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Demandbase Sales Intelligence

Demandbase Sales Intelligence
Formerly InsideView

Overview

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

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Recent Reviews

TrustRadius Insights

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently …
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Improve prospect outreach

8 out of 10
May 11, 2021
I used InsideView as part of my SDR Internship with SV Academy. I found it to be a great resource for finding relevant information to …
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An inside view of InsideView

9 out of 10
March 05, 2021
InsideView is a great tool to research and learn more about various companies and businesses. It was beneficial in my internship where I …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (92)
    9.2
    92%
  • Company/business profiles (90)
    8.8
    88%
  • Advanced search (89)
    8.2
    82%
  • Contact information (90)
    8.0
    80%
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Pricing

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N/A
Unavailable

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Product Demos

Demandbase Sales Intelligence - Interactive Demo

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.2
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8.7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.2
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

9.4
Avg 7.6
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Product Details

What is Demandbase Sales Intelligence?

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

Demandbase Sales Intelligence Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information

Data Augmentation & Lead Qualification Features

  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation
  • Supported: Ability to append contact, lead, and account level data

Demandbase Sales Intelligence Video

Advertising | Account-Based Experience | Sales Intelligence | Data. It's Four clouds. Four quick wins. One end-to-end solution. About Demandbase: Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress ...
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Demandbase Sales Intelligence Competitors

Demandbase Sales Intelligence Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Demandbase Sales Intelligence Downloadables

Frequently Asked Questions

Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.

DiscoverOrg (discontinued), ZoomInfo Sales, and D&B Hoovers are common alternatives for Demandbase Sales Intelligence.

Reviewers rate Append emails to records highest, with a score of 9.9.

The most common users of Demandbase Sales Intelligence are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(182)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently investigate companies and qualify leads. With its integration with CRM systems, InsideView provides valuable contact information and social media accounts of key decision-makers, helping users to streamline their prospecting efforts. Users appreciate the ease of use of InsideView, rating it highly in terms of user-friendliness.

One of the primary use cases of InsideView is gathering up-to-date information on prospects and customers. It helps sales teams target the right prospects by providing valuable data about employees and customers, simplifying the process of reaching out to potential clients. The software also serves as a research tool for gathering data on companies before initiating contact, making it an invaluable resource for sales professionals.

Another important use case of InsideView is its ability to update account firmographic data and find new contacts. Sales and marketing teams use this feature to clean up their databases and add new contacts in HR. The software's support team is responsive and attentive, providing valuable partnership to users.

Furthermore, InsideView offers a Watchlist feature that allows users to track companies and their updates all in one place. This feature is particularly beneficial for staying informed about current customers and prospects. Additionally, InsideView provides financial news, charts, and company size information, making it a great resource for sales professionals conducting research on prospects.

Overall, InsideView proves to be a tremendous ally for outbound sales development activities by helping users gather data on companies and contacts for engagement. It simplifies prospect targeting, allows for efficient research, and provides valuable insights into industry trends. Whether used by start-ups or established organizations, InsideView offers accurate and detailed information that saves time during the sales process while assisting in meeting sales quotas.

Convenient Features: Many users have praised the convenience of the product's features. Some customers have mentioned that the product offers a variety of convenient features, such as easy setup and user-friendly interface.

Reliable Performance: Reviewers have highlighted the reliable performance of the product. Several users have expressed satisfaction with the consistent and dependable performance of the product over time.

Great Customer Support: A significant number of reviewers have commended the excellent customer support provided by the company. Customers have mentioned that they received prompt and helpful assistance from the customer support team whenever they encountered any issues or had questions about the product.

