I did not purchase this product.