Overview
What is Demandbase Sales Intelligence?
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.
Demandbase Sales Intelligence Cloud Review
Demandbase is good platform for account intel purpose
Demandbase is your best ally!
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A one-stop shop for building and qualifying your leads. Every business or sales development representative needs an InsideView!!
Cut your research time in half and get instant access to rich, lively, up-to-the minute insights on your prospects
Great tool for prospecting in Sales and Marketing
LinkedIn met Pinterest and had a baby called InsideView
Great Customer Service!
My Likes & Dislike Building a Watchlist using Insideview
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InsideView: My Experience
If I could do it, you can do it too!
An inside view of InsideView
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Company information (92)9.292%
- Company/business profiles (90)8.888%
- Advanced search (89)8.282%
- Contact information (90)8.080%
Pricing
What is Demandbase Sales Intelligence?
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Demandbase Sales Intelligence - Interactive Demo
Features
Prospecting
Features related to generating leads and finding new contacts.
- 8.2Advanced search(89) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 7.3Identification of new leads(86) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 8.5List quality(88) Ratings
Lists generated by the tool are typically high quality.
- 8.3List upload/download(82) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 8.2Ideal customer targeting(82) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 8.6Load time/data access(88) Ratings
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 8Contact information(90) Ratings
Information about individual contacts is available and high quality.
- 9.2Company information(92) Ratings
Information about companies/accounts is available and high quality.
- 8.9Industry information(89) Ratings
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
- 8.6Lead qualification process(68) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 8Smart lists and recommendations(70) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 8.1Salesforce integration(62) Ratings
Integrates with the Salesforce.com CRM platform.
- 8.8Company/business profiles(90) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 9Alerts and reminders(71) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 8.2Data hygiene(79) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 7Automatic data refresh(71) Ratings
Contact and company data are automatically kept up to date.
- 7.8Tags(55) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 8Filters and segmentation(74) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Sales Intelligence Email Features
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
- 9Sales email templates(28) Ratings
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
- 9.9Append emails to records(31) Ratings
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Demandbase Sales Intelligence?
Demandbase Sales Intelligence Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
Data Augmentation & Lead Qualification Features
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Filters and segmentation
- Supported: Ability to append contact, lead, and account level data
Demandbase Sales Intelligence Video
Demandbase Sales Intelligence Competitors
Demandbase Sales Intelligence Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Demandbase Sales Intelligence Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(182)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
InsideView is a versatile tool that is widely used by sales professionals, sales operations teams, and marketing teams to efficiently investigate companies and qualify leads. With its integration with CRM systems, InsideView provides valuable contact information and social media accounts of key decision-makers, helping users to streamline their prospecting efforts. Users appreciate the ease of use of InsideView, rating it highly in terms of user-friendliness.
One of the primary use cases of InsideView is gathering up-to-date information on prospects and customers. It helps sales teams target the right prospects by providing valuable data about employees and customers, simplifying the process of reaching out to potential clients. The software also serves as a research tool for gathering data on companies before initiating contact, making it an invaluable resource for sales professionals.
Another important use case of InsideView is its ability to update account firmographic data and find new contacts. Sales and marketing teams use this feature to clean up their databases and add new contacts in HR. The software's support team is responsive and attentive, providing valuable partnership to users.
Furthermore, InsideView offers a Watchlist feature that allows users to track companies and their updates all in one place. This feature is particularly beneficial for staying informed about current customers and prospects. Additionally, InsideView provides financial news, charts, and company size information, making it a great resource for sales professionals conducting research on prospects.
Overall, InsideView proves to be a tremendous ally for outbound sales development activities by helping users gather data on companies and contacts for engagement. It simplifies prospect targeting, allows for efficient research, and provides valuable insights into industry trends. Whether used by start-ups or established organizations, InsideView offers accurate and detailed information that saves time during the sales process while assisting in meeting sales quotas.
