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Overview

What is Domo?

Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects,…

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Recent Reviews

TrustRadius Insights

Domo has become an integral part of organizations, serving as a platform to standardize data consumption and reporting. Users from various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • Report sharing and collaboration (68)
    9.1
    91%
  • Drill-down analysis (67)
    9.0
    90%
  • Customizable dashboards (69)
    8.6
    86%
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (67)
    8.2
    82%

Reviewer Pros & Cons

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Pricing

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What is Domo?

Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is SAP Crystal?

SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.

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Product Demos

Domo demo

YouTube

Domo Demo: Data Visualization

YouTube

Domo Demo

YouTube

DOMO is Awesome - Visualization Tool Demo

YouTube
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.3
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

9
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.5
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

7.9
Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

9
Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

9.2
Avg 8.0

Application Program Interfaces (APIs) / Embedding

APIs are a set of routines, protocols, and tools for used for embedding one application in another

7.7
Avg 7.9
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Product Details

What is Domo?

Domo's Business Cloud is a full self-service business intelligence (BI) software that promises to bring all business data together in one platform. According to the vendor, the Business Cloud can help organizations automate reporting, turn data into intelligence, and help executives make faster better-informed decisions.

According to the vendor, companies can use Domo to:

  • Connect to Any Business Data
  • Get Analytics & Insights
  • Generate Robust Visual Reports
  • Manage Data
  • Send Messages in Real-Time
  • Manage Projects & Tasks
  • Download or Develop New Apps

Domo Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: Snapshot of External Data
  • Supported: In-memory data model
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer
  • Supported: ETL Capability
  • Supported: ETL Scheduler

Supported Data Sources Features

  • Supported: MS Excel Workbooks
  • Supported: Text Files (CSV, etc)
  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: ODBC
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: Salesforce
  • Supported: SAP
  • Supported: Google Analytics

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Additional Features

  • Supported: Real-Time Messaging Platform
  • Supported: Project & Task Management
  • Supported: Appstore

Domo Screenshots

Screenshot of Screenshot of

Domo Video

Why Domo?

Domo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUSA, Australia, Canada, Japan
Supported LanguagesEnglish, Japenese

Frequently Asked Questions

Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and develop new apps.

GoodData, Mediafly Intelligence360, and Looker are common alternatives for Domo.

Reviewers rate Report sharing and collaboration and Report Delivery Scheduling and Role-Based Security Model highest, with a score of 9.1.

The most common users of Domo are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(235)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Domo has become an integral part of organizations, serving as a platform to standardize data consumption and reporting. Users from various departments rely on Domo to visualize information from multiple sources such as Google Analytics, website traffic, product stats, and personal/group trackers. With Domo, regional directors, board of directors, brand leaders, and C-level executives have found a trusted reporting source that addresses the need for consolidated reporting on core KPIs and provides a quick tool for data extraction and analysis. This software has proven to be invaluable in centralizing data visibility and collaboration across departments, allowing users to connect and correlate data from different platforms for historical data analysis and visualization. Whether it is finance, HR, sales, engineering, product development, marketing, or client services departments, Domo is used to report key project indicators and metrics. The software's ability to combine internal and external data provides a holistic view of the organization's performance and leverages data resources effectively. Domo's features have automated reporting processes while reducing reliance on IT resources. It has also provided valuable insights into previously unexplored areas of the business. By aggregating data from various sources, Domo assists customer success teams in understanding customer behavior and performance. In addition, its intuitive user interface makes it an excellent tool for executive reporting by all departments within an organization.

Valuable Tool: Users find Domo to be a valuable tool that provides useful data quickly and easily. Some reviewers have stated that Domo allows them to generate easy-to-read reports and share them with a wide range of stakeholders. The ability to export data in multiple formats is also appreciated by users, as it enables them to customize the information they need for different applications or uses.

