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DemandScience

DemandScience
Formerly PureB2B

Overview

What is DemandScience?

DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 3 features
  • Audience profiling and targeting (17)
    8.3
    83%
  • Content performance analytics (14)
    7.6
    76%
  • Campaign optimization dashboard (10)
    6.9
    69%

Reviewer Pros & Cons

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Pricing

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What is DemandScience?

DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

7.6
Avg 7.8
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Product Details

What is DemandScience?

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Founded in 2012, DemandScience's products, data and leads are used by more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune's Magazine's list of the best workplaces in advertising & marketing.

Boasting an audience of SMB and enterprise buyers, DemandScience provides a range of marketing solutions, encompassing:
  • Content Syndication
  • Data Solutions
  • Account-Based Marketing
  • Marketing Qualified Leads
  • Data Driven Intent Marketing Network

DemandScience Features

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Page-level engagement analytics

DemandScience Videos

Intent-Driven Lead Generation: an Intro to PureSyndication PurePredict
Introducing PureABM - Driving Revenue & Growth

DemandScience Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States of America, United Kingdom and Canada
Supported LanguagesEnglish

Frequently Asked Questions

DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.

ZoomInfo Sales, TechTarget Data-Driven Display, and CallRail are common alternatives for DemandScience.

Reviewers rate Audience profiling and targeting highest, with a score of 8.3.

The most common users of DemandScience are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(130)

Attribute Ratings

Reviews

(1-25 of 75)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Demand Science for a content syndication campaign targeting HR executives. We offered a download of a white paper or an on-demand webinar video. We then targeted these recipients with an email cadence. We purchased 330 leads.
  • targeting
  • lead generation
  • landing pages
  • communication
  • lead quality
  • job transitions / internal handoffs
Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
September 15, 2023

Feedback

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Lead gen for clients
  • Client Relationship
  • Turnaround times
  • QA review (more for landing pages and email copies than leads itself)
For certain markets it works well, but for other regions such as KR, there is no one who can proof read and so a lot of the time the basic copy on landing pages is completely wrong.
Andrew Johnson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DemandScience provides leads for us through their content syndication offerings. Their leads consistently perform well down funnel, and they are always willing to work with us to make the targeting as specific and relevant as possible. They oftentimes push us to get more specific with our targeting or provide them with more specific lists because they want our campaigns to do well. Other partners usually just go with what we provide them because they don't want to put in the extra work.

Our rep at DemandScience is always on top of things and gets back to us very quickly when we make any request. He oftentimes gets back to me within an hour of reaching out to him. He is also proactive and comes to us with recommendations frequently. The recommendations are oftentimes unique and ahead of the curve of what we receive from other content syndication partners we work with. The CPLs are competitive with the offerings of other partners that we work with. Overall, I would recommend DemandScience because they are easy to work with, a proven successful partner after years of working with them, and because their offering is competitive, and because I feel like a valued customer to them.
  • Quick to implement campaigns or changes
  • Proactive with recommendations
  • Keep CPLs quite competitive
  • Provide incredible scale in whitespace
  • Often, DemandScience pushes for contracts on their timing instead of moving with our timing.
DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions.

Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DemandScience has helped us solving our B2B leadgen strategy. Whenever we need any campaign where generating lead is the most important criteria, we look for DemandScience campaign to target specific buying group. We are able to target specific buying group based on account names, countries, seniority, function, frequency of leads from each account and each seniority etc.
  • Targeting
  • Quality of leads
  • Lead frequency from each account
  • Uses of assets for content syndication
  • Cost per Lead
  • End to end lead nurturing
Some specific scenarios based on my experience where DemandScience is well suited, and/or scenarios where it is less appropriate are - 1. If you need guaranteed leadgen activity, trust DemandScience for time bound leadgen activity. These leads will be verified by their quality at the DemandScience end before sharing it with the client. Once the client received the leads, they can verify it at their end and if they also found some leads which doesn't fit their requirements they can get them replaced.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Syndicating our 1st party content across publishing networks/sites. We've used DemandScience the past year and have been pleasantly surprised by the results of the syndication. Goal is to bring in net new contacts for further engagement and the leads/responses are faring the same as more expensive lead gen providers.
  • Client / Customer Service
  • Campaign SetUp and Delivery
  • Accountability against targeting parameters and pacing goals
  • Better Reporting Out
We like DS as their CPLs are more competitive and results are similar with competitors that tout a higher CPL offering. Where they stand out for us is their customer service and delivery. The team is responsive, nimble, and accountable- which we greatly appreciate.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Generate leads
  • success management- amazing support
  • quality- fantastic project management, tracking quality from beginning to end
  • quick to respond- great communication
  • More support for the success manager (Kitti manages the whole relationship from budget discussion through interpreting the brief to campaign delivery)
The success managers are great. Working with Kitti makes me confident about precise and quality campaign delivery
Score 8 out of 10
Vetted Review
Verified User
Incentivized
DemandScience is one of our trusted partners for meeting our clients' lead generation objectives. Utilizing DemandScience's content syndication offering, we have successfully delivered high-quality leads for our clients in APAC.DemandScience's expertise has played a pivotal role in establishing strong relationships within the region. Our ongoing partnership with DemandScience drives remarkable success and delivers exceptional results for our clients' campaigns.
  • Delivering quality leads in APAC
  • Good support
  • Seamless Integration with Client 's Martech
  • Performance Insights
  • Advanced Targeting
Our engagement with DemandScience is mainly content syndication, generating top-of-the-funnel leads, hence the relationship with them is very straightforward. Nonetheless, DemandScience is dedicated to achieving the conversion goals and completing the engagement within the timeframe agreed upon. The Account representatives offer helpful advice and insights when asked and respond swiftly when needed.
Tobias Weiß | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use them as a partner for content syndication campaigns with our client accounts. Our targeting is often quite niche and therefore the audience size is considerably small. Demandscience has a huge database which helps to meet the given volumes our clients requests with also offering a competitive CPL at a decent quality level.
  • Huge lead volumes within the target audience
  • Fast turnover time
  • Competitive CPL
  • Volume of deliverables
  • Bant Leads are a thing our clients would love to have
We use them as a partner for content syndication campaigns with our client accounts.
If you want high lead volumes and not too many lead partners within the media plan, you should reach out to Demandscience.
DS is strong when it comes to target account lists and fast in their reply as well as the internal setup.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use DemandScience for lead/demand generation and display for one of our tech clients and have done since last year, we are now on our third campaign with them.
  • Client Service/ Account Management
  • Flexible in terms of reporting and can provide more than one per week
  • Prompt in turning around previews and other client deliverables
  • Competitive pricing and good coverage across EMEA markets and Middle East
  • Access to senior decision makers in the business
  • They lagged behind target for one campaign
  • Summary reports could be more detailed
DemandScience is placed well to drive high volume lead gen campaigns at a competitive CPL cost. Especially has good coverage in smaller markets in EMEA and Middle East when compared to other vendors. Display activity drove a CTR above industry benchmarks which is positive given that this is how we measured success.

