Name: Drawbridge (discontinued)
Rating: 7.6 (4 reviews)
Author: Discontinued Products

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

IP PBX

Visual Collaboration

Enterprise

Accounting

FinTech

Financial Close

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Wellness

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Bug Bounty

Build Automation

Cloud Storage

Code Review

Composable Infrastructure

Data Center Outsourcing (Europe)

Email Encryption

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Low-Code Development

Network Diagnostics

Network Performance Monitoring

Process Mining

Security Validation

Storage Management

Web Access Management

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Customer Journey Analytics

Email Marketing

Marketing Automation

Mobile Analytics

Public Relations (PR)

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales

Microsegmentation

User and Entity Behavior Analytics (UEBA)

Security

Chiropractic

ID Card

Insurance Underwriting and Rating

Legal Case Management

Moving Software

Nonprofit CRM

Real Estate Property Management

Spreadsheet

Travel Agency

Vertical-Specific

medium

small

large

Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.

Yahoo DSP

Demand-Side

ADTECH Brightroll One by AOL Right Media Exchange Verizon Media Ad Platform / Oath Yahoo DSP

Yahoo!

BannerFlow provides the ability to build ad campaigns without design help in seconds, not weeks. BannerFlow removes the ad production process. Customers create one single initial banner and the tool will create the sizes for them in a few seconds. Changes can be done in real-time simultaneously and remotely on the fly on all campaign ads.

BannerFlow

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

Data Transfer

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

BannerFlow AB

Wunderkind

Likelihood to Recommend

Support Rating

FullContact

Likelihood to Renew

Availability

Performance

Usability

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

FullContact Inc.

Acxiom Real Identity

Acxiom

AffinityIQ

Affinaquest

Alice Biometrics

Audience Acuity

BlackPearl Diver

Clari5 Identity Resolution

Clari5

FullThrottle.ai

FullThrottle Technologies LLC

Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.

Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.

Starter

Growth

Rudderstack

Customer Data

Drawbridge (discontinued)

Identity Resolution

Discontinued Products

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

User interface

Advanced users

Customer support

Business wire

Home

Identity Resolution Software

Salesforce Sales Cloud

Google Ads

Salesforce Data Cloud For Marketing, on Marketing Cloud

Google Ad Manager

Salesforce CMS

Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.<br><br>

Product Usage

Drawbridge is used more in some departments than others. As it is essentially a marketing or advertiser's tool, portions of the hospital use this service more than others do. It is intended to be used both internally and externally within the organization, to target our purchasing department internally and the hospital's clientele externally.

Pros and Cons

tracks browsing habits
makes personalized recommendations
tracks online activity

Things done well

well, it's tracking you, so that's a problem
IoT - connected to all smart devices
user interface is only for advanced users
can give incorrect and inappropriate links for setting
difficult to control broad settings
terrible customer support (what do you expect from LinkedIN)

Things done poorly

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Feature Ratings

Troubleshooting
no ROI as too much troubleshooting goes into each project
did not synchronize teams' needs
poor user interface
waste of time

Return on Investment

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Google Ad Manager, Google Ads (formerly AdWords), Salesforce Audience Studio (formerly Salesforce DMP) and Salesforce CMS

Alternatives

Drawbridge (acquired by LinkedIn,incorporated into LinkedIn Marketing Solutions) 2021-07-27 14:20:56

Operating Systems	Unspecified
Mobile Application	No

Drawbridge (discontinued)

Overview

What is Drawbridge (discontinued)?

Drawbridge - best to seek alternatives

Pricing

Drawbridge (discontinued)

What is Drawbridge (discontinued)?

Entry-level set up fee?

Offerings

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

Rudderstack

What is Rudderstack?

Product Details

What is Drawbridge (discontinued)?

Drawbridge (discontinued) Technical Details

Comparisons

Compare with

Yahoo DSP

BannerFlow

Wunderkind

FullContact

Acxiom Real Identity

AffinityIQ

Alice Biometrics

Audience Acuity

BlackPearl Diver

Clari5 Identity Resolution

FullThrottle.ai

Reviews and Ratings

Reviews

No reviews found