User-Friendly Interface: The user interface of Domo is easy to understand and navigate, making it user-friendly. Many users have mentioned that they appreciate the seamless connectivity with other software and data sources, which enables efficient communication among users and spreads information to different teams. Additionally, the capability of connecting multiple platforms makes it easier for users to access and aggregate information from various sources.

Powerful Data Visualization: Domo offers a powerful report generator that automatically creates charts using different metrics, making it a top-notch tool for data visualization. Several reviewers have expressed their satisfaction with the flexibility of Domo, as it allows them to build once, modify, reuse, and avoid repetitive tasks. Furthermore, the centralized platform provided by Domo where all data is stored has been praised by users for giving them access to all their data in one place.

Difficulties in Dataset Management: Some users found it hard to get a visual idea of where their datasets were linked to and felt that it would be helpful to see the schema like in other software such as Sisense or Salesforce. Renaming a field in a dataset caused issues and broke everything that was built. Users desired better tables and pivot tables with basic Excel functionality.

High Cost: The price was considered fairly high for small businesses. Some users mentioned that Domo is expensive and expressed dissatisfaction with the cost of the software.

Steep Learning Curve: The software has a steep learning curve, causing some users to give up and not use it. Users mentioned limitations due to lack of technical know-how, difficulties in navigating through the platform if they do not use it daily, and the need for more comprehensive training.

Users highly recommend integrating Domo with other tools for enhanced functionality and to meet specific business intelligence needs. They suggest exploring other options if Domo does not fulfill these requirements. Users also advise taking ample time for implementation and providing training for new users to become familiar with navigating Domo effectively.

Domo is praised for its ability to make data visually appealing and easy to understand. Users recommend investing time in learning the software as it simplifies live data collection and management, aiding in decision-making. They also advise checking if Domo supports the required type of business intelligence and upcoming upgrades.

Users find Domo to be an excellent tool for managing data effectively, projects, and tasks. It is seen as budget-friendly and easy to use compared to other business intelligence tools. Domo's analysis capabilities, information management features, and ability to connect multiple data sources are highly recommended. Users also appreciate Domo's simple and attractive interface, fluidity, and ease of accessing historical data.

Attribute Ratings

Reviews

(1-20 of 20)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We collect information from multiple systems, including Work Management, Accounting, Excel, and proprietary Databases. We display the information for employee consumption, project statusing, and decision making.
We encourage our workers with updates to progress on our Key Success Indicators.
We produce project status charts using a feature-rich visualization tool, rather than the limited tools found in our individual applications.
  • Demonstrate progress towards Key Success Indicators
  • Present Data Visualizations sourced from disparate software systems
  • Reduce the number of private Excel databases
  • It is easy for me to create a visualization and then forget I created it.
  • When I created Domo visualizations, I kept up with the methods and tools every day. My role changed. I use Domo less and I forget all I might create with it.
Produce progress visualizations for software tools which have limited tools of their own.
Enable executives to learn one visualization tool instead of learning five.
Create person-specific information Dashboards which deliver the truth in a manner that fits the person's learning style.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Domo has been a fantastic tool for us and enables us to get customer and order data out of silos so that we can see the full customer journey. I was surprised that I was able to start creating cards the first time I used it: there was no need for in-depth training or practice. It's intuitive and easy to understand.
  • Connects with other apps.
  • Enables data visualization.
  • Provides insight into customer behavior.
  • Wish all of our users could have an account.
I have used Domo to track order information, locate spikes and trends, and gauge how well my team is performing.
August 10, 2021

