DemandScience

Formerly PureB2B

Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.

Mainly in the flexibility of targeting

I am super happy with the campaign management

DS has a huge database and therefore lead count within the niche audiences and industries.
Many other lead partners are specialized in one industry. DS is capable of delivering in multiple industries, which is awesome if you target different target audiences as well. There is a high chance we ca run solely with them which streamlines the reporting part when everything is delivered by one partner alone

Over the past year we've utilised a variety of content syndicators, approximately six or seven in total, as we believe in maintaining a diversified mix of suppliers to ensure comprehensive and well-rounded marketing efforts. While all these platforms have their individual strengths, DemandScience stands out due to its unique blend of features. What sets them apart is their provision of intent data, a valuable resource in identifying prospects who are in an active buying cycle. This, coupled with their ability to combine syndication and display campaigns, allows for a more targeted and effective approach to our marketing endeavours. The customer service and account management support provided by DemandScience have been great. They consistently display a customer-centric approach, providing us with valuable insights and guidance, which has helped our campaign management and execution. Despite our usage of multiple suppliers, DemandScience will likely remain a part of our mix. Their unique features, combined with their attentive and supportive customer service, have made them a valuable ally in our B2B marketing strategies, positively impacting our lead generation and nurturing efforts.

I've only used DemandScience for content syndication.

I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.

Demand Science has the largest audience in our target groups, which is exactly what we need, as we always require high volumes of leads.
They are also very good when it comes to account management, we always feel that they are there for us, and if we ever have any issue, they all show a high commitment to resolve it.

We have used other media vendors from the likes of Madison Logic, Inbox Insight etc.

However, it has been the direct feedback from the client, great customer service and competitive CPL rates that have influenced our choice.

I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for the European market.

We have used Tech Target in the past which is much more expensive than Demand Science but lead quality is the same across both vendors

Similar offering to other content syndication offerings. Of 12 tested partners in the last year, DS ranked 7th in Opportunity Rate and 4th on CPL rate.

DemandScience is a good tool, but doesn't measure up to some other more tech-oriented content syndication players. Taboola is an excellent tool that has a very good user interface to set up the launch and monitor campaigns.

DemandScience is easy to use.

Demand Science's communication skills through email against the ones selected is great! when it comes to getting preview links to go live in the markets they are quick to generate these. As well as getting them amended as per our request, we never have any issues with this company which we may endure on others producing the same thing.

None

All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for all campaigns.

Again, the main draw to DemandScience was primarily the Scale available across all markets we attempted to target and garner leads from.

DemandScience has better leads quality

Good for quality appointment setting, poor against content syndication.

6sense uses the market leader for a data intent engine called Bombora along with paid advertising and content syndication. They also have their own intent keywords you can use. ZoomInfo outperforms in contact information and on all the data you need to know about companies you are prospecting.