Great product!
Our Business Development team uses Drift to chat live with site visitors, create and send videos in outreach to prospective customers, and …
Overview
What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…
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What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…
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For the latest information on pricing, visithttp://drift.com/pricing
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Product Tour - Drift Engage
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Product Tour - Site Concierge
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Product Tour - Conversational Marketing
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Product Tour - Conversational AI
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What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.
The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience.
According to the vendor, Drift was built to transform the B2B buying process, so that teams do not burn hours moving between disparate systems in order to deliver the best possible customer experience, but can spend more time building pipeline, closing deals and strengthening customer relationships.
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Drift Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational marketing chatbots, users have been able to drive and qualify inbound traffic, addressing the friction and time problem associated with forms. With Drift, users can instantly provide information to their inbound audience and capture potential leads, resulting in improved lead generation and contact information collection from site visitors. Sales reps have actively engaged with visitors on the Drift platform, especially after certain interest indicators have been triggered, making lead generation an easy process. Additionally, Drift's playbooks have been used to engage with potential students and partner companies, creating a consistent experience for every visitor. Users have found Drift effective for lead capture and nurturing, contributing to qualified marketing leads and becoming one of the best converting sources of pipeline and bookings.
Drift has proven to be a valuable tool for improving customer satisfaction and increasing revenue. Users have utilized Drift email to flag customer or prospect email responses to marketing communications, allowing for more timely and personalized interactions. The integration of Drift's AI-based chatbot with websites and CRMs has reduced response time and made it easier to handle chat leads. Users have also found Drift helpful in steering possibilities and generating new leads through location-based tasks using automated bots. Whether it is capturing leads from website visitors, managing customer questions in real-time, or accelerating sales cycles, Drift has been an essential chat function used by both marketing and sales teams. From scheduling demos to answering inquiries, qualifying potential leads, and building conversations that lead to increased conversion rates - Drift has enhanced the overall customer experience while significantly boosting sales productivity.
User-Friendly Chatbot Builder: Users have consistently praised the user-friendliness and intuitiveness of the Drift chatbot builder. Many reviewers mentioned that they found it extremely easy to create multiple playbooks and interact with prospects effectively. The intuitive design and user-friendly interface of the platform have contributed to a seamless user experience, allowing users to navigate and understand the tool effortlessly.
Intelligent Targeting Feature: Reviewers were impressed by Drift's intelligent targeting feature, which helps them capture the right leads and filter out irrelevant ones. Several users appreciated the ability to target specific prospects based on various criteria, as it allowed them to personalize their interactions and increase conversion rates. This feature has proven valuable for users in reaching their target audience effectively.
Detailed Analytics Tool: Users highly value the detailed analytics tool provided by Drift. They appreciate being able to make strategic decisions based on data and closely monitor the performance of each playbook. The ability to track and analyze the effectiveness of their chatbot interactions has contributed significantly to their overall success.
Slow and Limited Customer Support: Some users have expressed dissatisfaction with the slow and limited customer support provided by Drift. They feel that the service has become impersonal compared to previous experiences, and they are frustrated by the delayed response times from actual team members.
Bugs and Errors: Several users have encountered bugs and errors while using Drift's software. These issues often occur without any explanation, requiring assistance from the coding team. This can be frustrating for users who rely on a smooth and error-free experience.
Challenging Pricing: A number of reviewers have mentioned that they find Drift's pricing to be significant, especially for those who may not achieve a sufficient return on investment. Some users believe that the pricing could be more affordable, particularly for small and medium-sized firms looking to utilize Drift's services.
When using Drift for chat service integration into a website, users commonly recommend the following:
Take the time to understand the product and carefully set up the logic for maximum efficiency. Users suggest investing time in learning how to use Drift effectively and setting it up correctly to ensure optimal performance.
Utilize additional tools like Zapier for integration and seek recommendations from a Customer Success Manager. Users recommend exploring integrations with other platforms and seeking guidance from a Drift expert to enhance the functionality of the software.
Consider the main goal for website traffic and use Drift's chatbot service accordingly. Users advise spending time building high-quality bots unique to each page on the website, as this can significantly improve engagement with visitors.
Additionally, users mention that Drift may not fully understand SEO and express concerns about the treatment of cancelling subscribers.
