VerticalResponse Review: Navigating the Highs and Lows of Email Marketing
The primary business problems addressed by VerticalResponse include:Simplifying Email Campaigns: With its user-friendly interface, …
Starting at $9 per month
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What is VerticalResponse?
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Recent Reviews
Popular Features
- Dashboards (9)10.0100%
- Standard reports (9)10.0100%
- Email deliverability reporting (8)10.0100%
- List management (8)10.0100%
Reviewer Pros & Cons
Pricing
Basic
$11.00
Cloud
per month
Pro
$16.00
Cloud
per month
Pro Plus
$196.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VerticalResponse?
VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
Key Features
Easy-to-use editor â– Automated follow-up emails â– Autoresponders & email series
Advanced reporting â– Landing page builder â– A/B testing
Test kits â– Surveys â– Pop-ups
Codeless integrations â– Form builders â– Custom-branded emails
Contact management â– HTML editor â– Scheduling
Publish-to-web â– Preference center for contacts â– Email deliverability
VerticalResponse Integrations
VerticalResponse Competitors
VerticalResponse Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
VerticalResponse starts at $9.
Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.
Reviewers rate WYSIWYG email editor and Dynamic content and Ability to test dynamic content highest, with a score of 10.
The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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Reviews and Ratings
(61)
Community Insights
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- Business Problems Solved
Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.
One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.
Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.
Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.
Attribute Ratings
Reviews
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May 19, 2013
Easy Set Up & Integration with Salesforce
Score 8 out of 10
Vetted Review
Verified User
- The integration with salesforce was relatively point and click
- Tracking receipts of emails in the constituent's record in Salesforce
- The process of updating existing lists is not great. We find that we generally have to rerun the query and save as a new list, a process that is easier than manually adding to the old list
- If you want to create an email template, you have to have uploaded images to the saved library. If you try to create a new email using an existing email and the existing email contained images that were uploaded directly to the email, you'll get an error when trying to send. The error wasn't well explained. This caused us to call in (after trying several times) to figure out the problem. However, the support process was quick and helpful to diagnose this.
- You have to call in to get the Vertical Response product attribution removed from the emails you send. After doing so once, it's removed on all future emails.
- While the product is also used to communicate with existing customers, the primary KPIs are around warm leads, qualified opportunities, and closed deals generated or associated with marketing emails sent
4
Account management, marketing, community strategy
0
Users self support or ask another user
- Email marketing for upcoming webinars, prospect communication, invitations to customers for our customer online community. Tracking for announcements to existing customers about upgrades to our product.
ExactTarget and MailChimp
ExactTarget, MailChimp. I liked VerticalResponse's integration with Salesforce. We used MailChimp before and it says on their website they have integration with Salesforce, but we were never able to find it on the Force.com website.
For ExactTarget, we used that in the past and it did integrate with Salesforce. Someone else evaluated and selected that. Unfortunately, I can't remember why we didn't go back to ExactTarget. It may have been price. Either way, of the 3 we selected Vertical Response.
For ExactTarget, we used that in the past and it did integrate with Salesforce. Someone else evaluated and selected that. Unfortunately, I can't remember why we didn't go back to ExactTarget. It may have been price. Either way, of the 3 we selected Vertical Response.
- Implemented in-house
- Self-taught
Yes, easy to learn with out training. We did fine via "self-taught".
No
Standard support has been sufficient
- Salesforce
Point & click to set up Salesforce integration.
- not at this time
Just what they had online. Sometimes they'll send emails with discounts if you buy credits in advance at that time.