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Cvent Lead Scoring

Cvent Lead Scoring

Overview

What is Cvent Lead Scoring?

Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates…

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Recent Reviews

Easy, Functional, Reliable

9 out of 10
March 19, 2021
I work primarily with groups 50 rooms on peak and under, so the quantity of these leads is far greater than larger sized groups. Because …
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Reviewer Pros & Cons

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Pricing

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What is Cvent Lead Scoring?

Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cvent Lead Scoring?

Cvent Lead Scoring solution is designed to help hoteliers drive more group revenue through smart automation and competitive insights. Currently, it offers enhanced automation functionality to help streamline the process of responding to requests for proposals (RFPs). Proposal Assistant eliminates much of the manual work needed to respond to an RFP, saving hotel sales teams valuable time and allowing them to direct their efforts towards closing more deals.

Lead Scoring is a part of the Cvent Hospitality Cloud, which provides a full spectrum of cloud-based solutions across the hotel and venue group sales lifecycle. The Hospitality Cloud consists of marketing solutions and SaaS software enabling hotels, CVBs and other event venue owners to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.

Cvent Lead Scoring Screenshots

Screenshot of Prioritize your CSN LeadsScreenshot of Score Breakdown

Cvent Lead Scoring Competitors

Cvent Lead Scoring Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(11)

Attribute Ratings

Reviews

(1-4 of 4)
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Sophie Gibb | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Cvent Lead Scoring helps marketeers prove their ROI when it comes to events: it is easy to use and is very efficient; especially for the sales teams as it allows them to dedicate time and focus to actual selling.

Helps prioritise leads and score them according to their engagement - very helpful tool across multiple industries.
  • Ease of use
  • Engagement scores
  • True marketing qualified leads
  • Even more engagement detail
  • Has some manual work still to do
  • Doesn’t dynamically adjust with customers
Very appropriate for virtual events. It helps put focus on high-value clients. It is very easy to use and has a good interface.

it is very valuable for managing and responding to RFPs which is extremely valuable. It helps teams collaborate and prioritise in a more efficient way so it is highly appropriate in the RFP process.
  • Engagement scoring
  • How easy it is to use
  • Cvent academy and knowledge base to help with questions
  • Improved relationship between sales and marketing
  • Easier justification for more events
  • Helps time management
I have not used any other providers so it is hard for me to make a comparison: however it is helpful for prioritizing and helping time management. All in all, it is a very good tool that can be rolled out across multiple stakeholders across the business.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Lead scoring is an automated marketing tool used by sales and marketing teams to determine qualified leads. Scores are attached to each lead based on their interest level in products or services. Lead scoring models differ from company to company. We assign points through lead-scoring best practices. What are the criteria used for lead-scoring clients? We use various actions to contribute to a lead's score, including the number of pages visited and searches performed on your site, whether or not prospects downloaded any resources from your site, and if they got to your site via an email click-through. These and other factors make up a lead scoring model.
  • Leverage real data and analytics to inform your strategy.
  • Consider setting up more than one lead scoring model.
  • Focus on high-value website actions and engagements.
  • Don't assign points for every email open.
  • Use negative attributes/scoring to avoid inflated scores.
  • \New channels, mediums and metrics influencing the customer journey are introduced every day.
  • Committing to a lead scoring model that doesn't dynamically adjust as your customers do, will produce inaccuracies.
  • Without manually adjusting on a regular basis, miscalculations won't be addressed in a timely manner.
Downloaded an ebook and left their data. Searched within the website. Watched a webinar. Opened an email. Visited the prices page on the website. Calculate the Conversion Rate for All Leads. You'll want to use the conversion rate as your baseline for the lead scoring calculation. Build Attributes from High-Quality Converted Customers. Calculate the Scoring for Each Attribute. Compare Values and Assign Points.
  • Trying to Cope with a Challenge. The best leads have a specific problem that they're trying to solve.
  • Shows Genuine Interest.
  • Responds with a Sense of Urgency.
  • Looks Like Your Existing Customers.
  • Has Authority or Access to It.
  • Summary Lead. A summary lead is the most common and traditional lead in journalism.
  • Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
  • Delayed Identification Lead.
  • Creative Lead.
  • Short Sentence Lead.
  • Analogy Lead.
However, with more planners moving online and filling sales inboxes with countless RFPs, sales managers have less time to do what they love and must spend more time prioritizing leads to ensure that they're booking the right group business. Let us put the "fun" back in your funnel with Response Automation, a tool that automatically scores your leads and allows you to concentrate on actually selling!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Cvent Lead Scoring enables you to filter leads that match your criteria. It also helps you calculate a score for each lead, based on factors like the number of people in the group, the group's travel dates, and the group's meeting budget.
  • Data filters.
  • Easy to use.
  • Good interface.
  • Price is too high.
The Cvent Lead Scoring solution is great for filtering data. It helps me and my team prioritize leads and leads that are important to me. The lead scoring solution is a part of the Cvent hospitality cloud and has helped me save a lot of time.
  • Knowing which leads to work on first is huge.
  • View all the group business leads in your sales funnel.
  • Improve the sales process.
  • Filters leads.
November 23, 2021

I love data filtering!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
CVENT Lead Scoring takes the leg work out of prioritizing RFPs. I love that you can filter all your leads by so many different metrics. The highest amount of sleeping rooms, or revenue, etc. I really like their slogan of putting the "fun" back into the funnel, I posted it in our office!
  • Data Filtering!
  • Prioritize leads that are important to me.
  • Saves me time!
  • I think it would be cool if we could customize our color scheme.
For me, I'm in a college town so when we have a tournament we get flooded with RFPs from schools for the same dates. Lead Scoring allows me to see which of the leads is better suited for our needs over those dates. For example, a school that only wants to stay for one night because they are only an hour away is less desirable than a school that has to fly in and needs to stay for 4 nights!
  • Data filtering.
  • Gives me the opportunity to bid on the best leads for our needs.
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