Long Summaries: Some users have found the company summaries provided by InsideView to be excessively lengthy and have suggested the need for more concise versions. They feel that the current summaries can be overwhelming and would prefer a more streamlined format. Additional Social Media Sources: There is a desire among some users for InsideView to include insights from additional social media platforms like LinkedIn and Instagram. They believe that incorporating information from these sources would provide a more comprehensive view of companies' online presence. Outdated Revenue Information: Users have reported instances where revenue information provided by InsideView is not up to date, causing potential inaccuracies in their analysis. Additionally, they have noticed inconsistencies in the representation of company hierarchies, which can make it challenging to understand organizational structures accurately.

Based on user reviews, here are the most common recommendations for the software:

  1. Sign up for the software and take advantage of its resources. Users believe that they should have known about it earlier and recommend making full use of the tools provided.

  2. Ensure proper functioning of purchased tools and address any difficulties with support team. Reviewers emphasize the importance of ensuring that the tools purchased are functioning properly. They recommend promptly addressing any difficulties encountered and seeking assistance from the support team.

  3. Start using the software and ensure staff receive training. Users find the software to be a great tool for obtaining information on companies. They suggest starting to use the product and ensuring that staff receive training to maximize its features. This, they believe, will save a significant amount of time in cold prospecting and improve effectiveness in hunting for new leads.

Attribute Ratings

Reviews

(1-25 of 43)
Companies can't remove reviews or game the system. Here's why
Hope Kang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is used by marketing employees to research and verify company data.
  • The News Feed can be sorted by personal watchlist, which is very useful for scanning the news that's most relevant to our company.
  • The business description helps users categorize and describe the company for more accurate profiles.
  • The Family Tree is easy to filter and sort, and makes it easy to see relationships with subsidiaries in different countries.
  • Revenue is often missing, especially from smaller companies.
  • Primary SIC codes are often incorrect.
  • Company contact information is often out-of-date, as compared with other databases and/or the company website.
InsideView is great for researching larger and more well-known companies, and somewhat less so for many smaller and/or lesser-known companies. It is a good resource for revenue, number of employees, SIC code, contact information, and company description, but it is necessary to compare with another database to be sure information is accurate.
Eliza Tutellier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I loved how easy it was to build a watchlist for companies I was researching. You can import a list of multiple organizations all at once and be immediately up to date on their latest developments. The company search feature is excellent, providing an instant overview of financials, org charts, size, and recent news. I was surprised by the wealth and accuracy of data that is immediately made available at one's fingertips, including phone numbers, email addresses, and even social details on prospective clients. Instead of searching on multiple platforms, or even different places on the same platform, InsideView gives access to all relevant data in one place, at one glance. It made my internship experience a lot more productive and streamlined. I can't imagine doing my work going forward without this essential tool!
  • Accurate and complete contact information for anyone in a management position
  • High-level overview of prospect's involvement at their company and previous work history
  • Excellent aggregation of company news and mentions, including on social media platforms
  • I experienced some lags in how long it took for a watchlist to populate, which was up to 24 hours in one case
  • Once looking at a company profile, it would be nice to navigate back to search results without having to initiate a whole new search sequence
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
Score 10 out of 10
Vetted Review
Verified User
My Likes & Dislikes: Building a Watchlist to Track Companies using Insideview. My likes definitely out weight the dislike of using this tool. I like how much research time I save by breaking down the important aspects that Insideview considers about each company which is Company, People, and Insights. The tool allows you to copy and paste your target company leads straight out of your sales cadence into a Watchlist that can be labeled per target of leads. I’ll talk about what aspects of the tool were most useful to me in my research. The tool gives so much information about what to consider about a company. My watchlist aspects gave me fast expert points to pay attention to. At first glance, my list gives a number of employees and revenue which gave me an idea of which companies to prioritize my outreach. First Company tab, I LIKE the overview information that defines the company. On this tab, you find a clear summary of what the company does, followed by a website to learn more about their Products and Services. The Industry knowledge subtab lets me know how the company wants to use its product. For me having that industry knowledge sets the tone for how I should approach offering the value of my product to align with their focus. The next subtab that stands out strongly is the Challenges the company faces. This tab shows information that allowed me to consider mechanisms of practice or a lack in advancement the company faces internally and around their customer challenges. This is where I gain my expert opinion on what strategies or technology a client could benefit from using. Call Prep tab displays a list of questions that are perfect for digging deeper into the companies challenges. I found them to be a great insert in the first stage of my call script using the SV Academy Conversational Selling Methodology. During my intro call to clients, I used these relevant open-ended questions to build credibility and trust to speak to questions concerning their industry. Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research. Second People tab, I LIKE the directory because it lets you follow the more impactful organizational leaders, narrowing down job functions and Job level. This tool helped me dive directly into the research of my persona verifying contact information, directly linking me to their Linkedin and their Google search. Great way to save a few clicks while searching your persona. Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links Lastly on Insight Tab, I LIKE the most recent news events about the company because they helped with my ideas to form my personalized intro emails. I was able to mention recent successes or praise around the company growth initiatives. Also above some news articles, Inside view uniquely lists contacts within the organizations that are mentioned in news articles to help see other impactful influencers and decision-makers within the company. Dislike about Insight Tab: None!
  • Saves time on researching Prospects
  • Lets users create watchlist per targeted list of Leads
  • Provides helpful expert knowledge to gain credibility with persona
  • Directory for impactful leaders in an Organization
  • Recent News and Events On companies
  • Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research
  • Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links

