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VerticalResponse

VerticalResponse

Overview

What is VerticalResponse?

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

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Recent Reviews

TrustRadius Insights

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including …
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Works well

10 out of 10
February 05, 2020
Incentivized
I use Vertical Response as my bulk email program. I probably use it about once per month. When I am sending out surveys to my database, I …
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Popular Features

View all 20 features
  • Dashboards (9)
    10.0
    100%
  • Standard reports (9)
    10.0
    100%
  • Email deliverability reporting (8)
    10.0
    100%
  • List management (8)
    10.0
    100%

Reviewer Pros & Cons

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Pricing

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Basic

$11.00

Cloud
per month

Pro

$16.00

Cloud
per month

Pro Plus

$196.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.9
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

10
Avg 8.5
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Product Details

What is VerticalResponse?

VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

Key Features

Easy-to-use editor â–  Automated follow-up emails â–  Autoresponders & email series
Advanced reporting â–  Landing page builder â–  A/B testing
Test kits â–  Surveys â–  Pop-ups
Codeless integrations â–  Form builders â–  Custom-branded emails
Contact management â–  HTML editor â–  Scheduling
Publish-to-web â–  Preference center for contacts â–  Email deliverability

VerticalResponse Integrations

VerticalResponse Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

VerticalResponse starts at $9.

Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.

Reviewers rate WYSIWYG email editor and Dynamic content and Ability to test dynamic content highest, with a score of 10.

The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(61)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.

One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.

Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.

Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.

Attribute Ratings

Reviews

(1-6 of 6)
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