Demandbase Sales Intelligence

Formerly InsideView

I’ll talk about what aspects of the tool were most useful to me in my research. The tool gives so much information about what to consider about a company. My watchlist aspects gave me fast expert points to pay attention to. At first glance, my list gives a number of employees and revenue which gave me an idea of which companies to prioritize my outreach.

First Company tab,

I LIKE the overview information that defines the company. On this tab, you find a clear summary of what the company does, followed by a website to learn more about their Products and Services.

The Industry knowledge subtab lets me know how the company wants to use its product. For me having that industry knowledge sets the tone for how I should approach offering the value of my product to align with their focus.

The next subtab that stands out strongly is the Challenges the company faces. This tab shows information that allowed me to consider mechanisms of practice or a lack in advancement the company faces internally and around their customer challenges. This is where I gain my expert opinion on what strategies or technology a client could benefit from using. Call Prep tab displays a list of questions that are perfect for digging deeper into the companies challenges. I found them to be a great insert in the first stage of my call script using the SV Academy Conversational Selling Methodology. During my intro call to clients, I used these relevant open-ended questions to build credibility and trust to speak to questions concerning their industry.

Dislike having to go back into the Watchlist drop-down to select my custom watchlist each time to do a new search on the next company. I would like to just click a return tab back to my watchlist to cut down my clicks every time I need new company research.

Second People tab,

I LIKE the directory because it lets you follow the more impactful organizational leaders, narrowing down job functions and Job level. This tool helped me dive directly into the research of my persona verifying contact information, directly linking me to their Linkedin and their Google search. Great way to save a few clicks while searching your persona.

Dislike on People Tab was not having a detailed summary of my persona. This wasn’t a big bummer because I could just do the detailed research on my own using the Linkedin and Google links

Lastly on Insight Tab,

I LIKE the most recent news events about the company because they helped with my ideas to form my personalized intro emails. I was able to mention recent successes or praise around the company growth initiatives. Also above some news articles, Inside view uniquely lists contacts within the organizations that are mentioned in news articles to help see other impactful influencers and decision-makers within the company.