Attribute Ratings
Reviews
(1-25 of 52)Companies can't remove reviews or game the system. Here's why
December 05, 2023
Great product!
- Integrate with Salesforce
- Prospecting
- Chat Feature
- Video feature
- Auto organizing the prospecting dashboard into categories; customers, open opps, etc
- Booking Meetings
- Live Chats
- Alerts
December 02, 2022
Drift: make sales quickly
- connects me to customers in a timely manner
- Gathers critical client information before connecting a live person to chat
- routes conversations to the appropriate specialist
- routing conversations to the appropriate person
- better user profiles
- making customer emails required before connecting to a live person
November 11, 2022
The Best Tool To Convert Website Visitors Into Conversions
Score 10 out of 10
Vetted Review
Verified User
- Website Chatbot
- Drift Meetings
- Live chat
- Videos
- Engagement with Visitors
- Boost Conversion
- Very expensive
- The reports and metrics can be more simplified
- There are not more improvements needed
November 11, 2022
How Drift has been useful
- Arranging meetings
- Getting information form clients
- Keeping me informed
- Nothing that I have seen
November 09, 2022
Drift has been key to driving leads into our funnel
- Lead Capture
- Lead Nurture
- Engage Site Visitors
- The bot creation can feel clunky at times
July 20, 2022
Not What I Expected
Score 1 out of 10
Vetted Review
Verified User
- Branding
- Integrations with other applications
- Chat
- Customer support
- Troubleshooting
- Implementation
- Training
June 08, 2022
Chat box is great to use!
- Notifies us which Accounts/Companies are looking at our products/websites.
- Tells us exactly which pages/topics of our products prospects are interested in.
- Convenient chat feature to connect our customers or prospects with our team members.
- Oftentimes does not tell us the correct prospects identity.
- Prospects location/account is not always accurate - Such as if they have left their company.
- Engages visitors to our site
- Timely communication back to our team while engaging
- Easy to use
- Find a way to engage our website visitors even more to click on the bot.
- Send out more ideas for how to maximize the system around prospecting
April 11, 2022
Automated Lead Capture and Routing to Sales Team
Score 6 out of 10
Vetted Review
Verified User
- Grabs site visitors' attention
- Handles routing very well
- Great user interface on the front and back end
- The back end is slow to load
- No autosave functionality
- Technical difficulty took a long time to resolve
January 27, 2022
Best Conversational Marketing in the Market
Score 10 out of 10
Vetted Review
Verified User
- User engagement
- A/B testing
- Email capture
- Insights
- Mobile
- Thanks to artificial intelligence, I can provide consistent customer service.
- I can provide information to customers on a scheduled basis, configuring the system to provide general and specific responses.
- I manage to keep clients up to date with all information at any time of the day.
- I can respond to each of my clients in a specific way and with a more incredible speed of response.
- It has some functions that can be programmed without user intervention, such as tagging customers by mentioning them when you don't have them.
- Extraordinary for collaborating with possibilities progressively.
- It is supportive in qualifying leads and utilizing them as RFIs.
- The help involvement with the visit is incredible for getting basic inquiries replied. Joining with salesforce.com is pleasant to rapidly push prospects through there.
- It's ideal to have the option to respond to some essential inquiries with possibilities through an online talk tool.
- The principal disadvantage is that it's awkward on occasion to set up the playbooks.
- Doesn't coordinate with Deals space. Lead steering needs some work. Leads and contacts are populated with Organization information remotely.
- Connecting Drift effectively to Center point Spot and Salesforce was somewhat problematic. Cloning hubs (or a succession of them) between playbooks isn't yet more effective.
June 09, 2021
Drift--The ultimate AI chat tool
- AI-based playbooks--Easy-to-create playbooks and AI features make it very easy for the user to create multiple playbooks and make the whole experience of chat bot interaction with the prospects intuitive.
- Specific targeting--The intelligent targeting feature helps in capturing the right leads and filtering out the junk.
- Analysis--The analytics tool is very detailed. You can make strategic decisions based on that and can monitor the performance of each playbook very closely.
- Customer Service--This acts as icing on the cake. You face an issue and Drift is just a chat away!