I’ll talk about what aspects of the tool were most useful to me in my research. The tool gives so much information about what to consider about a company. My watchlist aspects gave me fast expert points to pay attention to. At first glance, my list gives a number of employees and revenue which gave me an idea of which companies to prioritize my outreach.


First Company tab,


I LIKE the overview information that defines the company. On this tab, you find a clear summary of what the company does, followed by a website to learn more about their Products and Services.


The Industry knowledge subtab lets me know how the company wants to use its product. For me having that industry knowledge sets the tone for how I should approach offering the value of my product to align with their focus.


The next subtab that stands out strongly is the Challenges the company faces. This tab shows information that allowed me to consider mechanisms of practice or a lack in advancement the company faces internally and around their customer challenges. This is where I gain my expert opinion on what strategies or technology a client could benefit from using. Call Prep tab displays a list of questions that are perfect for digging deeper into the companies challenges. I found them to be a great insert in the first stage of my call script using the SV Academy Conversational Selling Methodology. During my intro call to clients, I used these relevant open-ended questions to build credibility and trust to speak to questions concerning their industry.


Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research.


Second People tab,


I LIKE the directory because it lets you follow the more impactful organizational leaders, narrowing down job functions and Job level. This tool helped me dive directly into the research of my persona verifying contact information, directly linking me to their Linkedin and their Google search. Great way to save a few clicks while searching your persona.

Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links



Lastly on Insight Tab,


I LIKE the most recent news events about the company because they helped with my ideas to form my personalized intro emails. I was able to mention recent successes or praise around the company growth initiatives. Also above some news articles, Inside view uniquely lists contacts within the organizations that are mentioned in news articles to help see other impactful influencers and decision-makers within the company.

