Datorama Reviews

13 Ratings
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Score 8.2 out of 100

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Reviews (1-5 of 5)

Anonymous | TrustRadius Reviewer
November 14, 2018

Datorama, Friend or Foe?

Score 7 out of 10
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Likelihood to Recommend

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
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Nicholas J. Salvatore | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

It's definitely helpful for monthly reports & for pulling quick insights.

I think it's less appropriate for day-to-day optimizations, i.e. search or programmatic teams are better suited just using data/reports from the Search platform or DSP to inform decisions, even if only directional.
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Trevor Patch | TrustRadius Reviewer
Score 9 out of 10
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Datorama is the perfect solution for centralizing marketing and advertising data, and for automating reporting. It can also be used for different data types outside of marketing, but that typically requires more effort from the user.
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Austin Moore | TrustRadius Reviewer
September 08, 2017

My Experience with Datorama

Score 8 out of 10
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Likelihood to Recommend

When you have a new client that is very interested in performance on a daily basis. Datorama allows the client to be able to view the dashboard as a view-only option and help provide them with the insights and performance metrics that they want to see. This makes it easier on the agency's side to provide this data for them without having to re-pull data or re-create reports.
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Anonymous | TrustRadius Reviewer
September 08, 2017

Indifferent

Score 5 out of 10
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It's really great from a high level perspective, but sometimes it takes the client a long time to adapt to Datorama. Sometimes it is easier for me to pull data myself, so I know it's correct!
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Datorama Scorecard Summary

About Datorama

Datorama, a Salesforce company, offers a marketing intelligence platform that promises to help marketers optimize their marketing performance, business impact, and customer loyalty.

According to the vendor, Datorama allows companies to:

• Automatically connect all their disparate marketing tools and reports in one centralized place
• Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights
• Optimize and report on every investment, performance, and outcome across the customer journey

Thousands of brands, agencies and publishers use Datorama, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy.

Datorama Competitors

Datorama Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Blackberry, Mobile Web