Convenient Features: Many users have praised the convenience of the product's features. Some customers have mentioned that the product offers a variety of convenient features, such as easy setup and user-friendly interface.
Reliable Performance: Reviewers have highlighted the reliable performance of the product. Several users have expressed satisfaction with the consistent and dependable performance of the product over time.
Great Customer Support: A significant number of reviewers have commended the excellent customer support provided by the company. Customers have mentioned that they received prompt and helpful assistance from the customer support team whenever they encountered any issues or had questions about the product.
Long Summaries: Some users have found the company summaries provided by InsideView to be excessively lengthy and have suggested the need for more concise versions. They feel that the current summaries can be overwhelming and would prefer a more streamlined format. Additional Social Media Sources: There is a desire among some users for InsideView to include insights from additional social media platforms like LinkedIn and Instagram. They believe that incorporating information from these sources would provide a more comprehensive view of companies' online presence. Outdated Revenue Information: Users have reported instances where revenue information provided by InsideView is not up to date, causing potential inaccuracies in their analysis. Additionally, they have noticed inconsistencies in the representation of company hierarchies, which can make it challenging to understand organizational structures accurately.
Based on user reviews, here are the most common recommendations for the software:
-
Sign up for the software and take advantage of its resources. Users believe that they should have known about it earlier and recommend making full use of the tools provided.
-
Ensure proper functioning of purchased tools and address any difficulties with support team. Reviewers emphasize the importance of ensuring that the tools purchased are functioning properly. They recommend promptly addressing any difficulties encountered and seeking assistance from the support team.
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Start using the software and ensure staff receive training. Users find the software to be a great tool for obtaining information on companies. They suggest starting to use the product and ensuring that staff receive training to maximize its features. This, they believe, will save a significant amount of time in cold prospecting and improve effectiveness in hunting for new leads.
Attribute Ratings
Reviews
(1-5 of 5)A Great Tool For Prospecting
- Real-time information.
- Automated notifications/alerts when events that you determine to be important take place at the companies/organizations you follow.
- It provides a better picture of the overall company structure via its family tree tool.
- Easy CRM integration.
- Less direct contact information.
- Advanced search
- 80%8.0
- Identification of new leads
- 70%7.0
- List quality
- 80%8.0
- List upload/download
- 70%7.0
- Ideal customer targeting
- 90%9.0
- Load time/data access
- 80%8.0
- Contact information
- 80%8.0
- Company information
- 80%8.0
- Industry information
- 80%8.0
- Lead qualification process
- 80%8.0
- Smart lists and recommendations
- 90%9.0
- Salesforce integration
- 80%8.0
- Company/business profiles
- 90%9.0
- Alerts and reminders
- 100%10.0
- Data hygiene
- 70%7.0
- Automatic data refresh
- 80%8.0
- Tags
- 80%8.0
- Filters and segmentation
- 80%8.0
- We have built a good list of prospects from InsideView and yes, we are seeing positive impacts also.
- There is an increase in the number of business clients of our company, and yes we can see an increase in our ROI also.
-Appointment Setting
-End to End Sales
-Demand Generation
-Email Marketing
-Target List Building
-Audience Reach
- Lead Generation
- Appointment Generation
- Email Marketing
- Email Marketing
- Appointment Setting
- Data Management
- Developing Client Relations
- Developing Business to Business relations
- Price
- Product Features
- Product Usability
- Third-party Reviews
-Easy access to valid and appropriate prospects.
-Contacts Details
-Reasonable Pricing
- Implemented in-house
- No issues encountered at the time of implementation.
-User-Friendly Interface
-Problems get easily resolved
-The support team is polite and responsive
- User Interface
- Not found one yet.
InsideView Offers Strong Sales Triggers and Social Media Viewing, but Limited Company Coverage
- Sales Triggers -- 18 sales trigger categories which are displayed on profiles, included in alerts, and available for Build a List Prospecting (e.g. Show me companies in my territory that have recent product introductions)
- Executive Alerts -- News mentions and Tweets
- Social Media "Buzz" -- In product social media viewer that displays Facebook, Twitter, and RSS Blog postings by a company. Users may filter by feed type or keyword.