Score 10 out of 10
Vetted Review
Verified User
InsideView was a very critical tool for me when reaching out to potential clients. It truly enables personalization in an efficient timeframe. Even better than LinkedIn for personalization in my experience, I was able to pull up the prospect's company. Conduct a Google search for the specific prospect through InsideView (which is a very convenient feature) and be able to pull up company/industry specific news for further personalization when reaching out. Depending on the typical size of your leads InsideView may or may not have that company in their database, I was working with lower-tier leads so sometimes I wasn't able to actually find the company on InsideView. This was a pretty rare problem for me and one I would be surprised to see other people running in to frequently as I was in an internship and had limited access to decent quality leads. It was used by every person in our internship to differing degrees of success, but once we all figured it out it was a very strong tool.
  • You are able to quickly and easily compile a list of companies not only from your LinkedIn but from SalesForce with a specifically formatted excel file.
  • Very understandable layout, easy to interact with, and a variety of helpful information all in one easy to access area.
  • Having industry and company news is key for personalization in outreach (and personalization is key to success).
  • No strong critiques from my experience, was very user friendly and if they didn't have a company's information in the database you were unlikely to have much more success through Google.
InsideView is very well suited for sales, truly creates an avenue for personalization that would have otherwise been closed. InsideView is helpful at keeping you up to date on existing clients. You can add as many companies as you want to your watchlist and constantly keep up to date on what is going on in their industry or even their specific companies. I could see it being less useful for doing general research on companies for M&A as the information Is pretty limited and only has what they can compile from the internet so no private news or anything.
Score 9 out of 10
Vetted Review
Verified User
InsideView is a great tool to research and learn more about various companies and businesses. It was beneficial in my internship where I had to learn about different industry verticals to communicate with different people. Using the watchlist feature was great since InsideView gave me relevant information for targeted companies I was looking out for. The company search feature was also of great use since it provided information regarding financials, company size, and competitors. With InsideView, I was given an overview and developed a better understanding of my target companies and their place in the market's ecosystem. The daily news alerts were great for conversation starters and gave me the opportunity to strategically target who I wanted to reach out to on LinkedIn. InsideView helped me expand my understanding of companies so that I could meet my quota during my internship.
  • Provides insight on prospects
  • Provides daily news for target company
  • Provides company and contact information for relevant individuals
  • InsideView could improve on its UI
  • InsideView may be missing updated news for target companies
  • InsideView is missing social media information for early startups
InsideView gives the user detailed information so that they can have a 360-degree understanding of what a company does. During my internship at SV Academy, while researching target companies, I was able to search information regarding the company, professionals who work there, and read about recent news from various sources of social media.
Score 9 out of 10
Vetted Review
Verified User
We created watch lists to help cleanse our lead lists and to gather relevant information on the companies our leads were apart of. It also gave us information to better personalize our messages in our outreach.
  • It is very user friendly, the interface is not challenging to use
  • It is very informative
  • It is very helpful, and is easy to look up a particular company and see if that particular lead is still apart of the company
  • Adding more detail into the employees of the companies
  • Making sure the information is up to date and is clean
  • give more filter options to better narrow the search
It is a great took to look through when trying to clean up your lead lists as well as a tool to find people's correct information. It is also a great tool to help create personalized outreach to your leads.
January 29, 2021

InsideView Review

Thomas Nguyen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Having the Watchlist was great because you were able to track companies that you're interested in and see all their newest updates all on one page. The company search feature was excellent because it had the companies information on: financial news, charts, and size. Insideview was a great resource because it had a lot of up to date information needed when I was researching prospects.
  • User-friendly
  • up-to-date information
  • quite helpful Watchlist
  • it was a little difficult syncing LinkedIn
Where less appropriate, it takes time to understand the layout of the program but once you understand it it is quite helpful.
Score 8 out of 10
Vetted Review
Verified User
InsideView is being used by sales development representatives within the sales team. We're using InsideView as an employee intelligence platform to conduct research on prospective companies. In particular, we go to InsideView to find data on the company's size, revenue, affiliate companies, competitors, and we also use InsideView to track the company's latest news--such as mergers or territory expansion.
  • Identify relevant contacts of a prospective company
  • Receive real-time updates and news about the company
  • Great call prep questions for cold calls
  • Search filters could be more accurate
  • Platform could be more user friendly
  • Some of the data sources are out of date
It is a great company intelligence tool to prep for cold calls. It is also a great place to start when researching information about your prospect's company.
December 23, 2020

What a GREAT Experience!