Domo is good

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Domo is used among a few departments. In Credit department, we use Domo to illustrate each strategic account overall impact. Seeing visual charts to report on our productivity has been very useful for focusing our attention on accounts in high reserve. Other teams use domo to evaluate product trends and shipping trends. My primary use is for key accounts. The problems Domo addresses is providing a visual chart is more valuable to the team and management than me showcasing just a list of numbers. The charts help tell a better story.
  • Making bar graphs, the ability to choose the date points for each axis.
  • Making pie charts, having multiple options for visuals.
  • Reporting trends and seeing the data as it progresses over time.
  • User friendly, Domo offers lots of modules to learn the program.
  • Domo at first can be an little overwhelming with all its capabilities, I would advise maybe a tutorial starting with smaller options with lower data points.
  • The Domo university isn't very user friendly. I tried to sign up for modules and it was very glitchy.
  • I feel I learned more by just playing around in Domo rather than sitting through the Domo university
Maybe in a smaller office it might not be of value, but for larger businesses it would be of value. A smaller company might be able to know their business more than a large graph could tell. A larger corporation that monitors large quantities of data and high volume orders, Domo would be a good fit.
Jonghee Jo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used across the company. It is providing true interactive reports for business users including senior executives. Domo is actively being used to create business performance dashboards and daily/weekly/monthly reports. Also, we are using Domo to receive alerts if something negative happens in business performance, which is very useful for many business users.
  • Easy-to-understand user interface
  • Connecting with other software and data sources
  • Communication capacity among users
  • Processing could be slow for very large datasets.
  • Pivot table functionality is limited.
  • It could use more data connectors to other software.
Domo would be a great tool if end users are open to learning how to create reports interactively. Users should be educated before full-scale deployment. Also, there should be a data engineering team dedicated to ensuring the quality of the Domo datasets. If the data quality is bad, then the effectiveness of Domo would be very low.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Domo is being used by our organization to manage and analyze our data at anytime, including on the go. This helps us to make better business decisions and pivot any of our business strategy at any point. It helps us not have to make decisions based on our thoughts, and rather on actual data.
  • The interface is easy to understand and use.
  • Monitor company data on the go at any time.
  • CRM data and web analytics.
  • The cost of the software is pretty high.
  • Not as visually appealing as other software out there.
  • I wish they sped up the process of rolling out new features.
I would definitely recommend getting this software. It is useful for almost any business out there, especially sales organizations so they can look at and improve their pipeline.
Luke Ferrel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Domo is used as our primary BI tool to display performance against expectations. We also display historical data in Domo.
  • Visualization
  • Data manipulation
  • Filters
[Domo is well suited] if you are looking to chart out business performance in a segment (we use it for customer success). What's particularly valuable is the ability to group by segment etc. You can also let your front line easily download and manipulate data so they become amateur analysts
September 17, 2019

