Cost-effective Lead Gen that May Perform Well for You - Worth a Trial!
We used Demand Science for a content syndication campaign targeting HR executives. We offered a download of a white paper or an on-demand …
Overview
What is DemandScience?
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
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Awards
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Popular Features
- Audience profiling and targeting (17)8.383%
- Content performance analytics (14)7.676%
- Campaign optimization dashboard (10)6.969%
Reviewer Pros & Cons
Pricing
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What is DemandScience?
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
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- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is DemandScience?
DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Founded in 2012, DemandScience's products, data and leads are used by more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune's Magazine's list of the best workplaces in advertising & marketing.
Boasting an audience of SMB and enterprise buyers, DemandScience provides a range of marketing solutions, encompassing:
Boasting an audience of SMB and enterprise buyers, DemandScience provides a range of marketing solutions, encompassing:
- Content Syndication
- Data Solutions
- Account-Based Marketing
- Marketing Qualified Leads
- Data Driven Intent Marketing Network
DemandScience Features
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
DemandScience Videos
Intent-Driven Lead Generation: an Intro to PureSyndication PurePredict
Introducing PureABM - Driving Revenue & Growth
DemandScience Integrations
DemandScience Competitors
DemandScience Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States of America, United Kingdom and Canada |
| Supported Languages | English |
DemandScience Downloadables
Frequently Asked Questions
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
ZoomInfo Sales, TechTarget Data-Driven Display, and CallRail are common alternatives for DemandScience.
Reviewers rate Audience profiling and targeting highest, with a score of 8.3.
The most common users of DemandScience are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(130)Attribute Ratings
Reviews
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September 12, 2023
DemandScience Activate review
We used the service purely for lead generation.
- Account based marketing
- Listening to, and following feedback
- Avoid changing account managers so often
- Account based marketing breadth and depth
- Geographies targeted
N/A
N/A
N/A
N/A
N/A
N/A
- Helped build marketing database
- Did not help ROI as much as we wanted, but some revenue was closed
Marketing
Lead gen
- Lead gen
- ABM
- I can only see from a lead gen or ABM perspective.
No
I'd look at more reviews.
- Implemented in-house
Change management was minimal
- The team reading my feedback re the landing pages.
No
No
When they offered free leads as compensation for poor account management.
- The spreadsheet I was sent with the lead info.
January 24, 2023
Make sure you define your ICP with them upfront.
We used DemandScience to develop MQLs and then called on them to convert them into booked meetings (SQLs). We also provided them with our own MQLs from a webinar and then had them call on us for us to generate SQLs via phone appointments/Zoom meetings.
- Lead Generation.
- Content Syndication.
- Data Intent.
- Listening to customer to identify target persona.
- Integration with Zoom and Outreach.
- Integration with my calendar.
N/A
N/A
N/A
N/A
N/A
N/A
- We did not close any opportunities.
- They provided the wrong persona (ICP).
- They also did not market to the right industries.
- 6sense
6sense uses the market leader for a data intent engine called Bombora along with paid advertising and content syndication. They also have their own intent keywords you can use. ZoomInfo outperforms in contact information and on all the data you need to know about companies you are prospecting.
5
Marketing and Sales
2
Prospecting, marketing, demand generation and qualifying prospects
- Demand Generation
- Content Syndication
- Appointment Setting
- Data Intent
- Appointment Setting
- Direct Dials
- Purchasing data intent feature
- Mobile Numbers of prospects
No
- Price
- Product Features
- Product Usability
Content Syndication using DemandScience's platform was extremely important to using a intent data to drive MQLs and set appointments.
There would be nothing I would change. They were a really good choice. However, my executives did not use the data correctly.
- Third-party professional services
DemandScience implemented the solution.
Yes
Provide them with our content, they created the material, they syndicated the content and provided us with MQLs that they dialed on. Any appointments they set for me they would put a meeting on my calendar.
Change management was minimal
- Defining our ICP
I don't if we purchased premium support. However, we met with their customer success team weekly or bi-weekly.
No
They provided us with MQLs that worked for our ICP by replacing the ones that didn't work that they initially generated.
- Appointment Setting
- MQLs
- Appointments would not integrate well into my calendar
No
We use DemandScience Activate in both NA and EMEA for the targeted top-of-funnel lead generation geared to specific accounts, job titles, and regions. We have used both the general lead programs as well as BANT lead programs. DemandScience Activate has allowed us to run these top-of-funnel lead programs in our two key regions cost-effectively and we've seen positive results in terms of matches to our targeting.
- Flexible and responsive when it comes to targeting, and shifting targeting
- Multiple geography programs that seem to be equally strong in results
- Responsive customer point of contact, good communication
- We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
- A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
- Different program types depending on business goals
- Flexible and responsive to changes in targeting, ability to target at account and ICP level fairly accurately without requiring a large amount of "look-alike" accounts
- Good overall communication on the account, progress
- Since this is a TOF program, conversion has been pretty low, but that was expected.
- We aren't really looking at this program to drive pipeline and didn't see many conversions even from the BANT program, but that's pretty common even across other vendors.
- True Influence Marketing Cloud (formerly InsightBASE) and Integrate Demand Cloud
We chose DemandScience Activate along with other vendors to test. We chose DemandScience Activate because the lead quality and cost were competitive against other vendors we tested.
2
Marketing
- Lead generation
No
- Price
- Product Features
Ability to target by account and ICP across multiple geos
- Don't know
No. We use DemandScience for content syndication.
No