Score 10 out of 10
Vetted Review
Verified User
InsideView is being used within my organization as a detailed research platform to find qualifying information on different company clients. It helped our team determine goals, challenges, demographics, and relevant industry information for each prospect. It is used across my whole department to make the sales process more efficient by shortening research and preparation for an outreach. It enabled my department to better understand a prospect's industry which established my team as experts in the field. Without this tool, we would have spent more time qualifying our prospects and would have seen sales dip to unprofessionalism when dealing with prospects.
  • Provided essential info to help mold the sales process.
  • Shortened the amount of time needed for qualifying essential prospects.
  • Helped build stronger rapport with clients.
  • Added a more personalized outreach to prospects by including information important to them.
  • More organization on watchlists.
  • Adding a relevancy option to particular articles to companies.
  • In newsfeed, add a tab for companies in watchlist.
Creating personalized emails is the best place to use InsideView. Showing a prospect that you are well educated on their industry and their personal challenges build trust and rapport on a new level. It has helped create better responses and more engaging conversations with prospects.

I was assigned a company in the education industry and I used InsideView to see the industry's top challenges and goals for the specific company. In doing so, it helped fill in the blanks in my sales script to make it more personal to the prospect. By doing so, the prospect gladly joined my conversation via email because it applied to their needs.
Score 7 out of 10
Vetted Review
Verified User
InsideView has been used for prospect research and personalization purposes. It allows us to gather and become familiar with current company news, insights, and major happenings in one centralized platform.
  • InsideView provides a great company overview. For example, Bankcard Services InsideView tells when the company was founded, company locations, the type of service provided, etc.
  • When it comes to the industry information of the companies, InsideView provides industry specific call prep questions such as: How does your company minimize system interruptions and downtime?
  • The people tab is awesome, it provides a place to crosscheck your leads to ensure their contact information is correct as well as their current employer.
  • When searching for companies such as "Los Angeles County" it is difficult to to figure out which search option is relevant.
  • Some companies such as The Stockroom Inc., have no information regarding employees of recent news. This means you have to leave InsideView to gather information.
  • Some company summaries could be more concise such as Point B in Los Angeles. We aren't searching for all of the nitty gritty details, we just want to understand what the company does and why in simple language.
InsideView is well suited for the personalization of outreach to prospects. You are able to find multiple points to help you better connect with your prospect. For example, in Salesforce's acquisition of slack, Slack was represented by my prospect's company (Latham & Watkins LLP). I was privy to this information as it hit the internet because of InsideView's newsfeed function.
December 22, 2020

InsideView is a must!!

