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Curata

Curata

Overview

What is Curata?

Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and…

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Recent Reviews

TrustRadius Insights

Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending …
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Pricing

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Curata Software

$699

Cloud
per Instance (no seat limits)

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Forza horizon2 demo nebunie curata!

YouTube
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Product Details

What is Curata?

Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:

  • Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content.
  • Streamline content production: An easy to use editorial calendar to keep your team on the same page and incorporate data-driven insights into your strategy.
  • Integrate easily with existing processes and applications: <20 minutes to integrate with Google Analytics, marketing automation (e.g., Marketo, Eloqua, Pardot) and SF.com

Curata's content curation software (Curata CCS) enables marketers to find, organize, publish and promote content in <19 minutes a day to feed the content marketing beast. According to the vendor, this solution enables users to:

  • Discover the best content with a self-learning search engine and relevancy indicator.
  • Easily organize and contextualize content.
  • Publish and promote content anytime and anywhere (integration with most marketing automation, CMS and social media)

Curata Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Embedded CTAs
  • Supported: Content distribution
  • Supported: Content promotion
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Competitive analytics
  • Supported: Page-level engagement analytics

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Curata Video

Introduction to Curata: Explainer Video

Curata Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAll countries
Supported LanguagesAll languages
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending articles specific to their industry. Users have praised the tool for improving brand trustworthiness and enabling better participation in industry conversations. Additionally, Curata has been instrumental in generating more blog content by adding posts that link to curated articles. It has also found great success as a tool for curating immigration news and resources, providing a reputable resource for communities looking to stay informed. Small marketing teams have found Curata particularly helpful in finding relevant content that meets their needs and is tailored to their audience. Furthermore, Curata has played a vital role in establishing thought leadership and expertise for clients, by helping them create a digital footprint that showcases their body of work. The integration with Wordpress also enables more effective communication by identifying pertinent content for sharing and market intelligence. Moreover, Curata has proven to be invaluable in finding new and relevant sources of content that resonate with the target audience, as well as aiding in research for new blog posts and ebooks. Communication issues around content have been solved by using Curata as it serves as a central point of contact for marketing organizations. Additionally, Curata has helped companies stay informed about industry trends and track their progress compared to competitors. This is further enhanced through its timeline feature, which improves organization, efficiency, and understanding of content performance. Its utility extends beyond marketing teams, as it has been successfully used to provide members with the latest corporate governance news and education. Lastly, Curata's potential to source content for healthcare-focused emails has garnered praise from users who appreciate the ease with which emails can be sent out directly through the platform.

Users have provided several recommendations based on their experiences with Curata. The most common ones include:

  1. Prepare channels beforehand: Users suggest having the channels set up before using the software. This allows for smoother and more efficient content curation.

  2. Train the software for desired topics: Users recommend investing time to train Curata for specific topics of interest. This helps the software better understand and curate relevant content.

  3. Compare with other curation software: Users advise comparing Curata with other curation software options in the market. This can help determine if Curata meets specific needs and requirements.

Overall, users find Curata to be a valuable tool for content curation, praising its user interface, support, and time-saving capabilities. They also recommend onboarding early adopters, checking references, verifying API integrations, and meeting with customer success managers regularly for a successful experience with Curata.

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