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dotMailer

dotMailer

Overview

Recent Reviews
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Pricing

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Growth

$150.00

Cloud
per month

Professional

$500.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Dynamics NAV & Dotmailer Integration Demo

YouTube
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Product Details

What is dotMailer?

dotMailer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(16)

Attribute Ratings

Reviews

(1-2 of 2)
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Tim Berman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use dotMailer for eCommerce marketing automation, life-cycle automation, cross-selling, and so forth. dotMailer is much more powerful than your standard email platforms in that it can perform eCommerce related functions out of the box. It doesn't have to be tailored to an eCommerce use case.
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
Email & Online Marketing (9)
70%
7.0
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (3)
N/A
N/A
Dashboards
N/A
N/A
Standard reports
N/A
N/A
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
  • Drip from Leadpages, ActiveCampaign and Infusionsoft
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Klaviyo, ActiveCampaign, Infusionsoft, Magento Open Source, MailChimp, Heap, Grow.com, Leadpages, Drip from Leadpages, Jive Hosted VoIP, Kixie, Trello, Evernote, Typeform, Stripe, PayPal Payments, PieSync, Skyvia, Loom, Bitly, LastPass, WiseStamp, AdRoll, Twilio Flex, Twilio SMS, Twilio Voice, Interact, Clearbit, LiveChat, Slack, SnapEngage, Hootsuite Pro, Google Forms, Google Ads (formerly AdWords), Google Analytics, QuoteWerks
Amanda Kocefas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
dotMailer was originally used only in our Europe region, but when I came on as the North America Marketing Manager, other e-mail products were not working for us. dotMailer was attractive because we can have all Marketing staff that deal with a specific brand on one account with a corporate rate. We are able to share templates, compare performance, develop contact lists and cross-promote our services globally, all through one uniform platform. The introduction of Easy Editor templates really improved my experience with dotMailer, as it no longer requires any use of HTML formatting and so we can just drag and drop elements. Folders make it easy to categorize the types of images you use on a regular basis. The reports are robust and the segment feature allows you to section out your audience to drive more engagement. In today's digital world, there are so many products to choose from, but for our needs, dotMailer is perfect.
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
dotMailer is a great tool whether you are a standalone shop or a global company. I am not familiar with many other programs, but my favorite thing about dotMailer is the ability to have all of our constituents on the same account to share templates and ideas, as well as gauge our performance levels. To any colleague within our Group, I would 100% recommend dotMailer.
  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Ultimately, we chose dotMailer over Constant Contact due to our opt-in process. Constant Contact requires a hard opt-in process where there is a formal sign up sheet. For us, we allow customers to sign up, register or just send us their details and we'll add them to the list. dotMailer allows us to have flexibility in the way people sign up and therefore we are able to reach more customers.
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with.
20
Marketing
7
Between our design team and Marketing team, we all share the responsibility of the upkeep of dotMailer
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