Domo is Great

Parker Howell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Domo is used across the whole organization. We use it for regular business intelligence and each department has the ability to build cards as needed to help monitor trends. Beyond BI, Domo helps each department align with other departments by holding both management and managees accountable to meet goals set by each party.
  • Domo is flexible, making it easy to integrate a number of datasources quickly.
  • Domo's UI is nice and friendly to business leaders.
  • Domo's integration with R/Python is a game-changer.
  • Domo Buzz is annoying and not helpful.
  • Building cards is easy, but as technology improves I'd expect things to get even easier to build.
  • I'd like to see more investment in the R/Python integration.
Domo is well-suited for business intelligence and high-level presentation of all sorts of metrics. Domo (or any BI tool) does not replace, and should not try to replace the critical role of tools like R or Python which allow for much deeper, verified analysis that should be accompanied with well thought out reasoning.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Domo is used extensively throughout the entire company. Personally, I use it daily - often hourly to track progress within my Department. It is currently loaded on all computers I access, plus I have the mobile APP which is downright addictive. I am also able to log in from my home pc, which allows me to stay connected 24/7. Unfortunately, my access is limited to the scope of my department, and I am still in the learning phase as Domo is a juggernaut of information.
  • Statistical analysis at your fingertips in a way that is easy to use, easy to interpret, and easy to adapt to your needs.
  • Real-time data at your fingertips for as many different metrics as you could possibly want to measure.
  • Graphically it is a program that you can adjust to your personal wishes - set it up in a way that best suits you & your team.
  • I haven't found areas that require improvement - only areas that I need to learn how better to utilize. There is so much adaptability that you could spend a considerable amount of time getting it adjusted to what you are looking for.
  • This may already be available and I haven't figured it out yet, but I spend a lot of time using the various filters on my data and would like to be able to "set it & forget it" for certain pages that I review daily.
I am a numbers guy, running a department that thrives on statistical data to drive performance. My team uses Domo hourly to track progress and allows us to drill down into the numbers in order to look for "wins" & "opportunities" at a glance. To me, Domo is excellent for its ability to both track all the data and to put it into a form that is easy for all employees to decipher. If someone wants to dig deeper they can, and if someone just wants a quick glance they can get what they need there as well.
Lara Dunwell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Domo is being used to help us better understand key factors driving student satisfaction with our programs. It assists me in planning program development and adaptations where indicated, by highlighting areas for further consolidation or innovation. It is also a tool which helps me to celebrate staff success and measure the impact of new initiatives over time.
  • Domo allows for a high level of flexibility in reporting by allowing me to customise reports based on a variety of factors over time. Because it updates in real time I can monitor results as evaluations are received.
  • Domo is simple and intuitive to use; the value of the outputs drives my interest in continuing to engage with Domo since it provides useful data quickly and easily.
  • Domo allows me to generate easy-to-read reporting to share with a wide range of stakeholders, quickly and accurately. The data can be exported in many formats allowing me to customise what I need for any given application / use.
  • I am satisfied with Domo just the way it is.
We use Domo in my team for student evaluations and it's very well suited to this purpose. I think that challenges can be experienced that result from questionnaire design, rather than from Domo itself. It is important to keep the evaluations fresh and design them as tailored to the individual student as possible, since students lose interest in questionnaires that are repetitive, especially when they are being surveyed several times in one study period.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We starting using Domo for analysis of marketing campaigns and lead generation, we've since expanded and it's an integral part of analyzing and shedding insights on all areas of our business from sales performance, website and product usage to inventory and consumption of inventory! It's relied on by senior executives for daily decisions, product owners for monthly re-alignment, and our sales field to maximize their sales opportunities and customer management.
  • For years, our company president wanted visualize and easily find insights from a dataset that was "previously unanalyzable" due to its complexity and size - we were able to load the data into Domo and provide easy-to-read graphs that drilled into sensible data, this only took a few days of cleaning and building!
  • Google Analytics is relied on by us (like just about everyone else) for website usage. We have several GA profiles, previously we had to manually enter or export key datapoints to visualize all properties on one graph. By easily setting up imports to Domo we can now see trends across all of our websites (in different GA properties) on one graph (it sounds small, but was very impactful)
  • Domo also has enabled us to query and easily report on some detailed usage that would previously have been several manual steps and quite cumbersome within GA directly.
  • We (of course) would like our sales field to focus on selling, and they aren't always great at numbers and reports - we've been able to create super easy to use reports that our field can use on mobile or desktop for an at a glance look to better manage and optimize their sales opportunities.
  • When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
  • Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.
Domo works fantastically for our needs. I've been a "marketing person" with some analytical skills - Domo made it easy for me to almost really be an analyst, maybe even close to a data scientist. It did take a bit of work for me to learn basic SQL and some other things. We're visualizing and analyzing many different types of datasets which is really exciting and senior executives like having one source to find almost anything they're looking for. My recommendation really depends on your needs and skill levels.
May 01, 2019