Score 10 out of 10
Vetted Review
Verified User
InsideView is being used by our sales department in research efforts while prospecting new clients, and companies while filtering leads list. With the ability to create a watchlist, InsideView provides us with the most up-to-date information about our targeted companies in a unified platform. Also, with the ability to review a company's financials, employees at the company, and current industry trends our reps are loaded with topics to contact customers and achieve their activity metrics.
  • Watchlist.
  • Unified platform.
  • Industry trends.
  • Search filtering on a specific person can be updated.
  • Work history of a specific person.
InsideView is great when you are prospecting clients. As a sales rep it provided valuable information on a current company or industry trend which loaded up my strategy for a "cold" approach on a new client. Also with the ability to create a specific watchlist for companies in a unified platform it made it super quick and easy to be updated with current events.
Score 9 out of 10
Vetted Review
Verified User
InsideView had been a tremendous ally in my day-to-day outbound sales development activities. Each member in our department of SDRs is using it to research the prospects in our respective territories. Not only does it help with the outreach pre-work for research, but it is also super useful in providing additional context DURING our calls to cold prospects. An example would be the 'Call Prep' tab.. which is a game-changer for me as it gives me a list of easy-to-use list of questions to pepper throughout my conversations with the prospects. By asking those questions, I have found from experience that it gave me more confidence during the conversation with the prospects. At the same time, it makes me appear to be a more trusted and respected business partner in front of the prospects. As SDRs, we are often tasked to cover industries that are so wide and diverse that it is practically impossible to be knowledgeable and keep up with the latest trends in every single industry. Yet, we all have a quota to meet, and InsideView is a vital member of my trusted sidekicks to help me reach that goal.
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
  • The search result could be better. Sometimes I had to scroll down the result list to locate the companies that I was searching for.
  • Provide filtering options to the search result to help me narrow down the search results.
  • Increase coverage to more SMBs.
From my experience, it is an invaluable tool for an SDR doing daily outreach to cold prospects. Most of the time, I could do all my background research for target companies with just InsideView. I know that with more sources, and more info that comes with it, it is always better. As an SDR, we have so much to do and cover, and so little time that I couldn't afford to spend too much time on research at the expense of the actual outreach activities of calling, emailing, and engaging the social media channels. 80-20, folks.
Marc Troppmann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We successfully use InsideView Sales, Target and Data Integrity. These services combined provide a valuable toolset for Prospecting as well as Account and Contact database maintenance. It helps us identify relevant buyer personas within a target company and gain a good overview into further sales targets horizontally and vertically within the family tree or organizations. The automated data maintenance processes help us to keep data up to date and identify outdated information. Also Lead enrichment is key for us. This benefits multiple departments in our organization (Marketing, Sales Development, Sales, Finance, Operations).
  • Identify relevant contacts of a target company.
  • Partial to full automation of data maintenance.
  • Information easy to digest and to transfer into CRM.
  • Data Integrity and IV Sales show some identical functionalities, however with the newer product Data Integrity there are still some data inconsistencies in results returned to CRM. Team has made great improvements though over the past few months (as of Q4-2020).
  • Looking forward to new features like "Intent Data" reports, to see what are hot topics with Prospects.
Use it for prospecting, Lead/Contact/Account data enrichment, data maintenance automation and setting up target lists (Accounts or Contacts).
Not usable for cadence automation, mass emailing or outbound call cadences. There are other tools for that...
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use InsideView as a sales and marketing forensics tools for sales development purposes. The information has been invaluable in campaign execution as well. I found the information to be accurate more so than the tools I have used in the past. I am pleased with IV up to this point and would recommend this tool to anyone who had the need.
  • Accuracy of information
  • Easy to use
  • Price is very reasonable
  • Great customer support
  • More detailed information
  • Information on current projects
  • Increased in the customer contacts
Great for small and medium size businesses that are looking for a forensics tool to gather marketing/sales information. There is not enough detail for larger organizations looking to do more detailed analytics. The price is also very reasonable for the SMB market. The licensing for other tools is cost prohibitive and overkill in capabilities.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
InsideView is currently being used company-wide to help with data insights & triggers. We use InsideView to find reasons to reach out to companies and to better understand what is going on within the organization. Additionally, I'll often use InsideView to understand the company's hierarchy, alongside better understanding the industry challenges.
  • Industry Challenges: A succinct list of challenges & factors within the industry.
  • Company News: An aggregate of relevant news within the company.
  • Company Hierarchy: Understanding which sub-accounts are owned.
  • Company Financials: Total revenue.
  • Contact Info: Updated direct mobile numbers.
  • Search Filters: Filtering ("Agents") could be more accurate to remove irrelevant info.
  • Non-Financial News: Adding additional company news (non-finance related).
I'd recommend using InsideView for a couple of specific use cases:

1) Account Based Marketing & Social Selling: Finding relevant company news and triggers as reasons to reach out. Additionally, if you're looking to better understand your prospective company, it's easy to quickly find information on the challenges within the company, supply chain, industry, etc.

2) CRM Data: InsideView's ability to integrate with Salesforce and automatically update account data can be useful to a company that is looking for company revenue, employee count, industry, etc to be regularly updated.

