D&B Lattice Reviews

11 Ratings
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Score 7.6 out of 100

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Anonymous | TrustRadius Reviewer
October 29, 2012

Sales needed just 10 minutes of training.

Score 9 out of 10
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While the training is very easy, we had to do a lot of heavy lifting to really scale it. It’s been a bit of all hands on deck. We have had the marketing team walk the sales floor to get training to happen. Our challenge was having the bandwidth, however once it’s done it’s done.
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About D&B Lattice

D&B Lattice' (formerly Lattice Engines) Predictive Lead Scoring blends the contact profile and behavioral information from your Marketing Automation system with thousands of additional attributes that could contain hidden buying signals. Whether it’s the Web, internal data, or third party sources, Predictive Lead Scoring discovers patterns in the data that rules-based scoring or gut instinct would simply miss.

Once this lead “fingerprint” is identified, it can then be used to score all your leads based on their likelihood to close. With Predictive Lead Scoring, you have the power to know which leads are most sales-ready and which need more nurturing, so Sales and Marketing can both do their jobs more effectively.

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D&B Lattice Technical Details

Operating Systems: Unspecified
Mobile Application:No