Domo Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Currently, we are using Domo in our Operations and Marketing Departments. We are using this for reporting and trending with operational and financial numbers. It helps us get quick reporting and overview of our franchises' business health. It helps in bringing in POS data and QuickBooks accounting data to one location.
  • Dashboard displays
  • Multiple, flexible ways of doing the same thing
  • Great response to users and basing future development on user feedback
  • Powerful nimbleness in adjusting what data Domo is displaying by user
  • Need to develop a Beast mode developer so they can be managed outside of card development
  • ETLs need to be a bit simpler to use
  • I'd like to be able to filter off the same field twice (ie, store # > 100 AND store # 2, 4, & 6)
Domo is great for mid-sized to large companies with a team of people dedicated to developing and managing it. It's not great for small teams or 1 person development teams. The tool is too powerful and robust for a small implementation team.
Erika Werner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use Domo to both operate our business as well as manage the marketing performance for our clients. Internally, it is leveraged across our entire executive leadership team, managers of all departments and our client services team. For our clients, it is used to answer specific questions as they relate to performance marketing objectives.
  • For the marketing use case, Domo is second to none as they have connectors prebuilt for the most common toolsets used in marketing.
  • The commenting feature in Domo allows users to have real-time dialogue to discuss observations and record a history of the WHY behind specific performance inquiries.
  • Domo allows us to develop dashboards for key stakeholders, and roll up dashboards at the executive level. Alters allow real-time notification if a KPI is falling below or exceeding expectations so action can be taken immediately to correct or capitalize on opportunity.
  • Our primary exposure has been to the marketing use case. I am not aware of connectors for operations or financial use cases but imagine that there is always opportunity to stay ahead of the curve on proactive development of connectors.
  • From a sales perspective, it would be beneficial for Domo to develop a specific SOW for initial integration versus selling a bucket of hours. An SOW helps to define expected outcomes for integration and ensure the appropriate budgeting is in place to meet those objectives.
  • As a reseller, I would like to have more visibility into the opportunity status for co-sell agreements [eg integration with Domo Salesforce instance to surface knowledge gathered to date.]
  1. The best solution for the marketing use case.
  2. Speed to market is incredible.
  3. Allows for more rapid expansion through the organization because of connectors, and does not rely on hiring analysts that have a specific skillset and typically an incredibly large/lengthy backlog.
Jon Shurtliff | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have rolled-out Domo to many departments and divisions across our organization. The hope was to provide a standard Business intelligence software platform that was standardized across the company and allowed for a Decentralization of reporting.
Our departments have always struggled finding and analyzing the data to be able to make informed business decisions.
  • Domo is very feature rich and has so many possibilities to present data
  • The "Social Media" approach to Business Intelligence really draws people into the tool and makes collaboration easy
  • Pushing data analytics to the Cloud takes the stress off the local network resources
  • It was much more difficult of a learning curve for our users - so much so that some gave up and don't use the tool
  • The tool is so expansive and high-tech that it really requires a dedicated person to manage the system
  • The training was very lacking and should have been sold up front with much more options than after the fact.
If you have very analytical people that thirst for data and understand graphical data, this tool is for them.

If you have casual data ingestors, then Domo will be too difficult to successfully implement across an entire business.

We had one division where Domo really took off - this was largely due to the highly analytical personell there.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used Domo as part of consultancy group. Our customer had the data allocated in Domo, so we used the platform for quick data analysis and for data extraction as well. Domo was being used among all the consultants in our group allocated to this project. We were working to solve problems in the transporation industry with Domo, the company in charge of the data had millions of truck trips in their database.
  • Connectivity: Domo can easily connect to most databases and data sources. They have a team that would help with your data connection, in case you need it.
  • Speed: In comparison to other tools, Domo is reasonably fast. Of course, this will depend on a lot of things: the amount of data you are working on and your internet speed, since Domo is cloud based.
  • User friendly: Domo is fairly easy to use. And you can access most of the data you want easily.
  • Mobile: Domo is a great tool for mobile purposes. Their apps for data visualization are top notch!
  • Access to all parts of the data: We needed to use SQL for certain types of queries, and that was a pain point since one a few consultants were proficient in SQL. It would have been awesome if all the data was accessible with just a few clicks.
  • Machine learning: They are still a lit bit behind on integrating Machine Learning and AI models easily in their tool.
  • Not for everyone: your company might already have another data visualization being used, so using another one might be a burden in terms of cost and making employees learn a new tool.
Well suited:
Domo is well suited if your company is trying to be more data-centric and it is pushing this idea to executive levels. Domo apps make easy for executives to visualize and have the information needed on-the-go.
I'd also argue that it is suitable for smaller companies trying to use a single tool for data analysis.