The area which I'm unable to strongly recommend InsideView is for contact information. If you're looking for a complete list of contacts with direct phone numbers, then InsideView might not be the best option. This is something the company has said they're working on, but it's not industry-leading like the news & data aggregate portion of their platform is.
Score 9 out of 10
Vetted Review
Verified User
InsideView was used to identify prospects within particular geographies we were trying to infiltrate on the East Coast of the United States. It was also used to gain insight into companies as we got deeper into discussions with those businesses. So, the primary use was for sales intelligence and prospecting.
  • Easy to use platform that is generally intuitive for even the least tech savvy user.
  • Good coverage of email addresses for individuals within and organization.
  • Plenty of search criteria to manage you list creation.
  • The search criteria for lines of business are hard to pick. A toggle type choice would be easier but I believe that is in the works for an improvement.
  • There should be a metro area option for geography.
I believe Inside View is better suited for an organization that does not require information on individual branch locations of a company as these are not present, I do not believe. I also think that the coverage on very small businesses of one to four employees is lesser so it might be a hindrance if that information is needed.
April 09, 2020

My go-to platform!

Alan Pipe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Inside View for many purposes. Prospecting, ability to follow customers for new locations, prospective clients for news and trigger events, finding contact information and my favorite the Family Tree function. This function has opened the door to a ton of opportunities within groups we already do business with. Great way to create a warm call!
  • Up-to-date news on most companies.
  • Robust list of contacts within companies.
  • Fast search function.
  • Sometimes the bandwidth can be laggy.
  • Scrolling through the family tree function is very slow.
InsideView is my go-to platform for any information on prospects. The great thing is how once a contact is sourced a quick followup on LinkedIn to reach out is easy.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
InsideView is used within our commercial sales and marketing department for customer insights, contact info, and lead creation through its integration with Microsoft Dynamics 365. The integration into Dynamics is flawless and a huge value added to our organization to help in lead creation/time management. It simply transitions all pertinent info of the lead into the CRM.
  • InsideView's company search tool is fantastic. Within a few keystrokes, you gain access to company financials, org charts, size, recent news, etc. Any information you could want to find about a company is right at your fingertips.
  • InsideView's integration with Microsoft Dynamics 365 CRM is perfect. Its lead autofill function makes creating a lead much faster.
  • InsideView's watchlist feature is fantastic for keeping up on recent news of companies you are interested in watching.
  • Sometimes the contact information seems to be out of date or an incorrectly formatted email style.
InsideView is well suited for gaining insight on customers and competitors via general information such as size and organizational charts. It is less appropriate for company financials. There isn't access to actual financial statements and I find that the revenue is sometimes way off. Also, large European company data seems to be out of sync.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
InsideView is being used in the sales department at PowerPlan for many reasons, but mostly for prospecting. As a business development rep, it is my job to find new prospects throughout the world to interact with. InsideView is my main tool for finding legitimate prospects and so far the information that it has provided has been impressive.
  • Accurate information
  • Attractive and easy user interface
  • Variety of tools to use within the platform
  • Contact info is sometimes off
  • "People" tab can have old information
  • International presence could improve
We use InsideView to find prospects first and foremost. The list building feature is one of my favorite tools to use. I can run detailed reports of what I am trying to find and it spits out full lists that can be exported into spreadsheets. This becomes useful when imported toa CSV file into other tools such as Salesforce.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is being used by multiple departments in the organization, mostly by marketing and sales. InsideView has made it much easier to summarize information about a company, upload information to my CRM - Salesforce, find contact email addresses, phone numbers, and LinkedIn profiles. I like that I can search for people by title but I am not redirected away from the page I am looking at. It can be irritating when you are searching for info and a site keeps bringing you to a whole new page; InsideView's layout does not do that. I know there is so much more I will be using it for in the future!
  • I like the layout of InsideView, it is easy to navigate and use which is important to me.
  • We have an amazing and attentive CSM that goes above and beyond in our phone calls. He showed me how to connect with prospects using my current LinkedIn connections, build and save lists, watch out for company news using keywords, search for information about competitors, and so much more!
  • The consolidation of company information on InsideView and ability to track current news and information is very helpful and easy to customize!
  • More contact information for international companies.
InsideView is very well suited for business development and sales development representatives. It is well suited for marketing. It is also a good start for reps looking to get into more social selling. I was very impressed with the connection to LinkedIn and how easy it is to use in that way.
August 20, 2019

Very easy to use!