Need to be careful about over promising which happened during one campaign and did not reflect well. It would be great if they could pass back intent insights on either a lead or account level
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use DemandScience to provide us with highly targeted content syndication leads that we use to feed into our ABM Campaigns.
  • Provides opted in ICP Leads
  • Automates lead delivery
  • Detailed Reporting by persona and content
  • Too much rotation on the sales/account management side
  • Website where the content is hosted could be more advanced
Great at providing opted in laser targeted leads. Great at making the process seamless and integrating the delivery into your MAP or CRM. No spreadsheets or downloads necessary. Great at staying in the parameters of exactly what you need. Very competitive CPLs. Engagement levels on the provided leads will likely be fairly low.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DemandScience plays an integral role as a strategic tool for business-to-business (B2B) lead generation, using content syndication and we are just starting an ABM display trial. We leverage DemandScience's intent analytics and data science capabilities to identify high-potential leads. By segmenting potential customers based on job titles and specific company demographics, we're able to ensure that our thought leadership and product content reaches the individuals who not only have the Budget, Authority, Need, and Timeframe (BANT) to purchase our products but also, those who would derive maximum value from engaging with them. We are better equipped to identify and focus our efforts on those prospects who exhibit a higher propensity to engage with our offerings. This not only maximises our resources but also ensures a higher success rate in our B2B lead generation initiatives.
  • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
  • Delivery of leads was ahead of schedule.
  • They set expectations, and then delivered what they said they would.
  • The leads matched our criteria as agreed.
  • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
  • For one product, the content syndication of ebooks, we have found the slightly more competitive cost per lead pricing that suits us for a similar product.
  • The proposal deck / PowerPoint could be a little clearer.
  • Understanding / Accessing the intent insights and how to access and use them could be clearer.
Based on our experience, DemandScience is particularly well-suited for scenarios where we have B2B thought leadership content and we aim to engage specific audiences based on job titles, industries, company sizes, or specific companies. For instance, let's say we have published a white paper on innovative recruitment practices in the tech industry. Our objective is to generate lead data from C-suite executives, directors, or managers in tech firms of a particular size. Utilising DemandScience's advanced analytics and data segmentation capabilities, we can target this exact demographic, ensuring our thought leadership content reaches the right people. The lead data generated from this exercise is then utilised for further marketing nurturing, be it through personalised email campaigns or targeted webinars, thereby enhancing our prospect engagement strategy. They may be less suitable for broader awareness campaigns to a mass audience.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use DemandScience to generate leads and fill our pipeline. At the moment we are focusing on top of funnel, but may explore their offerings for further down the funnel in the future. They help us get qualified leads by promoting and syndicating our content, it's a great supplement to our other marketing activities.
  • Great customer service
  • High quality leads
  • Seamless campaign experience
  • There's nothing I can think of
I would really recommend DemandScience to any company that is looking to ramp up their lead generation. It is a fast, easy and cost effective way to access more qualified potential buyers. The cost per acquisition is much lower than something like LinkedIn ads. Highly recommend for other B2B companies.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We were trying to expand our email leads with contacts that show at least some intent for what our software offers. Therefore, we engaged with DemandScience to syndicate our content on their third party websites that catered specifically to our target audience. From here, website visitors can download our content in exchange for their contact information. We would then get these leads sent over to our sales and marketing teams to be nurtured through email and other demand gen channels.
  • Easily replaces leads if we don't think they were aligned enough to our ICP
  • Fast responses/communication
  • Understands our needs
  • Leads directly uploaded to our CRM didn't work well for us — could be an error on our end
DemandScience is a great option to organically expand email/prospect lists with leads that show some degree of intent and are in your ICP. This overall is helpful for growth marketers that are trying to supercharge their demand generation efforts and drive pipeline accordingly.
LaRessa Cox | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
DemandScience was used to gather intel on a specific targeted audience around multiple service lines within our business and to drive a higher count of credible prospects to our business development team. Knowing sales is about having conversations and how many people you need to touch in order to gain those conversations; we needed more qualified candidates.
  • They are very organized at tracking the leads and presenting that to your team.
  • They manage the landing page creation for your assets.
  • They help train and understand how to manage the leads.
  • Better lead flow to CRM.
  • Setting expectations on nurture tracks and what sales need to do with leads.
  • Landing page setup and the utilization of buying signals. A way to differentiate top, middle, and bottom-of-funnel leads.
If you are looking to increase your lead count with valid, credible contacts, DemandSciene is a fit. However, you can also buy a list for less, so you need to make sure you are validating your buying pool in some way. If you are looking for lead generation or bottom-of-funnel, I would not say that scenario is appropriate for their strengths.
Belén García | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At Urban Sports Club we needed to find a partner that could help us achieve our leads target. We found the perfect partner with Demand Science. Since the beginning we have a very close partnership with them, they have always been willing to listen to our needs and do everything they could possibly do to help us achieve our targets. From time to time, they present us new ideas of campaigns, which we appreciate.
  • Account management
  • Demand Generation
  • Lead Generation
  • Campaign ideas
  • Nothing, it's all good
Demand Science is the perferct partner for content syndication. We usually produce several ebooks every year, and Demand Science helps us to distribute them among our target audience. They also help us to get leads out of the people that show interest in our ebooks.
In addition, they helped us integrating their platform with our own CRM, which makes it very easy for us to receive those leads automatically, with all the relevant information that we need.
Demand Science are also very flexible when it comes to adapting their campaigns to our targets. Some months we need more leads than others, and they are always happy to moderate their campaigns to adjust to our needs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Demand Science when it comes to the media planning side of our business as their lead generation programme allows us to acquire leads for our clients.
  • Provide valid leads
  • Competitive CPL rates
  • Great service and prompt communication
  • Providing any added value
  • More insight into how leads are acquired
  • A level of QA to ensure leads are valid
Based on successful campaigns we have previously run with Demand Science, the client has been very impressed in terms of the quality/validity of the lead hence why we would love to work with them for future activity.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use DemandScience as a way to build a contact list for a new market or to do high-level brand awareness in existing markets through their content syndication product. We provide them with a segment we want to target and several pieces of content, which they then distribute, and we then receive notifications of people who have engaged with the content for further nurturing.
  • Easy setup.
  • Customer service.
  • Top-of-funnel engagement.
  • More nurturing options.
  • Removing duplicates.
  • More comprehensive solutions.
DemandScience is perfect for high-level awareness and top-of-funnel content syndication. The challenge is once you have the contacts, then nurture them to make them ready for sales. I believe DemandScience may have other products for this, but we do not currently use them. Need to have good lead nurturing in place.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
DemandScience is able to generate leads from our hard to reach audience (C-suite, Dir+ personas) as a manageable cost-per-lead, especially in comparison to other vendors and platforms. We partner with them for ABM campaigns, providing a target account list, relevant assets and more. We also have a backend, auto lead pass that makes the lead generation and processing very manageable. Lastly, we use their display advertising capabilities to continuously nurture this same audience. Because we have a unique business case and hard-to-reach audience, DemandScience has been critical in generating high value leads.
  • Strategic thinking and campaign set-up
  • End-to-end strategy and implementation support
  • Consistent communication, reporting and updates
  • Ensuring quality of leads and that none are incorrect email addresses or titles
  • Communication between account and implementation teams is sometimes inconsistent, resulting in delays or mistakes
  • Enhanced display advertising dashboard or further integration with CRM (pulling data/insights into CRM)
If you are looking to engage a hard-to-reach audience without bloating your budget, DemandScience is the vendor for you. They are also very strategic and will help you design a program to fit your business goals. However, these are still top of funnel leads that will require ongoing nurturing. If you're looking for sales-ready leads, this likely will miss the mark.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Good overall. It drives a good amount of leads in our ICP, price is okay for the European market. The leads are pretty cold but if you need to fill the top of the funnel to nurture after it is a good option. We use it mainly to target specific industries and our ICP with thought leadership content
  • Provides leads within the ICP and/or industries your indicate
  • Quality is 70/80% accurate contacts which is pretty good in the industry
  • Customer service is good, responsive and they keep you up to date with the good and the bad
  • It would be good if they can provide, even if it would be a more expensive service where you genuinely know the leads served interacted with your content.
  • Provide tier levels leads
Use when there is a need to fill the top of the funnel with opted in contacts that you can nurture afterward and know a good 5% (depending on what you have to sell) will convert into quality opportunities. When you have sales going after specific accounts, you can use them for your ABM strategy to target accounts they are after Industry specific campaigns, target your ICP in industries you know you win
Lauren Vasu | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have been using Demand Science for the past three years as a way to grow our database with net new leads and generate new business pipeline for the company. In 2021 Demand Science (formerly PureB2B) had the best ROI of all our other content syndication vendors.
  • lead generation
  • targeting new audiences
  • content syndication
  • integration with salesforce/marketo
We are using demand science for our tentpole virtual summit to drive incremental leads from net new audience and they were able to deliver the full lead guarantee prior to the live event.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I work at an advertising agency and put together paid media recommendations based on our client's needs. A lot of our clients have lead generation goals which is how we have partnered with DemandScience most recently - leveraging DemandScience's content syndication offering. DemandScience was successful in filling the funnel and also the marketing leads generated progressed at a strong opportunity rate and resulted in positive ROI for the client when comparing advertising investment and preliminary opportunity ROI.
  • Strong customer service relations. Particularly important with the number of solution providers there are in today's market
  • Efficient, competitive rates to generate results
  • Ability to support multiple strategic tactics that fit within campaign parameters to meet client's objectives
  • Our experience with DemandScience has all been positive - no real areas for improvement
  • We have had a client looking for highly qualified, BANT qualified, sales ready lead tactics - we haven't partnered with DS for these solutions so unsure how would perform in this area and of specific offerings
DemandScience makes sense for a partnership if you're looking to generate qualified leads efficiently. DemandScience is a great partner when you have clear ABM goals and defined priorities (target account list, titles, etc)