- CRM Support -- They support a broad range of CRMs including second tier players. They have an OEM deal with MS Dynamics that provides the service out of the box.
- Data Hygiene -- They now offer a separate set of hygiene services for enriching and updating content within major CRMs and Marketing Automation platforms
- Who Knows Who Tool -- Users can identify the best path to prospects including through colleagues. Users may upload contact lists to help supplement the path.
- LinkedIn links -- InsideView has broad availability of LinkedIn profile links for executives. Either they mined LinkedIn for this information or licensed the dataset from a LinkedIn miner. While they offer Twitter and Facebook links, they are sparse.
- Technographics -- InsideView just added technology vendor and product data to their service as a premium (pricing unknown). The coverage spans a half million companies. [I have not licensed or seen this data as yet]
- API and Connectors - InsideView has invested in developing a broad set of MAP and CRM connectors as well as a Developer's API.
- While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
- Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
- Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
- Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
- The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
- While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
- They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
- There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.
Do you sell across an organization or only to HQ and Major Subs? (IV limited to HQ and major)
Do you sell to companies with less than $5M in revenue? (IV limited information on smaller companies)
Are you looking for CRM and Marketing Automation integrations (IV has the broadest set of connectors)
Do you focus on sales triggers (IV strength)?
Do your sales reps use social media for researching companies and contacts (IV has strong viewing tools)?
Do your sales reps require broad intelligence for strategic selling? (IV has limited family trees, only basic industry information, partial financials, No SWOTs, No earnings transcripts, No profile export, etc.)
- Improved Customer and Prospect Awareness via Alerts
- Quick company and executive profiles for account planning
- Easy to share triggers and news with colleagues or to social media
Hoover's Online -- Deepest set of global companies and contacts. Best global family trees. Now includes FirstRain company news and alerts.D&B360 -- CRM connector for MS Dynamics, SAP, and Oracle on Demand. Includes Hoover's content, prospect list building, stare and compare updates, and batch updates. Top tier service includes the FirstResearch industry overviews.
Avention (formerly OneSource) -- Best prospecting tool on the market with a strong set of sales triggers. industry overviews, and SWOT reports European coverage includes financials and very deep UK coverage (financials, filings, credit scores, linkage, directors and shareholders profiles). SFDC integration supports prospect list building and management, stare and compare updates, and batch updates. New features include Business Signals (Predictive Scores), Ideal Profiles (Customized Predictive Scores based upon user weighted Business Signals), Conceptual Search (list building based upon ideas such as fracking or Obamacare), and SmartLists (dynamic company lists). Recent enhancements include the addition of risk profiles and SalesQuest Technology profiles (they acquired SalesQuest in 2014).
At the freemium end of the spectrum, Owler provides alerting and more limited company profiles.
Sales Genie is worth considering if you require both business and consumer prospecting.
At larger companies, InsideView would require only a single administrator to handle user ids and passwords. They would also be responsible for reviewing the usage reports to make sure the product is being used as part of each rep's sales process.
If you have a CRM, then the CRM admin would need to install the application. I did this myself in SFDC and it took about 20 minutes. The steps were fairly straightforward and mostly involved setting up the I-frames and custom fields
- Company and Executive Alerts
- Company Research
- Executive Research
- Prospect List Building
- SFDC Integration
- They have a feature that automatically tracks companies and execs that you have heavily researched in the past few weeks (the user sets the threshold rules). This works as an alerting system around companies and execs that I probably won't be interested in long-term, but around which I have a near-term interest.
- The Buzz Tab provides an in product view of Twitter, Facebook, and RSS blog feeds. Unfortunately, LinkedIn does not permit their feeds to be integrated into other services.
