Using D&B Hoovers for B2B Sales and Marketing
Finding names of prospects to generate leads in sales territories for equipment.
Overview
What is D&B Hoovers?
D&B Hoovers delivers sales intelligence data for millions of companies globally.
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Popular Features
- Company information (82)8.888%
- Industry information (81)8.484%
- Advanced search (80)8.383%
- List quality (81)7.979%
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What is D&B Hoovers?
D&B Hoovers delivers sales intelligence data for millions of companies globally.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is D&B Hoovers?
D&B Hoovers offers deeper B2B
intelligence to Sales, Marketing, and RevOps teams to help users
· Discover the opportune market
· Prioritize the best prospects
· Close more deals, faster
The D-U-N-S Number Difference
· 272M+ company profiles, with 37M+ corporate linkages and Decision HQ
· 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location
· 175+ targeting filters
Reaching the ideal buyer
· Ideal Customer Profile and Total Addressable Market visualizations
· 1st-party data integration
· Bombora, Visitor Intelligence, and D&B Custom Intent data
Sparking conversations that resonate
· Company news, org charts, tech infrastructure, and financial insights
· Real-time opportunity triggers
· Analyst research, competitive comparisons, industry forecasts
Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder are offered as a solution to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.
D&B Hoovers Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Web traffic insights
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Notes
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Append emails to records
- Supported: Exchange integration
- Supported: Marketing automation integration
D&B Hoovers Screenshots
D&B Hoovers Videos
The Best B2B Sales Prospecting Techniques For Lead Generation | D&B Hoovers
D&B Hoovers Audience Builder – Overview
Bombora Intent in D&B Hoovers (with demo)
D&B Hoovers Technology Insights
D&B Hoovers Integrations
D&B Hoovers Competitors
D&B Hoovers Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish |
D&B Hoovers Downloadables
Frequently Asked Questions
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Reviewers rate Sales email templates highest, with a score of 10.
The most common users of D&B Hoovers are from Mid-sized Companies (51-1,000 employees).
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April 18, 2024
Using D&B Hoovers for B2B Sales and Marketing
Finding names of prospects to generate leads in sales territories for equipment.
- Easy to use - create a list with specific criteria
- Easy to search for company and contact names to verify contact info
- Easy to manage the lists and view them quickly on a personal dashboard
- Navigation - moving back and forth from contacts and list needs improvement
- Intent to buy lists - not as accurate or abundant as hoped for
- Does not show as many email and phone numbers for contacts as the competition
I use D&B Hoovers to find Phone and email address contacts within companies in industries that our one/stop production shop can serve. D&B Hoovers offers company profile information including employee head count and annual revenue which helps me stratify which prospects have the most promise.
Our sales team is the primary user of D&B Hoovers.
- Easy to filter a list of hundreds of contacts to pair it down to just a few key people in either purchasing or engineering departments.
- Searching for a company by their web domain instantly brings up the profile.
- Once I have identified a company I wish to speak with, I can also see corporate linkage to other satellite offices or divisions under the corporate umbrella.
- Sometimes the contact information provided is quite out of date. For example, I will call a cell phone number of a person listed in the database and find that that person either has never worked for the company in question or they left years ago.
- Occasionally a company comes up on the list but the company is permanently closed.
We use D&B Hoovers for vetting leads and keeping our data clean and accurate! Other tools are useful, but nothing gave us the results that D&B Hoovers has and there's a reason why it's highly recommended by business professionals of all industries. We struggled for a long time to find the right solution for us, but D&B Hoovers proves to be best-in-class. Worth every penny!
- Data cleansing
- Data enrichment
- Great tool for vetting leads
- Industry size/revenue
- Global search
- We want a salesforce plugin! I'm not sure if there is one already, but I can't find it
September 12, 2023
D&B Hoovers: WORTH IT
I use D&B Hoovers to provide prospecting lists for my business bankers.
- Lists financials
- Lists contact information
- Lists very specific details of the company
- I wish it picked up city names better
- I wish it had more category choices
- I wish it was easier to use the NAICS
June 29, 2023
D&B Hoovers - Why I Trust It.
