VerticalResponse

VerticalResponse

About TrustRadius Scoring
Score 7.7 out of 100
VerticalResponse, from Deluxe

Overview

Recent Reviews

Works well

10 out of 10
February 05, 2020
I use Vertical Response as my bulk email program. I probably use it about once per month. When I am sending out surveys to my database, I …
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Popular Features

View all 12 features

Email deliverability reporting (14)

10.0
100%

List management (7)

10.0
100%

Standard reports (8)

9.4
94%

Dashboards (8)

8.8
88%

Video Reviews

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Pricing

View all pricing

Basic

$11.00

Cloud
per month

Pro

$16.00

Cloud
per month

Pro Plus

$196.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month

Features Scorecard

Email & Online Marketing

9.1
91%

Reporting & Analytics

9.4
94%

Product Details

What is VerticalResponse?

VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

Key Features

Easy-to-use editor ■ Automated follow-up emails ■ Autoresponders & email series
Advanced reporting ■ Landing page builder ■ A/B testing
Test kits ■ Surveys ■ Pop-ups
Codeless integrations ■ Form builders ■ Custom-branded emails
Contact management ■ HTML editor ■ Scheduling
Publish-to-web ■ Preference center for contacts ■ Email deliverability

VerticalResponse Integrations

VerticalResponse Competitors

VerticalResponse Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is VerticalResponse?

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. VerticalResponse is a Deluxe brand (acquired 2013).

How much does VerticalResponse cost?

VerticalResponse starts at $9.

What is VerticalResponse's best feature?

Reviewers rate Email deliverability reporting and List management and Custom reports highest, with a score of 10.

Who uses VerticalResponse?

The most common users of VerticalResponse are from Small Businesses (1-50 employees) and the Unknown industry.

Reviews

(1-25 of 28)
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Genie Forkner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Super reliable! I've never had to worry that my content or lists would mysteriously disappear.
  • Saves me a ton of time!
  • It an incredible resource for me to confidently offer clients.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Maggie Karl | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Vertical Response enabled us to communicate regularly with our constituents
  • It was fairly easy to coordinate our contacts in Vertical Response and our donor database
  • Vertical Response was more time consuming and emails looked less polished when made by an inexperienced graphic designer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • This software is an invaluable tool for us. Because it is a cloud application, I am able to have work on projects from home.
  • Additionally, this is a wonderful tool to track ROI with some of our newer campaigns. It has been a great resource in helping us determine which programs are effective vs ineffective, what programs to run and what programs to cut.
Billy Woody | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It has been great overall, it has allowed us to quickly send out deals in response to ongoing scenarios.
  • It has allowed us to create a loyal following and helps boost our social network presence.
  • It also helps with sales as we can data mine for types of clients such as teachers or coaches.
Barbara Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • This program got me major brownie points with my bosses! Able to gather information much more efficiently and report clearly.
  • Able to link with college software to automate surveys - HUGE timesaver (and paper, no more mailing of surveys).
December 16, 2013

Easy for a Novice!

Kerry Flory | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We are not a huge agency, so e-mail management is fairly new to us. We've been able to target specific donors, clients, funders, volunteers, by using Vertical Response's multiple and easy-to-use list system. While this may be common across many e-mail management systems, it doesn't take us multiple clicks to get to a list to manage it.
  • We have been able to make some assumptions based on the reporting features about what people have clicked on and jumped to our site from, and have also been able to see what time of day is best to send mailings and which mailings (longer/shorter) are more thoroughly read.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • The email tracking of how many people actually clicked on links and opened the email was an eye opener. This brought the realization that we were spending too much on design of the links associated with the email. Not worth spending that much when the click through was so low.
Richard Wagner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Quicker turnaround time in launching messages- our marketing teams can execute messages in a much shorter timeframe (the same day even in some cases) then working with 3rd party companies because of the ease of use of the prodcut.
  • We can pull clicks and responses back to integrate with our other systems to see how specific messages drive response, something not easy to do when sent externally
  • Reduced cost compared to working with 3rd parties.
Aubrey Blankenship | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • VR gave us a better picture of who was opening our emails and what caught their attention.
  • We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
  • It helped us manage our unsubscribes in an easy and timely manner.
Holly Kile | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We've been able to determine exactly how effective our email messages have been by being able to track specific metrics with each broadcast.
  • Our metrics showed us exactly which customers were interested in specific topics so we could market to (and sell) them more effectively.