- I receive a feed of personal tweets from top industry execs in my daily alert
- I don't use the connections tool as my company is too small to properly leverage it.
- I don't have team alerts (again due to company size), but if my firm were larger, it would be used to setup shared alerts for tracking key competitors
- List Building from within SFDC (this feature is not available)
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
The freemium offering provided a decent set of content and features, but I was looking for broader alerting (they limit the freemium alerts to three sales triggers) and list building (the freemium does not provide list building). The expanded alerts cover 18 trigger categories and include a (somewhat Kludgy) custom alert builder. I have found the alerts to be accurate with few articles not related to a company and topic.
The list building is also robust with a broad set of firmographic and biographic variables
No. The fact that this was a freemium offering gave me a long window to use a limited version of the product and become comfortable with their usability, data quality, and alerting precision.
If my firm were larger, I would be more concerned about their limited coverage of smaller companies (The Equifax profiles for smaller companies are quite thin -- basically little more than yellow page listings).
- Implemented in-house
- No issues -- this is a cloud based information service
- They provide a set of scheduled training webinars and an online knowledge base to help with training.
- The SFDC connector is no longer displayed on the AppExchange (I believe it is still supported, but SFDC wasn't happy when they partnered with MS Dynamics).
- Setting up companies and executives to be watched
- Looking up a company or executive
- List Building
- Social media viewer
- Creating Custom Alerts
- Loading Connections Data
- Peer Lists (Not Supported) -- The user needs to write down the key peer variables and then go to Build a List and rekey them. Other vendors provide direct peer lists from company profiles.
InsideView is great for the entire team.
- Account Research.
- Trends.
- They give me key talking points to discuss while cold calling.
- Email accuracy could be better.
- Could use better metrics to evaluate ROI.
- Advanced search
- 70%7.0
- Identification of new leads
- 80%8.0
- List quality
- 70%7.0
- List upload/download
- 70%7.0
- Ideal customer targeting
- 70%7.0
- Load time/data access
- 60%6.0
- Contact information
- 60%6.0
- Company information
- 60%6.0
- Industry information
- 60%6.0
- Lead qualification process
- 70%7.0
- Smart lists and recommendations
- 70%7.0
- Salesforce integration
- 60%6.0
- Company/business profiles
- 60%6.0
- Alerts and reminders
- 60%6.0
- Data hygiene
- 80%8.0
- Automatic data refresh
- 60%6.0
- Tags
- 60%6.0
- Filters and segmentation
- 80%8.0
- Sales email templates
- 60%6.0
- Append emails to records
- 70%7.0
- Faster lead conversion.
- CRM integration is simple and accurate to leads and opportunities.
- Increased efficiency of sales team.
- Product Usability
- Product Reputation
- Vendor Reputation
- Watch lists
- Building lists
- Territories
- None
InsideView quick reference
- Good, quick, clean overview snapshot of what a company does.
- Integrates with SFDC nicely.
- Easy search option.
- More accurate data; occasional outdated contacts and information.
- Definitely increases employee efficiency by saving research time.
- Eases lead distribution by territory by listing location information.
- Search is a breeze
- Lists are easy to build
- Location information is quick to find
- Subsidiary lookup
- Replacement contacts
- State incorporated info
Reliable and Integrated
- Provided results from numerous search engines and data mining sites with relative accuracy.
- Allowed the Salesforce.com and InsideView capabilities to be easily integrated...capturing contact information.
- Helped with building lists.
- Improve research accuracy using LinkedIn, D&B, Yahoo Finance and other available tools.
- Integrated with Marketing, we had better lead conversion and lead validity.
- Blackboard,Basecamp,GoToMeeting,Luminate Online,ZoomInfo,WebEx Meetings,Hoover's
- Sales Research
- Lead Generation
- Lead Validation
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Vendor implemented
- Salesforce.com integration
- email access
- building/accessing corporate hierarchies
- Building complex lists