DemandScience would be less appropriate for awareness and branding plays
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
DemandScience helps with our pipeline strategy by providing access to high-quality leads. We run different campaigns for each of our main products and audiences - and get a healthy supply of leads from the Demandbase platform. Our campaigns include ABM, BANT, and wider content syndication programs that help us get the pipeline for various stages of the funnel.
  • Great Support
  • Targeting and audience set up
  • Lead quality
  • Reporting
  • Manual campaign set up
  • Repetitive tasks needed to be performed
  • No direct access to platform
DemandScience is a good tool for someone who is new to content syndication and lead generation. It does the job pretty well. It lacks on the technology side - by not giving access for users to the platform - so difficult to do their own setup, research, and reporting.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to generate content syndication leads - the team are very helpful at DemandScience and I highly recommend them. They help us get top of the funnel leads, which we then nurture in house.
  • Communication of campaign success
  • Timely delivery of leads
  • Supply leads via excel rather than an online Vault platform
They help generate fast leads. The leads do require further nurture, so if you're looking to keep your lead funnel running then DemandScience is great.

If you're looking to book quick sales meetings with the leads, then it requires more work.

Overall great!
Brice Agamemnon | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I am using DemandScience for content syndication and lead generation. Content syndication is useful to reach new potential subscribers, increase brand awareness and grow our audience. We also use DemandScience for lead generation for potential clients. We have been using it for the past 3 years, punctually, when we needed extra resources to grow our operations.
  • Content Syndication
  • Lead generation
  • Database Enrichment
  • Initial Campaign Setup
DemandScience is an exceptional platform that proves to be highly beneficial for brand awareness. With its comprehensive suite of tools and services, it empowers businesses to effectively promote their brand and reach a wider audience. The platform provides valuable insights and analytics that help in understanding the target market better, enabling businesses to tailor their marketing strategies accordingly.
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