Name: Custimy
Price: 249 USD
Author: Custimy

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Attendance Tracking

Online Proctoring Software

Education

Association Management

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Generation

File Sync

Enterprise

Accounting

CTRM

Cryptocurrency Mining

Financial Research

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Compliance

HR Management

Payroll

Recruitment Agency

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Cloud Data Warehouse

Cloud Storage

Container Management

DevOps

Fraud Detection

Hadoop-Related

IT Alert Management

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Network Access Control (NAC)

Network Performance Monitoring

Phishing Detection and Response

Relational Database Management Systems

Requirements Management

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Loyalty Program

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Email Signature

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Automotive

Geographic Information

Hotel Management

Insurance Claims Management

Law Practice Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Telemedicine

Vertical-Specific

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Custimy is a Customer Data Platform (CDP) offered by the vendor, Custimy. According to the vendor, the main purpose of Custimy is to help e-commerce businesses collect, analyze, and act on customer data to optimize their marketing campaigns and drive profitability. The product is designed to cater to businesses of various sizes, from small to large, and is utilized by professionals in roles such as E-commerce Managers, Digital Marketers, Data Analysts, Marketing Agencies, and Retailers.

## Key Features

**Experiments**: According to the vendor, Custimy's experimentation tool allows businesses to test and optimize different aspects of their operations. The tool goes beyond websites and ads, providing insights to optimize the business for lower costs and increased revenue. With Custimy, users can easily create test audiences and track the impact of experiments on key performance indicators (KPIs) for each audience.

**Predictions**: The vendor claims that Custimy's predictive AI capabilities enable businesses to acquire and retain high-value customers. By leveraging AI, users can predict customer behavior and reach out to them at the optimal time to boost revenue and reduce churn. The product also offers automated aggregation of customer data and the creation of audiences optimized for profit.

**Integrations**: Custimy offers seamless integration with various e-commerce stacks, as stated by the vendor. Users can integrate the platform with industry-leading tools such as ActiveCampaign, Klaviyo, WooCommerce, Facebook Ads, and Google Analytics. The vendor emphasizes that businesses can start utilizing the power of Custimy's data immediately without the need for developer involvement.

**Experiments: Cohorts**: According to the vendor, Custimy's AI-powered cohorts allow businesses to analyze the lifetime value (LTV) trends of customer groups. Users can track customer LTV from their initial purchase and identify patterns and trends in their behavior. The AI capabilities of Custimy also provide future revenue and LTV projections for budget planning, as well as identification of high-value customer segments for targeted marketing campaigns.

**Predictions: AI-Audiences**: The vendor suggests that Custimy's AI-audiences and product segments optimized for profitability can drive more conversions through better targeting. Users can target highly-profitable customer segments with their preferred products using predictive AI. Additionally, Custimy enables the creation of powerful lookalike audiences to acquire more loyal customers and improve email marketing by automatically converting interested customers and engaging churning customers.

**Predictions: Activation**: As per the vendor, Custimy allows users to keep their audiences updated and relevant across multiple channels and countries from a single platform. By always using up-to-date audience data, businesses can maximize the output from their marketing efforts. The platform offers dynamic audience synchronization and one-click activation of data, making it easy to send accurate first-party data directly into marketing channels.

**Integrations: Marketing**: According to the vendor, Custimy can be integrated with popular marketing tools such as ActiveCampaign, Klaviyo, Mailchimp, and Drip. This integration enhances email flows and enables the creation of personalized and automated experiences using AI metrics. Additionally, Custimy offers integrations with platforms like Instagram Ads, Snapchat Ads, YouTube Ads, and TikTok Ads to boost brand visibility and drive more engagements.

**Integrations: E-commerce**: The vendor states that Custimy can be seamlessly integrated with popular e-commerce platforms like DanDomain, WooCommerce, Magento, and Shopify. This integration enhances e-commerce performance by providing better and more precise data insights. Custimy also offers integrations with platforms like Facebook Ads, Google Ads, and Microsoft Dynamics 365 to supercharge targeting and drive more conversions.

**Integrations: Analytics**: According to the vendor, Custimy can be integrated with analytics tools such as Google Analytics to consolidate website metrics for better data analysis. This integration provides businesses with access to accurate and comprehensive data, enabling improved decision-making. Users can measure the impact of their marketing campaigns and track customer behavior across different channels.

Basic

Meiro CDP

Lytics is a customer data platform (CDP) from the company of the same name in Portland.

Starter

Professional

Lytics

Custimy

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Custimy

Overview

What is Custimy?