Demandbase Reviews

Information is important, so knowing which accounts to pursue and which are not engaged has a positive impact on ROI.

Our ad spend has far outweighed sales results so far, but we have a long sales cycle.

Lead generation

Enhancing conversations

Relevancy

We were able to show that web visitors who experienced the personalized homepage that we implemented and segmented using Demandbase had longer sessions and took favorable actions on our site

Created a number of quality impressions with qualified buyers within our target organizations.

Has immensely helped the ABM team qualify and target leads.

Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.

We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.

Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.

Positive: It greatly increased the research and marketing efficiency on our sales and was a great product to use for that matter.

Negative: The high price of using this software made us expect greater gains in sales than we actually received.

Positive: We feel like we have much more information in the market sector than we had before.

Account Based Marketing strategies and insights have enabled our ABM programs.

Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.

Great insights on enterprise company visits.

If Demandbase helps us bring any deal with their Ads program, the program can be paid by that itself, so it can be very minimal effort for a big ROI.

If it does not bring any closed-won deals it might be a little bit of a loss since the pricing of some of the programs.

Would like to keep using these programs year-round but because of the pricing, it is difficult to work in the budget.

Enabled us to do account based targeting that is expected to have good ROI

Enabled us to do industry based targeting that is expected to be a big deal

Provided us better insights about visitors to our site, allowing us to analyse their behaviors better.

Huge increase in form conversion rates

Huge increase in engagement metrics for specific industries we target.

Nice solid lift in engagement from companies we are specifically trying to do business with.

Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on

At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues

5% increase in CTR from dynamic ad creative

20% introduction to pipeline of display advertising targeted enterprise accounts

approx. 300% ROI on first targeted advertising campaign

Increased employee efficiency

More control and accuracy over CRM account data

Increased lead conversion

Improved reporting

Better customer service through click to chat by providing the rep with detail information from DemandBase.

There are plenty but to name a few, 1) highly qualified sales leads 2) serving personalized content to improve customer experience 3) increase conversion by shortening sales process 4) upsell or cross sell products to existing customer base.

We are able to place advertisements on the correct sites as well as assist the Field Marketing Team with which companies to approach. Lets say that our Sales Reps are going after Company A with product AB, however Company A only viewed product AB 3 times in the year. Whereas Company B viewed product AB 20 times, we are able to have our sales reps put there attention on Company B. Also, we are able to see which product Company A is accessing, having Sales reps try to sell them the product they are interested in. This helps save our Sales Reps time and keeps them well informed. I am not sure of the percent or $ amount of ROI, but I can assure you that the product has paid for itself many times already.

would help in content targeting....

Higher conversion rates on forms

Lower abandonment rates

Increase in leads