What are Oracle DaaS's top competitors?

Comscore Ad Metrix , AdClarity , and Node.io (discontinued) are common alternatives for Oracle DaaS.

Who uses Oracle DaaS?

The most common users of Oracle DaaS are from Mid-sized Companies (51-1,000 employees).

Oracle DaaS Reviews & Ratings 2025

Overview

What is Oracle DaaS?

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Learn from top reviewers

Oracle Daas Review

Rating: 6 out of 10

July 26, 2022

IncentivizedVetted ReviewVerified User

While we use Oracle Daas to collect the third-party data to use with our sales team that will help us to sell smarter in the way of growth. It also allows us to create and man...

Verified user

Engineer

2 years of experience

Love Oracle DaaS

Rating: 8 out of 10

February 9, 2017

IncentivizedVetted ReviewVerified User

We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.

Corey Buller

Strategist - Marketing

Senior Media Strategist - Digital Planning/Client Services

Harmelin Media

1 year of experience

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Pricing

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Oracle DaaS

N/A

Unavailable

What is Oracle DaaS?

Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Competitors
Tech Details

What is Oracle DaaS?

Oracle aims to drive sales and marketing with new and enriched data. Oracle Data as a Service (DaaS) aims to help users reach customers with complete and trusted company and contact data. They state that with a consistent, enriched set of core data sales and marketing teams can engage more effectively with prospects and customers.

Oracle DaaS Competitors

Oracle DaaS Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

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Reviews From Top Reviewers

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Love Oracle DaaS

Rating: 8 out of 10

Incentivized

February 09, 2017

CB

Corey Buller

Senior Media Strategist - Digital Planning/Client Services

Harmelin Media (Marketing and Advertising, 201-500 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

We use Oracle DaaS segments in our advertising campaigns through our internal programmatic trading desk. The agency uses Oracle segments on a campaign by campaign basis.

Pros

Customer Service
Transparency
Connect ability

Cons

1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.

Likelihood to Recommend

Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers.

Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.