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Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely …
Overview
What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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What is Critical Mention?
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
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Critical Mention Demo 2022
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What is Critical Mention?
Critical Mention allows users to search global TV, Radio, Social Media & Online News, watch video, edit and internally share coverage, receive real-time email alerts, build reports, and analyze coverage through word clouds and graphs.
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
In contrast to traditional broadcast monitoring services, Critical Mention employs technology to monitor broadcast television in real-time. Using Critical Mention's search platform, customers can view their broadcast clips and transcripts within seconds of airing.
The Critical Mention search platform deploys technology that continuously digitizes transcripts and live broadcast footage, in real-time, and indexes and stores each in the Critical Mention media database. Users are able to perform keyword searches against the database (a company name, product, person, topic, etc.) and have their results of their keyword mention instantly displayed within the platform. Users can then watch the video, read the transcript, forward the clip on to colleagues, order the clip to an archive, or a host of other tasks designed for users to effectively communicate and share their broadcast mentions. Learn more at https://www.criticalmention.com/
Critical Mention Video
Track your earned media coverage with the fastest all-in-one media monitoring service available.
Broadcast Media Monitoring
Online News Tracking
Social Media Monitoring
Licensed Content
Critical Mention Competitors
Critical Mention Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
The most common users of Critical Mention are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Critical Mention is a versatile platform that offers a wide range of use cases for its users. Organizations and individuals heavily rely on Critical Mention to monitor their brand's media mentions across various platforms, including TV, radio, print, and social media. This allows them to stay informed about their brand's reputation and track the impact of their marketing efforts. Users can also review competitors and other schools to see their mentions in the news, enabling them to gather insights and benchmark their performance.
Teams within organizations find great value in Critical Mention as it enables them to provide relevant television and radio clips to clients. They can easily measure coverage volume on specific topics, helping them gauge their media presence and track the success of their campaigns. By creating alerts based on keywords, users can save time and avoid the need for daily searches.
Critical Mention goes beyond monitoring by offering features for managing and analyzing specific interviews conducted on TV, radio, and online media outlets worldwide. Users can easily edit videos, assign tags and metadata, and analyze coverage through features like word clouds and graphs. The platform provides essential information such as audience numbers, air dates and times, and ad values, offering comprehensive insights into media coverage.
One of the standout features of Critical Mention is its ability to locate broadcast coverage that users wouldn't be able to view on their own. It captures segments from multiple outlets, saving users the effort of individually searching for coverage across different channels. This makes it an invaluable tool for organizations seeking to compile a comprehensive picture of their media mentions.
Furthermore, Critical Mention serves as a centralized location for all news clips, allowing users to store and edit clips to present to executives as a reflection of their media relations efforts. The platform facilitates the process of tracking and documenting media coverage for organizations and foundations. It is particularly useful for marketing departments looking to monitor media coverage, reputation, and compile reports for boards and leadership teams.
In addition to traditional media monitoring, Critical Mention also excels in monitoring social media presence across multiple platforms. This ensures that users have thorough coverage of mentions and can track their brand's visibility in the digital landscape. The platform is crucial for media monitoring, search, editing, and compiling functions in public relations.
Research departments find great value in Critical Mention as it allows them to capture and analyze interviews and television segments. The platform's features provide a user-friendly experience, making it easy to navigate and effectively utilize its capabilities. Reviewers have praised this software for streamlining order management processes and improving efficiency in fulfilling customer orders.
Overall, Critical Mention serves as a comprehensive solution for media monitoring, analysis, and management across various channels. It caters to the needs of organizations ranging from marketing departments monitoring media coverage to research teams analyzing interviews and television segments. With its user-friendly interface and powerful features, it has garnered positive feedback from users, reviewers, and customers alike.
Users recommend using Critical Mention for media monitoring and reporting needs. They suggest experimenting with the software to assess its suitability for specific requirements. Customers appreciate the excellent customer service provided by Critical Mention. Users advise undergoing training to fully utilize all the tools in Critical Mention. They find it valuable for media monitoring and consider it the top tool in terms of responsiveness and pricing flexibility. Users highly recommend taking advantage of the support offered by Critical Mention, finding it extremely beneficial for media monitoring. They suggest considering it as a strong and cost-effective option.
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Reviews
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August 12, 2022
Push for "Try before you buy" with this one
Score 1 out of 10
Vetted Review
Verified User
We original purchased Critical Mention for client campaigns that incorporated traditional and social media. We wanted to beef up our media lists without having a coordinator do the research manually and produce accurate media reports that would put a $ value for those clients that request it. For social we wanted to track a hashtag for a campaign we were putting into market. We did a demo with a sales manager and they reassured us that it would do all that. They don't allow you a trial period - we purchased it based on the assurances of the sales team.
October 13, 2021
Fair and good
This is a very good app to increase and track your engagement on social media influencer marketing and brand but I would like if they can add free pricing. However, it is one of the best apps ever.
August 03, 2021
Efficient Channel for Social Coverage and Mentions.
Critical Mention is the program we significantly use to monitor our brand's presence in various social sites, and the way we are fairing. This tool is our marketing guide, but we also use it to obtain the reports from most of the interactive sites and platforms including televisions. Critical Mention ensures we do not spend a lot of time, as it offers coverage to us, with minimal engagement or work on our end.
We use it to monitor earned media hits on broadcast Television, both national and local. Having used other broadcast tracking services, Critical Mention is both the most user-friendly and most effective service at monitoring and tracking ad equivalency & viewership. Our entire agency depends on it to track media broadcast hits. It's also super easy to go to / track specific dates & times when clients are on various shows.
