Curata: A Great All-Encompassing Content Curation Solution
Rating: 10 out of 10
March 28, 2014
AD
Vetted Review
Verified User
1 year of experience
We are using Curata to curate content relevant to our target audience to supplement our original content production. We are using this content to feed our blog page (which we're transferring to our Curata microsite which is hosted for free with our subscription) where we post third party news and original content, our weekly and monthly newsletters, and our social channels. We're a very lean marketing and sales team and Curata streamlines the process of finding and sharing content for us across multiple channels.
- Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
- The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
- I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
- Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Cons
- The analytics provided with Curata are not great, the metrics provided are very basic. You can set up a Google Analytics account for the microsite (which solves that issue), but reporting in terms of email and social could definitely improve.
- Social sharing of curated content could be improved. I'd love to see the ability to customize Linkedin posts, as well as share to Google+ among other things. Social is not a strong point for Curata, but that was conveyed to me by our sales representative from the beginning.
- The efficiency of our marketing team has definitely improved. We are able to feed our content channels much better and more productively than we were before.
- The value we are able to offer our audience through our content channels like our newsletters and blog has greatly increased. We are able to provide better content in a nicer format and our subscribers have become more engaged as a result.
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision.