Demandbase Reviews

Hard to put a dollar of percentage, but every interaction that I have used Demandbase has been more quality.

Easily have more prospects to target.

I have closed deals that started with Demandbase conversations.

The tool was expensive and difficult to stand up.

Due to lack of integration with tools, it was difficult to use.

Utilization was time consuming.

High investment on agency/client side

Long term net returns realized slowly

Hard to determine full ROI

Lead-to-account matching it provides opens up a wealth of possibilities in our MAP, as well as makes reporting a lot easier.

Information is important, so knowing which accounts to pursue and which are not engaged has a positive impact on ROI.

Our ad spend has far outweighed sales results so far, but we have a long sales cycle.

Lead generation

Enhancing conversations

Relevancy

We were able to show that web visitors who experienced the personalized homepage that we implemented and segmented using Demandbase had longer sessions and took favorable actions on our site

Created a number of quality impressions with qualified buyers within our target organizations.

Has immensely helped the ABM team qualify and target leads.

More clients.

More revenue.

Less time having to research.

Great for who viewed what and for how long

Not great for finding new contacts to reach out to

Great visual and graph views

Better likelihood of meetings

More meetings = more opportunities

More opportunities = more closed deals/revenue

Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.

We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.

Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.

Our company has software and services for very large health plans with lengthy sales cycles with multiple decisions makers. The reporting available has been a large ROI for us in helping achieving overall business objectives of targeting accounts.

It allows for more targeted account based marketing that helped us move forward with achieving our goals.

Positive: It greatly increased the research and marketing efficiency on our sales and was a great product to use for that matter.

Negative: The high price of using this software made us expect greater gains in sales than we actually received.

Positive: We feel like we have much more information in the market sector than we had before.

No idea; we don't track this (yet)

Account Based Marketing strategies and insights have enabled our ABM programs.

Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.

Our ABM program does 19X pipeline to cost.

Our ABM program does 3X ROI.

My reporting every week only takes around 15 mins to complete each week, thanks to Engagio.

Great insights on enterprise company visits.

My company sells very large software solutions, with a months-long sales cycle and often over a dozen decision makers in each account. The out-of-the-box reporting that we got from Salesforce and Marketo made talking to sales about these accounts difficult. We were looking at individual people and they were looking at a large organization. Engagio helps us speak the same language, and more importantly, it's helped Marketing align our goals to the things sales cares about.

Better and more targeted account based marketing

Valuable conversations with the hottest targeted accounts.

Increased pipeline.

Increased ROI on marketing efforts (PPC, SEO, paid media, content syndication, etc.).

If Demandbase helps us bring any deal with their Ads program, the program can be paid by that itself, so it can be very minimal effort for a big ROI.

If it does not bring any closed-won deals it might be a little bit of a loss since the pricing of some of the programs.

Would like to keep using these programs year-round but because of the pricing, it is difficult to work in the budget.

Enabled us to do account based targeting that is expected to have good ROI

Enabled us to do industry based targeting that is expected to be a big deal

Provided us better insights about visitors to our site, allowing us to analyse their behaviors better.

Huge increase in form conversion rates

Huge increase in engagement metrics for specific industries we target.

Nice solid lift in engagement from companies we are specifically trying to do business with.

Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on

At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues