Using D&B Hoovers for B2B Sales and Marketing
Finding names of prospects to generate leads in sales territories for equipment.
Overview
What is D&B Hoovers?
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Company information (82)8.888%
- Industry information (81)8.484%
- Advanced search (80)8.383%
- List quality (81)7.979%
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is D&B Hoovers?
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
592 people also want pricing
Alternatives Pricing
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
What is Hunter?
Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is D&B Hoovers?
D&B Hoovers offers deeper B2B
intelligence to Sales, Marketing, and RevOps teams to help users
· Discover the opportune market
· Prioritize the best prospects
· Close more deals, faster
The D-U-N-S Number Difference
· 272M+ company profiles, with 37M+ corporate linkages and Decision HQ
· 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location
· 175+ targeting filters
Reaching the ideal buyer
· Ideal Customer Profile and Total Addressable Market visualizations
· 1st-party data integration
· Bombora, Visitor Intelligence, and D&B Custom Intent data
Sparking conversations that resonate
· Company news, org charts, tech infrastructure, and financial insights
· Real-time opportunity triggers
· Analyst research, competitive comparisons, industry forecasts
Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder are offered as a solution to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.
D&B Hoovers Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Notes
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Append emails to records
- Supported: Exchange integration
- Supported: Marketing automation integration
D&B Hoovers Screenshots
D&B Hoovers Videos
The Best B2B Sales Prospecting Techniques For Lead Generation | D&B Hoovers
D&B Hoovers Audience Builder – Overview
Bombora Intent in D&B Hoovers (with demo)
D&B Hoovers Technology Insights
D&B Hoovers Integrations
D&B Hoovers Competitors
D&B Hoovers Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish |
D&B Hoovers Downloadables
Frequently Asked Questions
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Reviewers rate Sales email templates highest, with a score of 10.
The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(158)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
I use D&B to do research on and qualify prospects for strategic targeting of future customers and Bank portfolio growth.
- Finding Companies in System
- Corporate Phone Number
- Corporate Location
- In my experience, revenue is wrong most of the time
- In my experience, contacts and contact information is outdate or incorrect most of the time
- In my opinion, NAICS code is wrong about half the time
- Business description is usually limited to only generic NAICS code description
- UCC Search is incomplete most of the time
- In my opinion, not a huge impact to business at all
We have not used these features
Unsure - was not in charge of this
- D&B Hoovers
Have used D&B Hoovers only
Building prospect lists of companies in selected industry segments in selected geographies to be used by commercial teams for review and identification of new potential prospects.
- Extensive company listing
- Coverage of all countries
- Ability to filter
- Missing data like company revenue or number of employees
- Better granularity of industry segmentation
- Mapping of companies or visual representation geographically
68.33333333333333%
6.8
16.666666666666668%
1.7
13.333333333333332%
1.3
N/A
N/A
- Helped us develop in many instances long lists of company prospects
No
Yes
Yes
When a user interface issue occurred within a certain view, they took the time to investigate and replicate and offer a solution.
April 08, 2022
Appraisal of D&B Hoovers in Building and Maintaining a Management Consulting CRM Prospect Database
Process Research & Optimization utilizes D&B Hoovers to research Client/Prospect information to update or "add to" our Salesforce CRM system for Sales/Marketing efforts.
In one place, D&B Hoovers provides current company information such as:
In one place, D&B Hoovers provides current company information such as:
- General Business description and history
- Products & Operations associated with the company
- Corporate Family (Subsidiaries; Major Business Units, etc.)
- Corporate Overview
- Company Identifiers (Hoovers, SIC, D-U-N-S Number, Federal EIN, etc.)
- Corporate Highlights (Credit Risk Score, State of Incorporation, year founded, etc.)
- SWOT Analysis (for success/growth, etc.)
- Competitors
- Closest Peers
- Financials (Annual Reports, SEC Filings, etc.)
- Excellent coverage of company history. Especially pertinent to those that have been merged or acquired.
- Great coverage of corporate families, subsidiaries, and larger Business Units
- More frequent updates of company data
- A better method for user input to proactively request company updates or submit corrected info
83.33333333333334%
8.3
70%
7.0
47.77777777777778%
4.8
N/A
N/A
- Our Salesforce database was created more than ten years ago and today contains more than 4,000 Client/Prospect Companies for our management consulting company.