D&B Hoovers is a quick, professional, and easy-to-use source of information for various purposes. Mainly used for industry information and identifying new target accounts, Hoovers is used often and with full confidence. Sales, marketing, and product management teams use D&B Hoovers for many reasons.
- Identify target accounts.
- Quick business intelligence.
- Search fields should be in a single-column list instead of multiple columns.
June 29, 2023
D&B Hoovers for Financial Advisor
We seek to identify qualified leads and centers of influence that we can connect with to grow our revenue. A challenge that D&B Hoovers addresses for us is quick access to email addresses. Access to accurate contact data (emails, phone number, job title, etc.) cuts down on time spent researching leads significantly.
- Email addresses
- Data filtering
- Accurate data
- User interface
- Deeper filters
- Nuanced title identification
- Built in email campaigns
I use D&B to do research on and qualify prospects for strategic targeting of future customers and Bank portfolio growth.
- Finding Companies in System
- Corporate Phone Number
- Corporate Location
- In my experience, revenue is wrong most of the time
- In my experience, contacts and contact information is outdate or incorrect most of the time
- In my opinion, NAICS code is wrong about half the time
- Business description is usually limited to only generic NAICS code description
- UCC Search is incomplete most of the time
The challenge D&B Hoovers helps solve is to find the relevant contacts at a company and be on the pulse with industry and company insight quickly and easily.
- Industry News
- Company Financials
- Company Org Details
- Triggers
- Formatting of output into different outputs
December 21, 2022
Ability in Finding Correct Information
The majority of the researchers on my team use D&B Hoovers.
- Company Summary
- Fortune 500 Ranking
- Listing company executives
Building prospect lists of companies in selected industry segments in selected geographies to be used by commercial teams for review and identification of new potential prospects.
- Extensive company listing
- Coverage of all countries
- Ability to filter
- Missing data like company revenue or number of employees
- Better granularity of industry segmentation
- Mapping of companies or visual representation geographically
April 13, 2022
Excellent tool for account and territory planning
Score 9 out of 10
Vetted Review
Verified User
D&B Hoovers is one of the most helpful account and territory planning tools we use. The information provided as apart of the company reports gives us what we need to prepare at the beginning of a new sales process. D&B Hoovers provides background on revenue, sales, employee information, industry insights, M&A activity, company hierarchy structure, and more. It is a vital tool for preparing for new prospect meetings - quick, easy, and insightful.
- Providing information on company contacts
- Providing very close to accurate revenue numbers for private and public companies
- Extremely easy to search and find companies regardless of size
- Some information can be inaccurate if a company operations regionally or have a siloed business structure
- Generic names (ex. Smith) can sometimes come back with bad information
- Sometimes when M&A activity takes place it does not reflect on D&B Hoovers quickly
April 05, 2022
D&B Hoovers easy to use
Primary use is to obtain D&B Numbers and Federal Tax ID# of a customer; Company size and revenue; and UCC Filings.
- Provides D&B Number.
- Provides Annual Sales detail, company size.
- Provides UCC Filing history.
- Most companies do not include their Federal Tax ID#.
- More detail on UCC filings would be nice.
March 29, 2022
Vital Tool In The B2B Sales World
The biggest challenge D&B Hoovers helps me overcome is where our CRM is lacking in contact information. I can easily find names, positions, emails, and direct phone numbers. This has been integrated into our CRM so accessing additional information is quick and easy and I can even send the contact details directly to the CRM saving plenty of time.
- Quick snapshot of company size
- Quick snapshot of contact information
- Organizing companies within industries and including revenue sizes
- The recent change in appearance leaves some info, such as that in the UCC filing field out of sight.