- Pricing--They are priced way higher than their competitors. Pricing can be improved to make it more affordable for small and medium-sized firms.
- New Features- Adoption of new features like video chat, email playbooks, and ABMs is a slightly cumbersome process. They need to work to make it more lucrative for customers and make them aware of the value that these features can add.
- Automated Mails of Chat Transcript not possible--If I want to automate the process of chat transcript transfer on my email after I am done interacting with my prospect, it is not currently possible.
June 04, 2021
Drift AI-based Chat tool for your websites
- User friendly
- Intuitive Playbook designs
- Great Customer Support
- High Pricing
- More integrations can do wonders
- Multilingual support
June 02, 2021
It does exactly what we need it to do
- Saves us time with automations
- Increased our scheduled meetings and demos
- Video function is great for quick things
- The upfront setup takes time and we used an agency to help us set things up
May 31, 2021
Solid Chatbot for most businesses.
- Live chat
- Appointment Scheduling
- Auto-Responders
- Chat window pop up delayed sometimes
- Chat box could use a facelift
May 28, 2021
Drift - Great Marketing/Sales Tool
- Chat
- Site Tracking
- Calendar Link
- Easier user setup
- The calendar link can be slow to populate
- More customizability
May 28, 2021
Easy to use and nice UI
- Very nice UI
- Easy to use
- Better integration with Slack
May 18, 2021
Drift helps you capture more leads
- Drift allows you to block users that send obscene things quickly and easily.
- It integrates with Salesforce easily and brings up your contacts quick.
- It allows you to have multiple users and round robins leads to each.
- Drift is very user friendly and easy to use.
- Expand the mobile app and make it more customizable.
- Sometimes the chatbot takes too long to get the chat to a person.
- Active updates in Salesforce could be faster.
November 16, 2020
Accelerate growth and revenue with Drift
Score 10 out of 10
Vetted Review
Verified User
- Easy to implement - we were up on our site in hours.
- Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
- Surfaces relevant experiences and content to people faster based on targeted use cases.
- Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
- We bought Drift for both a sales/marketing and a support use case. Drift radically succeeded as a sales/marketing tool, but wasn't a fit for our support team's needs.
November 05, 2020
Gain a competitive advantage with Drift
Score 10 out of 10
Vetted Review
Verified User
- 24/7/365 site coverage with the AI bot - it’s like cloning your best SDR and having them available to engage buyers across the entire site all of time
- Efficiently qualify and route prospect conversations to connect with the right buyers while avoiding the wrong buyers
- Conversational landing pages are a quick and easy way to create engaging content
- Accelerate top-of-funnel speed with ABM functionality that notifies reps about active prospects and target accounts so they can proactively engage them in real time
- Removes friction by automating the process of booking meetings directly in a rep’s calendar
- I'd like to see conversational video functionality
- Make conversational landing pages more customizable
August 26, 2020
Drift with Zenefits
Score 10 out of 10
Vetted Review
Verified User
- Deep playbook customization
- Integrations
- Ease of Adoption
- Speed of machine learning within the AI
- Ability to report on opportunities
- Keyword search functionality in chats
June 17, 2020
Choosing a revenue-driving chat tool
Score 10 out of 10
Vetted Review
Verified User
- Allows for real time conversations.
- Allows for customers to book meetings directly with our sales staff.
- Allows us to answer customer inquiries during non-business hours.
- Better Marketo integration to pre-populate custom fields with values from our CRMs.
- Better data append services.
- Reporting is getting better, but can still be expanded.
May 27, 2020
Modernizing the consumer experience with Drift
Score 10 out of 10
Vetted Review
Verified User
- Letting buyers pick their own path without having to pick up the phone or fill out a form. For example, instead of the complex forms of the past we now ask three simple questions through Drift to get people what they want, when they want it, on their terms.
- Engaging people immediately on the website - makes it more likely for interested people to share their contact information.
- Answer questions quickly and consistently every single time with Drift Automation.
- Surface useful insights from conversation data. For example, we didn’t have a ‘plans page’ on Smartling’s website - but after reviewing the conversation data, we realized that 150+ people each month were asking about pricing and packaging. So we built a plans page using the learnings from the conversation data and designed it in a way that addressed exactly what potential buyers were asking.
- Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
- In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.