- D&B Hoovers Company Change/Executive CRM emails are used daily to keep our PRO's CRM database of nearly 20,000 contacts as current as reasonably possible for active targeting by our Business Development Associates (BDA).
- Accurate and Current CRM information, supported by D&B Hoovers Company Change/Executive Contact Moves Report email bulletins, is invaluable in phone prospecting to schedule web-based Process Research & Optimization (PRO) . Introduction Meetings as the first steps in the Project "Sales" Cycle. With D&B Hoovers Alerts, we ensure our BDAs have a leg up on their competition.
We have not surveyed the industry for D&B Hoover's replacements as it meets our needs well in the research processes we've implemented.
3
(1) Business Development Associate, (1) Business Development Specialist, (1) Sales & Marketing Research
2
- Account Research for Updating CRM
- Account Research for Specific Campaign Planning
- Account Research after notice of Merger/Acquisition
- Using SWOT information in Account Strategy Planning
- Utilizing Competitor/Closest Industry Peer information for Prospect Targeting
- Not sure
No
- Product Features
- Product Usability
- Prior Experience with the Product
I don't know that a service exists that meets the data requirements we've found using D&B Hoovers in concert with ZoomInfo and Lusha.
- Implemented in-house
No
- No known issues
- no training
Very intuitive
No need.
Yes
- We have not integrated it with other products
- Not at this time
- File import/export
N/A
No
Yes
From Legacy Hoovers to D&B Hoovers
February 22, 2022
A must-have!!
D&B is one of our best tools to identify, enrich, enhance our account data, duns numbers and all the related fields. I use it daily and it is great to improve the quality of our data. Account hierarchy, Duns, Immediate parent duns, domestic ultimate DUNS and Global Ultimate DUNS numbers are very important fields to be populated.
- Identify DUNS numbers
- Match a list
- Enrich accounts/contacts in mass
- identify possible account/contact duplication
- better matching with government accounts
- better matching with international accounts
- standardization of countries by country codes
- standardization of states by state codes
83.33333333333334%
8.3
100%
10.0
93.33333333333334%
9.3
100%
10.0
- overall better data quality
- ZoomInfo and DemandTools
It's great to be able to utilize D&B Hoovers to research Duns numbers, parent Duns, Global Ultimate Duns and all the related account fields.
15
Business Intelligence, data management, data governance,
2
Admin skills to be able to add/remove users, reset passwords, provide usage reports.
- Identify DUNS numbers and filling gaps of missing data
- Match lists from a Accounts/Contacts
- Identify account hierarchy
- Updating account information from D&B Hoovers matches
- Identifying potential duplicate accounts
- Updating account websites, addresses
- D&B Optimizer
- D&B Hoovers Searching and Building Lists
No
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
I'd include more team members to make a decision.
- Implemented in-house
- budget approval
- making a case for usage
When I started my role, we already have D&B Hoovers, I believe premium support as it is critical for our success.
No
We had to send a list to them to research some international accounts to see if we could get DUNS numbers and any additional account information.
- uploading lists to match
- Searching or building a list
- researching accounts
- Integration Manager
December 04, 2015
Newbie
Avention is being used to bring in new business to our organization. It is used across the whole organization. It doesn't address any business problems, really, as most of the information can be found through extensive intel searches on our own. However, having Avention makes it easier to obtain the information as it's in one central location.
- It provides names of the decision makers (very important)!
- It shows the parent company and lists the locations of all the subsidiaries.
- It allows us to create filters and lists for our research, which is really helpful.
- What's really needed is email addresses for the decision makers.
- I don't like the white background as it's difficult to read the information. The contrasting colors of grey make it even more difficult.
- Avention should use deeper colors as a background and contrast with brighter colors in the font/text. It would make the perusing of the information easier on my eyes!
83.33333333333334%
8.3
50%
5.0
91.42857142857142%
9.1
N/A
N/A
- The positive impact is that I'm able to obtain company information (most of the time) within minutes, thus, saving me an exorbinate amount of time.
- The negative impact is that some of the information is incorrect, e.g., addresses, websites, and there aren't email addresses for the decision makers.
- None
Industry reports and they do meet my needs.
The only times I can think of are the classes I took, which were most beneficial.