Return on Investment
- Information is important, so knowing which accounts to pursue and which are not engaged has a positive impact on ROI.
- Our ad spend has far outweighed sales results so far, but we have a long sales cycle.
Demandbase offers a comprehensive set of marketing solutions purpose-built for the account-based needs of B2B. The Demandbase B2B Marketing Cloud includes Advertising, Marketing, Sales and Analytics solutions. According to the vendor, their solution provides B2B marketers with an unprecedented ability to get results from their existing marketing technology.