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DQM is specifically designed for
multi-site, enterprise environments and works to automate key governance
processes - ensuring the consistent application of
content quality and regulatory compliance standards across your
global digital touchpoints.
The platform comes with compliance monitoring capabilities, and covers everything from SEO, user experience (UX), mobile web, and accessibility requirements. It is also customizable enabling precision monitoring of your company's unique brand and business rules and content localization requirements.
Designed to work with any CMS, the vendor says that Crownpeak's platform makes quality assurance seamless. It integrates directly with existing publication workflow, enabling digital marketers and content professionals to test and optimize their work in both pre- and post-publication environments.
It does overlap with some of the other custom tools we already use in areas such as SEO quality and effectiveness. The advantage it gives however, is bringing all the factors listed above into a single tool and dashboard, making the process of highlighting, reporting and addressing all the website factors that affect customer experience and business effectiveness into a single space.
DQM is also useful for isolating single business and Customer Experience (CX) issues for our clients using the 'custom checkpoint' tools. For example, our most recent custom usage has been in the management of diversity and inclusion language and terminology across a global web estate, to ensure consistency of language and approach across an ecosystem of websites managed by distributed teams.
Well suited for addressing issues from high to low priority.