Less appropriate:
If you are trying to have a versatile and powerful tool for data analysis and analytics. Domo doesn't include more sophisticated data science models, or the robust visualizations of Power BI. Also, I'd argue that is not very appropriate for big organizations, since they tend to go to the bigger names (Microsoft or Tableau).
Alan Strutz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
DOMO is used by our executive group, store management, accounting staff, HR staff, operations staff, marketing staff, and purchasing staff. We use it for reporting on various company metrics, including trends and PTD totals, managing labor at our retail locations, tracking inventory counts, understanding the performance of various promotions, compiling data from disparate sources to reduce time spent in compiling daily reports, and other ways. It has allowed us to save time and money through automating reporting, reducing the need for IT resources, and provided insight into areas of the business that were not available prior to DOMO.
  • DOMO has a very simple and intuitive interface that allows user without much experience to build and interact with cards.
  • DOMO provides a platform for managing all BI, reporting, data analysis, etc. functions, from ETL to charts to social. This allows users to work easily within a single environment, improving adoption, learning curves, and value.
  • DOMO has a great ETL tool called Magic that allows users with no SQL skills to join and manipulate data in a variety of ways, using drag and drop methodologies and a simple interface. The value is immense because it means users don't have to rely on IT programmers to prepare their data and get the answers they need.
  • DOMO lacks more advanced Admin functions for managing data sets, calculations, users, etc.
  • DOMO needs to improve their data upload application, used to pull data from on prem data sources and upload to the DOMO cloud. It lacks functions to manage a large number of jobs and needs a better scheduling tool.
  • DOMO has a mobile app, that is pretty good, but certain types of cards and features are not supported in the app. This creates extra work and is a drag on the user experience.
DOMO is great when the goal is to create an environment within a team or organization that relies upon data to run their business. It works well with teams that don't have a lot of technical experience and who want to collaborate in a cloud environment.

DOMO does not work for organizations who simply want a few basic reports that can be automated as it does not leverage DOMO's strengths and unique features.
Katie Nix | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our customer success area is using Domo as our main analytics tool. We're using Domo as a primary data collector (aggregating data from our CRM, from SalesForce, and from within our own product) to better understand customer spending behavior, feature adoption, and cohort/vertical performance. It's giving us insight into our business that we could only get through hours of analysis before!
  • Data visualization, with customized graphs & charts
  • Data manipulation, combining multiple data sources & cleaning up
  • Live data analysis, updating charts using live data
  • Collects and combines data from multiple sources and automatically collects into master tables to build visualizations and gather insights
  • Excellent support center, support staff, and training tools
  • Not for the faint of heart! Even if someone else implements for you and builds out initial data tables, you'll likely need SQL skills to build complex visualizations or to make any changes to your data structure
  • Steep learning curve - not everything in the card editor (used for editing graphs & data visualizations) is intuitively located
We've yet to find something Domo can't do with our data! It's just awesome. If you have any question about your business, your product, or your customers, and you have raw data, Domo will combine any number of data sources and give you beautiful little charts. It's especially well suited to monitoring performance or data points, as it can automatically update cards as data flows in.
Matthew March | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized

One of the most important strategic assets of Colony American Finance is data and the ability to access, integrate, cleanse, conform and manage it across all technology platforms to empower business users, management, clients, customers and investors with timely, accurate and actionable information.

As a company fully leveraging cloud-based technology, the team at Colony American Finance needed a comprehensive enterprise platform to acquire, integrate, disseminate and synthesize data points from platforms like Salesforce, Facebook, Pardot, Twitter, LinkedIn, Zillow and other critical business and marketing applications. With the right tools Colony American Finance can provide better financial solutions to its customers.

