DataFox (discontinued)

Great for account research when prospecting and mapping out territories, like that I can run reports based on different criteria (competitor technology, HQ location, employee count of company, etc.) However it doesn't find contacts at those accounts particularly well, need to leverage other technologies to be able to build out targeted accounts to prospect into.

DataFox has helped with the divide between our commercial and field teams by giving us accurate insight into the annual revenue of a company, parent companies, and employee number. Also gives us insight into the partner products they are already using!

It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.

DataFox is good for prospecting big companies in North America and developed regions. It does not work very well with other markets, such as Latam. It has barely any information on medium and small companies. It would be a great tool if it would automate learning from other markets and company sizes.

If you are prospecting a company and want to understand the technology the other company is using, then it is a very handy application. It helps to target the right users or accounts.

I would definitely recommend DataFox to any sales team that wants their prospecting to be improved. If a company has trouble finding companies that fit their customer segments, then DataFox can probably solve that issue. I took 2 points off and gave an 8/10 because of the inaccuracy that is sometimes encountered in the lists generated and in the employee count.

DataFox has excellent coverage of companies across all industries. Hence can be effectively used to expand the addressable market. They have a wide variety of data points so you can really filter down into the type of companies you would want to go after. Signal data is a very useful feature of DataFox. It enables our organization to target a company at the right moment with effective messaging. The kind of information provided is very useful for CSM's during the EBR process and could really be used to drive penetration. Account Scoring is an excellent feature which is used to score a company based on your definition of an ICP using data points. This is used to prioritize accounts for allocation as well as targeting by sales.

Dynamic vs. Static lists are a pain to pivot between and the ability to gather contact data is only possible through the static list function. In scenarios where you require multiple or varying scoring models, Datafox may be the best fit. If you're tackling a specific TAM and need additional layers of geo, firmo, and technographic info--Datafox really does shine.

It's a really great tool and just about anyone who has worked in market research for a considerable amount of time would agree with that. It immediately provides foundational background information on a company with insights that enable users to see beyond just the company to the broader landscape that it is a part of. Best Scenario - Large companies with large budgets that need to know what companies can add value/hurt them now. Worst Scenario - Smaller companies using it as a reference tool with essentially no use case aside quick hits on individual companies.