- Revenue sizes are sometimes off by several million dollars but things are updated frequently
- I run into cookie browser issues where I have to clear all of my cookies to access information in my CRM - may not be related to D&B
March 29, 2022
D&B Hoovers for elusive private company data
We use it for company information (mostly private company info), OneStop Company reports for profiling, list building, industry information using industry codes, etc. The project delivery analyst team are the primary users of the subscription at our organization. We also use it for lead gen at times to plan our BD roadshows globally.
- Private company information
- List building using industry codes
- OneStop snapshot company profiles
- Numbers (financials) for companies
- Analyst opinion
- More news pieces
February 01, 2022
Its great for a specific area of need
We used D and B Hoovers to source information about companies within our target demographic for new business sales. It was intended to provide us with an insight to information not readily available to the general public.
- Organizes information in an easy to find manner
- Offers Financial Information not easily found online
- Give insight to the company structure
- Keeping updated information. A lot of what we found ended up being out of date or no longer relevant.
- Providing updates when changes occur on information already retrieved.
- Updating hierarchies within companies listed and removing contacts no longer at the particular company.
We use D&B Hoovers to update account data such as revenue, employee count, industry, and SIC code. We use SIC codes to align territories to different sales reps at the company.
We also do account-based marketing and search for account intelligence on D&B Hoovers to go through previous earnings and such.
Triggers are used at an Enterprise level to find reasons to reach out.
We also do account-based marketing and search for account intelligence on D&B Hoovers to go through previous earnings and such.
Triggers are used at an Enterprise level to find reasons to reach out.
- Industry/SIC code alignment
- Account data such as revenue
- Find more Triggers for SMB accounts
- Better contact data
February 13, 2020
D&B Gold
D&B Hoovers is used across our whole sales organization and we heavily rely on it to present accurate data about the businesses and prospects we are targeting. Often times accounts get mixed up across territories, so as soon as we engage with an account we make sure to update our D&B Hoovers to ensure it is properly assigned to the right BDR.
- Update Records
- Provide accurate records
- Improve ease of use
- Detailed explanation of fields
June 07, 2016
Hoover's Rocks!
Hoover's was used by the marketing and business development team at the firm - attorneys would use it sparingly but for the most part our division would use the product and pass along information to the attorneys. When preparing biz dev pitches we would use Hoover's to get as much info as possible on the target companies.
- Executive bios
- Company details and facts
- Key player contact info
- Tool was a bit clunky and not intuitive
- Information wasn't always up to date or accurate
- Load times were sometimes slow
December 15, 2015
Great product, intuitive!
I really like the ability to quickly find a phone number, website url, or email syntax for an account that I am prospecting for. Also, as you start typing to search for a company, it begins to auto-populate with possible accounts you are looking for and provides the headquarters location in the preview results so I know for a fact that I am selecting the right account that I should be looking into.
- Find updated contacts.
- List companies easily when typing them or adding them in.
- Companies that have merged are listed without current information.
- Updated addresses.
- Employee turnover needs to update sooner.
August 05, 2014
Rookie Review of a Reputable service.
Score 4 out of 10
Vetted Review
Verified User
As a small consulting firm specializing in Virtual Worlds rehearsal we would use Hoover's to gather financial performance indications from privately held companies. There were five people in the organization, two executives, one IT director, and one manager. We all used the service. After gathering the key financials and competitive information we would build a profile of the organizations behavior over time with which to enter realistic data into a video game simulation (3D) where our clients would control an avatar. Hoover's would usually give us 1-3 pieces of information that we required 10 data points. We wanted the ten but could only come up with a little bit given that they were privately held companies and Hoover's had far less on them the plethora of data already provided by finance search engines. Usually executives names, merger history, business operations, etc would show up. It did not give us deep business intelligence but provided skeletal pattern with which to piece together what we were looking for.
- Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
- It was great for finding a more complete picture of the companies history.
- It was helpful for piecing together contact information for people you may not have known worked there.
- Often multiple listings of the same data were presented which required clicking through each one to be sure you didn't miss any pertinent info.
- It would be nice to see recommended containers such as 'other people viewed' or interactive visual charts mapping company assets or leadership.
- The Data they provide often isn't accurate or is often outdated.