July 19, 2021
Critical Mention Delivers
We use Critical Mention to monitor the media mentions of our university across TV, radio, print, and social media. It is vital that we keep track of our mentions and react to any negative items. I get alerts sent to me three times each day, and also have an immediate alert set up when our university president is managed. I can also set up to review other schools to see what they are being mentioned for in the news.
July 16, 2021
Good option for quick results
Critical Mention is used to monitor our social media presence across multiple platforms. It is used primarily in marketing, but other areas also request reports as needed. It saves us time and provides more thorough coverage of our mentions with less work on our part. It is user and budget friendly, so it meets our needs.
July 14, 2021
Critical Mention is expensive but gets the job done
We use Critical Mention to monitor our media mentions and use their reporting tool to deliver media reports to our board and leadership team.
Score 10 out of 10
Vetted Review
Verified User
We use Critical Mention to stay on top of Media Coverage for our clients.
Our marketing department uses Critical Mention for media monitoring. It helps us to keep a pulse on our reputation and any mentions in the news. We also use it to compile reports for our Board of Governors to show our earned media. It allows us to search and track and then download video clips to share with other staff or our Board.
July 29, 2018
Critical Mention Is Critical to Our Company
We use Critical Mention for a variety of companies we work with to answer the question, how far is their message traveling and to where. I worked previously for a very large state government and we used it across the entire organization which included 26 departments and thousands of employees. Now I use it for my own company and our partners and it works well for both applications.
July 18, 2018
Worth the ROI
We use Critical Mention to pull broadcast media coverage for our clients. It provides reporting metrics as well as an opportunity to playback TV and radio interviews, which we cannot get elsewhere. The tool has added great value to our monthly reporting, better showing the reach of our work.
June 27, 2018
Critical Mention is critical for media monitoring
Critical Mention is used on a near daily basis for media monitoring. Critical Mention's monitoring, search, editing, and compiling functions are crucial to anyone in public relations. I am very pleased by the service and have used it in multiple different roles and different companies throughout my career. Definitely recommend to anyone in public relations.
April 25, 2018
PMK*BNC Critical Mention Analysis
At our agency Critical Mention is used specifically for locating broadcast coverage that we normally wouldn't be able to view on our own. This includes broadcast from multiple local and national outlets so that we can share with our clients those segments that may concern them. The Critical Mention service is used across our entire agency as a way to find clips.
July 27, 2016
Critical Mention Review
We specifically use Critical Mention for our account team. 3-4 people on the team work for one account that uses the service. I am the sole user of the service and use it to monitor client and competitor news on a quarterly basis. It helps our account address the sentiment and quality of mentions to our client on a month-over-month basis and we are able to notice trends or better identify reasoning for negative news coverage with the support of this service.
January 20, 2016
Not your mother's DVR
While working with a major network, we used Critical Mention to pull clips of client interviews and features on national morning shows, talk shows, and special news programs. It allows us to store and edit clips to our liking to present to our executives as a reflection of our media relations efforts. The thing I loved about it the most was that you can create alerts based on keywords so avoid performing a search each day.
December 18, 2014
Easy to use, but a few changes would make it amazing
There are a few teams that use Critical Mention across the whole organization. My team in particular uses the platform to provide relevant television and radio clips to our client and to measure the amount of this type of coverage on any given topic. The client will often have certain initiatives and issues it needs to monitor, measure the volume of, and be able to get a feel for the media's sentiment surrounding the initiative/issue.
July 25, 2014
Critical Mention
I use Critical Mention to on both small and large scale projects to monitor, manage and analyze airings of specific interviews conducted both live and to tape as well as for general coverage of specific topics on tv, radio and online media outlets all over the world. This unique platform provides users with essential information, including audience numbers, air dates and times, ad values etc. Critical Mention also allows users to edit video, assign tags and metadata and analyze coverage through features like word clouds and graphs. These features and more have made Critical Mention an invaluable asset when it comes to managing workflow as well as creating and customizing reports to optimally communicate key performance indicators to various clients across all industries.
Critical Mention is solely used by our research department. It's primarily used to capture interviews and television segments for analysis and archival purposes. Our clients find it particularly useful.
July 18, 2014
Critical Mention Review
Critical Mention was a tool that I had used at my previous job where I coordinated a lot of media spots for TV. Most times the TV stations would run the segment or various versions of the segment during the morning, afternoon and evening news programming. Critical Mention allowed my team and I to capture every piece of footage that was not posted to the internet and then allowed us to purchase all of the segments for our client to keep on file. This tool was available for my entire company to use, but my team of about 4-5 people used it the most.
July 11, 2014
Critical Mention Review
Critical Mention is a great platform to obtain media lists and coverage pertaining to your client. It is also a great tool to get impressions and UVM numbers.
July 02, 2014
Critical Mention - great product!
One of my jobs is to keep track of and document coverage of all coverage (broadcast, online, print, social media) released about the National Guard Youth Foundation and any of the 35 National Guard Youth ChalleNGe programs across the country. Before we decided to purchase Critical Mention, I would rely on Google Alerts and manually create a news clip for each time a program or the Foundation was covered. This was tedious and too time-consuming. Critical Mention has truly facilitated the process for me - I am able to easily create reports, and all of the stores are in one place. Not only does Critical mention save time - it gives us space online to save our news coverage so we're not loading up our shared drive with news clips.