Gerald Sarenas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
InsideView is so easy to use! I work in the sales industry, and InsideView has helped to make my work lighter and easier. They have great filters that you can use to search for an employee name, job title, location, and the company's address. Some of the employees within our company are starting to use InsideView as well and I haven't heard anything negative so far!
  • Easy to use for data gathering.
  • A very user-friendly sales tool.
  • Great customer service.
  • Some information is not updated, but this isn't a huge issue.
  • The search result for companies sometimes is hard to understand.
  • Not all companies are available.
I always turn to InsideView when I need to check a company's updated phone number, address, and employee size.
Score 8 out of 10
Vetted Review
Verified User
InsideView supplies a great database for leads. It helps you connect with the right person and is used by my sales agent. I also appreciate the updates InsideView has of companies which includes the latest news. Since I am in the logistics business, the industry tab this site has is exceptionally useful which offers information on suppliers.
  • Provide company insights.
  • Connects you to the most relevant person.
  • Easy to search people.
  • Needs to be updated.
  • More features to be used freely.
InsideView is well suited for when you are beginning to research a company. If you have already built a relationship with the client it is probably better to do further research on the companies' website or through other means. It is a great place to start.
Score 9 out of 10
Vetted Review
Verified User
InsideView is being used as a tool across the whole organization. With my company being in such a specific niche in the market, InsideView really helps narrow down potential sale leads. It also saves time finding key contacts and takes out the hassle of finding contact information on company websites. Also, it helps eliminate the inconvenience of manually entering all the data into my CRM.
  • Data integration.
  • Industry search feature.
  • View LinkedIn profile hyperlink: eliminates spending time searching on LinkedIn.
  • Need to upgrade to pro to use a lot of the features like viewing contact info.
It is great for sales leads and to get a good foundation of knowledge about companies, however, some information needs to be updated.
Logan Childs  ☁ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
InsideView is currently being used across the organization at Cheshire Impact. We use the marketing functions to validate and clean our data and the sales functions to enrich and prospect. My main usage of the platform is to enrich the data on the clients/prospects we have so we can ensure that our segmentation practices are the most optimal. Always looking for that personalization opportunity with every message/phone call my team engages on.
  • Data Quality: The data that I've leveraged is by far better than other providers I've used in the past. Even looking at our own company, when the data changed the adjustments were made in InsideView.
  • Ease of Use: Very easy to search for specific technologies, industries, & SIC codes
  • Clean: We get a lot of form fills that might have some incorrect data and InsideView is able to compare the data that we have and the data that they have for the most accurate output. Being able to do this on scale has been a huge time saver.
  • I currently don't have any CONS to report on my experience with InsideView.
  • I understand this is going to look biased since I don't have complaints but I really haven't experienced anything that I'm unhappy with in the year that we've been a customer.
Data quality is question number 3 on our Cheshire Success Index ( go.cheshireimpact.com/csi_infographic ) so for any marketing team looking to enhance their usage of marketing automation, having valid accurate data is a foundational step. Can't send personal emails if your email addresses are invalid. Many of the clients we work with have data that is decades old and their bounce rates will be through the roof. Having the ability to clean and enrich data on scale has saved hundreds if not thousands of hours for my team and our clients.
May 01, 2019

InsideView Review

Mitchell Wolfman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use InsideView to search for new accounts and to determine key information regarding specific companies such as revenue, employee size, industry, and company hierarchy.
  • Easy to use.
  • Information on a lot of companies.
  • Good user-interface.
  • Separates accounts by industry effectively.
  • Revenue information not always up to date.
  • Inconsistent company hierarchy at times.
  • Have to refresh too often when building account lists.
InsideView is ideal for the Business Development role, especially when it’s used for distributing inbound leads across an organization.
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