VerticalResponse

VerticalResponse

About TrustRadius Scoring
Score 7.5 out of 100
VerticalResponse from Deluxe

Overview

What is VerticalResponse?

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. VerticalResponse is a Deluxe brand...
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Recent Reviews

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Popular Features

View all 12 features
  • Email deliverability reporting (14)
    10.0
    100%
  • List management (7)
    10.0
    100%
  • Standard reports (8)
    9.4
    94%
  • Dashboards (8)
    8.8
    88%

Video Reviews

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Pricing

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Basic

$11.00

Cloud
per month

Pro

$16.00

Cloud
per month

Pro Plus

$196.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Features Scorecard

Email & Online Marketing

9.1
91%

Reporting & Analytics

9.4
94%
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Product Details

What is VerticalResponse?

VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

Key Features

Easy-to-use editor ■ Automated follow-up emails ■ Autoresponders & email series
Advanced reporting ■ Landing page builder ■ A/B testing
Test kits ■ Surveys ■ Pop-ups
Codeless integrations ■ Form builders ■ Custom-branded emails
Contact management ■ HTML editor ■ Scheduling
Publish-to-web ■ Preference center for contacts ■ Email deliverability

VerticalResponse Integrations

VerticalResponse Competitors

VerticalResponse Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. VerticalResponse is a Deluxe brand (acquired 2013).

VerticalResponse starts at $9.

Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.

Reviewers rate Dynamic content and Ability to test dynamic content and Email deliverability reporting highest, with a score of 10.

The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 27)
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Genie Forkner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Vertical Response is a great choice for freelancers, small businesses and small to medium non-profits looking for an easy-to-use basic email marketing solution or a tool that can easily create and automate social or drip campaigns. Pricing is based on your list size and most packages are extremely affordable. For my smaller non-profit groups the FREE version offers all the features they need to create dynamic and stylish emails and manage their mailing lists easily.
Score 7 out of 10
Vetted Review
Verified User
If you need an ad-hoc email solution outside of your CRM, Vertical Response is a great fit (I know/understand it can also integrate with your CRM, but my personal needs focused on something that was specifically not integrated). You have the option to pay a monthly fee, or to pay on an as-needed basis, which works nicely for me. Easy to use.
Score 10 out of 10
Vetted Review
Verified User
It's great for blasting out emergency emails such as service issues, weather conditions, or anything else that needs to be relayed to customers quickly. We've used it in instances where our service may or has been affected by snow storms, when phone lines weren't working, for articles to inform customers on current events, etc.
Nichole Fabbro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Vertical Response is well suited for small to medium sized companies that are just getting their feet wet with email marketing. If you have a small budget or are trying to get the word out about your product or service I would recommend giving this a try due to its ease of use and reporting functions that can easily guide the novice user.
Score 8 out of 10
Vetted Review
Verified User
Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts.
Anna Alioto | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Of all the programs out there for onlines newsletters, I think VR is the easiest to use, inexpensive and you are able to create professional newsletters and email blasts. I also the like the pay as you use program versus a monthly fee, as some of my clients only send out a bi-monthly newsletter and others send out emails blasts once a week.
Barbara Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
VR is very easy to use. Our marketing department uses it for many many purposes. Vendors send us updates on how to best use emails and send reminders when specials are coming up. For me personally, I use the program for one specific thing - and for that purpose it works amazingly well.
December 16, 2013

Easy for a Novice!

Kerry Flory | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I would state that I have limited knowledge of other products, but that Vertical Response has been an asset to our agency, specifically with regard to fundraising and keeping our contacts abreast current news, program services, and lead staffing changes at our agency.
Score 7 out of 10
Vetted Review
Verified User
For a company that only send emails occasionaly then selecting a product like Vertical Response is ideal. You only purchase credits at the time you want to send the email. If you use Salesforce.com then integrating Vertical Respose is a must. Tracking the data of how many recipients opened and clicked on links in the email was a real eye opener. This changed the whole though process about the types of emails that we send.
Richard Wagner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
How many emails are you planning on sending per month? By buying credits that you'll use over the next 6-12 months at once, you will get a greater cost savings then buying credits as you use them. Also, determine how to setup your accounts...we set them up by outlet so we can the most control over unsubscriptions on emails.
Aubrey Blankenship | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I would recommend Vertical Response to companies or individuals who have a small amount of contacts and a low budget. It is a great platform for starting out. When you don't have many contacts you don't have a need for all the bells and whistles other programs offer. Marketing automation is only necessary if you have a lot of contacts and responses you wish to manage. However, if you want to keep leads separate i.e. trade show leads, webinar leads, Vertical Response does not do a good job of helping you filter through new leads automatically, you would have to add them manually to the specific list you want within the platform. However, if you just want to send out some emails to your list of email contacts and see some basic analytics like open and click through rates, this is a great platform for the price.
Brent Hall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It is a good solution for small businesses and non-profits. It lacks some of the more advanced functionality of more expensive email management solutions, but is great for companies that need a solution that is easy to figure out, train users on, and get up and running with minimal effort. If you are looking for more robust database management and segmentation, you may look elsewhere, but if you are looking for value in a solution this is a good choice.
Score 6 out of 10
Vetted Review
Verified User
What functionality do you need? What information do you need to know after every email send? Do you want automation? Do you want behavioral information? What kind of reporting should be available? What kinds of integration do you nee? How many leads do you have? How many emails do you expect to send per month?
Melanie Zilles, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
If you are looking for something fairly easy and cost efficient to use, VR is a great choice. If you are looking to use it for advanced email marketing messages, it would be beneficial if the user had a good understanding of html to possibly create a more suitable layout etc.
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