  • Time to market, low total cost of ownership, ROI achieved in months, not years
  • DOMO Data Connectors, Quick Start Cards allow for rapid deployment and low maintenance footprint
  • Fully mobile enabled, secure access 24x7x365 with proactive alerting capability
  • Ability to extend platform with Predictive Analytics and Machine Learning
  • WYSWIG editor for row/columnar atomic level reporting
  • Report scheduler for automated email distribution of reports
In deciding what technology would best support Colony American Finance’s goal to provide the right data to the right people at the right time, the team selected Domo as it offers end users accessibility to production dashboards and reports. Anyone on the Colony American Finance team can interact with data and refresh it based on user-defined parameters, allowing team members to drill down and slice and dice to get to the most relevant, actionable data and use it to inform business decisions.
Brandon Adawi | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Domo was used by the organization I was interning with to analyze customer data. It allowed our company to understand our marketing efforts' successes and failures with the helpful visualization of colorful graphs. Domo helped us collaborate on our marketing efforts using separate accounts to access the same information. The wide range of connected apps makes the business solution versatile.
  • Domo provides Cloud services for business in a way that takes away the need for someone with IT experience to manage.
  • It allows management from many users.
  • It allows collaboration within the context of where changes need to be made. For example right along side content within an app.
  • The advertising of the company has put out some offensive billboards that weren't tasteful.
  • A more concise explanation of the data and solutions the company offers.
Domo is best suited for large companies that can afford the product and have their data in somewhat of an organized fashion prior to paying for it. Companies who review data on a regular basis and would like better organization could benefit from the visual and computational advantages that Domo provides.
November 04, 2014

Domo Dashboard Tool

Maureen Olstad, PMP, CPA (inactive) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Skyline uses Domo as a way to visualize data stored in 5 different systems. Executives and managers from across the organization now have ready access to sales, margin and quality information on the road as well as in the office. Domo eliminates the need to dig for details or to re-enter into Excel to graph the data. The President is looking for a single source of truth; Domo gives us a tool to establish it.
  • The Domo Team has helped us automate data uploads from SAP as well as Pardot
  • The Domo Team includes statisticians (something I am not!) that help me to develop meaningful charts
  • Tools allow you to quickly upload data and then combine data sources to provide unique insights
  • Each user can adjust their view in Domo so that they see charts and receive text/email alters only on the information they need
  • Domo provides a way for our team to communicate on a specific chart to one or many people
  • Slideshows can be created to share with others or to download to PowerPoint
  • Mobile is currently only available on the iPad
  • The iPad app and the slideshow do not display the Date Range for a chart
Although charts are easy to create, you will need someone who understands the data; both before and after it is loaded into Domo. In addition, the automation process required technology resources to schedule Windows batch jobs. We continue to meet with Domo for 1/2 hour each week to work thru the latest challenges. This provides a forum for learning and for communicating enhancement requests.
John Orate | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Domo is being used at the enterprise level, connecting various sources of data to create visualizations and mashups in one single dashboard that is accessible via the web and through mobile devices. The purpose of using such a tool was to help bring a clearer picture of business performance and metrics to the executive team as well as other key stakeholders who use the information to make decisions.
  • Connecting to various data sources (databases, excel spreadsheets, etc.) has been key in helping deliver the solution to the business.
  • The visualization tools were one of the selling points that Domo provided to us that really made a difference in our selection.
  • The accessibility of the information on both the web and mobile has been huge in keeping our users engaged with using the tools on a daily basis.
  • While the visualization tools are excellent, extracting information from the tool has been a little bit of a challenge.
  • Initial learning curve was a little steep.
  • Cost model was a bit high in procuring the software.
I would say in confidence that you really need to have definitive data sources outlined before even acquiring Domo. One key question to definitely ask is how easy it would be to model the data that I have in my company and how can/will these tools change the way we do business? This will help in defining how your dashboards and visualizations will be created in an effective and usable manner.
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