Ideal Solution For Non-Profits, Freelancers and Small Businesses
Vertical Response has been my go-to solution for email marking for 7+ years not only for my own business but for my customers as well. In …
VerticalResponse
VerticalResponse, from Deluxe
Starting at $9 per month
View PricingOverview
Recent Reviews
Popular Features
View all 12 featuresEmail deliverability reporting (14)
10.0
100%
List management (7)
10.0
100%
Standard reports (8)
9.4
94%
Dashboards (8)
8.8
88%
Video Reviews
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Pricing
View all pricingBasic
$11.00
Cloud
per month
Pro
$16.00
Cloud
per month
Pro Plus
$196.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $9 per month
Features Scorecard
Email & Online Marketing
9.1
91%
Reporting & Analytics
9.4
94%
Product Details
What is VerticalResponse?
VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Key Features
Easy-to-use editor ■ Automated follow-up emails ■ Autoresponders & email series
Advanced reporting ■ Landing page builder ■ A/B testing
Test kits ■ Surveys ■ Pop-ups
Codeless integrations ■ Form builders ■ Custom-branded emails
Contact management ■ HTML editor ■ Scheduling
Publish-to-web ■ Preference center for contacts ■ Email deliverability
Key Features
Easy-to-use editor ■ Automated follow-up emails ■ Autoresponders & email series
Advanced reporting ■ Landing page builder ■ A/B testing
Test kits ■ Surveys ■ Pop-ups
Codeless integrations ■ Form builders ■ Custom-branded emails
Contact management ■ HTML editor ■ Scheduling
Publish-to-web ■ Preference center for contacts ■ Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
View all alternatives
Frequently Asked Questions
What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
VerticalResponse is a Deluxe brand (acquired 2013).
How much does VerticalResponse cost?
VerticalResponse starts at $9.
What are VerticalResponse's top competitors?
Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.
What is VerticalResponse's best feature?
Reviewers rate Email deliverability reporting and List management and Custom reports highest, with a score of 10.
Who uses VerticalResponse?
The most common users of VerticalResponse are from Small Businesses (1-50 employees) and the Unknown industry.
Reviews and Ratings
(62)
Reviews
(1-25 of 28)- Popular Filters
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- Super reliable! I've never had to worry that my content or lists would mysteriously disappear.
- Saves me a ton of time!
- It an incredible resource for me to confidently offer clients.
February 19, 2020
No Frills. Great for ad-hoc campaigns outside of a primary CRM
- Positive: Affordable solution for our needs.
- Positive: Flexible payment terms with no commitment.
February 05, 2020
Works well
- My emails no longer go to spam.
- I like that it posts to social media if you select it.
July 07, 2019
Very happy customer
- We are able to increase our eNewsletter subscription.
- Increased our company awareness.
- Price needs to be adjusted.
December 07, 2018
Vertical Response is a Great Tool
- We were able to blast out promotions our company was having to customers which created an increase in business.
- By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
- Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
March 08, 2016
Vertical Response review
- Vertical Response enabled us to communicate regularly with our constituents
- It was fairly easy to coordinate our contacts in Vertical Response and our donor database
- Vertical Response was more time consuming and emails looked less polished when made by an inexperienced graphic designer
November 12, 2015
Vertical Response the ultimate tool for start-ups
- I have seen increased inbound leads via utilizing some nurturing campaigns.
- Engagement in the company blog posts has increased by promoting new content in email campaigns.
September 04, 2015
Positive Response for Vertical Response
- This software is an invaluable tool for us. Because it is a cloud application, I am able to have work on projects from home.
- Additionally, this is a wonderful tool to track ROI with some of our newer campaigns. It has been a great resource in helping us determine which programs are effective vs ineffective, what programs to run and what programs to cut.
June 03, 2015
Vertical Response Rocks!
- I am able to create several newsletters for a variety of clients to include skin care, restaurants and art galleries.
- I get a lot of referrals from current customers.
April 08, 2015
Vertical Respnse Review
- It has been great overall, it has allowed us to quickly send out deals in response to ongoing scenarios.
- It has allowed us to create a loyal following and helps boost our social network presence.
- It also helps with sales as we can data mine for types of clients such as teachers or coaches.
March 22, 2015
Vertical Response, an excellent service for managing corporate and SMB mailing campaigns
- Vertical Response does the job of managing emails and campaigns very well.
December 09, 2014
Vertical reponse made a HUGE difference in my department !
- This program got me major brownie points with my bosses! Able to gather information much more efficiently and report clearly.
- Able to link with college software to automate surveys - HUGE timesaver (and paper, no more mailing of surveys).
May 17, 2014
Vertical Response - I Love It!
- VR is very efficient email can be set up and launched very easily
December 16, 2013
Easy for a Novice!
- We are not a huge agency, so e-mail management is fairly new to us. We've been able to target specific donors, clients, funders, volunteers, by using Vertical Response's multiple and easy-to-use list system. While this may be common across many e-mail management systems, it doesn't take us multiple clicks to get to a list to manage it.
- We have been able to make some assumptions based on the reporting features about what people have clicked on and jumped to our site from, and have also been able to see what time of day is best to send mailings and which mailings (longer/shorter) are more thoroughly read.
December 15, 2013
VR - Infrequent user integration with SFDC
- The email tracking of how many people actually clicked on links and opened the email was an eye opener. This brought the realization that we were spending too much on design of the links associated with the email. Not worth spending that much when the click through was so low.
December 14, 2013
A Director of Marketing without having to hire one
- More efficient tracking and follow up on customer leads
- Better integration with social media
- More regular communication with existing customers
December 07, 2013
Underwhelming, but it works.
- Using lists from salesforce and sending bulk emails is quick and saves us time.
- Ability to track bounce/click/etc. rates helps us get better at our messaging and timing every time we send a new campaign
December 07, 2013
Vertical Response as Email Marketing Solution
- Quicker turnaround time in launching messages- our marketing teams can execute messages in a much shorter timeframe (the same day even in some cases) then working with 3rd party companies because of the ease of use of the prodcut.
- We can pull clicks and responses back to integrate with our other systems to see how specific messages drive response, something not easy to do when sent externally
- Reduced cost compared to working with 3rd parties.
December 05, 2013
Small Business Friendly, Lacking Tools for Growth
- VR gave us a better picture of who was opening our emails and what caught their attention.
- We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
- It helped us manage our unsubscribes in an easy and timely manner.
December 05, 2013
Vertical Response works for SMBs
- Improved customer communications.
- Reduced email creation time.
- More robust analytics and insight.
- Emails are nicely rendered, better response rates.
December 04, 2013
Vertical Response; Great tool if it meets your requirements
- Lead conversion improved.
- Email delivery improved.
December 04, 2013
Vertical Response Keeps Your Biz Climbing
- We've been able to determine exactly how effective our email messages have been by being able to track specific metrics with each broadcast.
- Our metrics showed us exactly which customers were interested in specific topics so we could market to (and sell) them more effectively.
November 30, 2013
VR is a cost efficient tool, great for email marketing starters
- Increased Lead generation.
- Better follow-up procedures through provided analytics.
- Improved database through available reports of bounced emails - it allows us to update our records where needed.
August 27, 2013
Vertical Response a Winner
- CTR are consistently higher when I use VerticalResponse.