Drip Ecommerce CRM

Drip Ecommerce CRM

About TrustRadius Scoring
Score 7.9 out of 100
Drip Ecommerce CRM


Recent Reviews

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Popular Features

View all 11 features
  • List management (8)
  • Email deliverability reporting (16)
  • Dashboards (8)
  • Mobile optimization (8)

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View all pricing

Up to 500 people in account


per month

550 - 2,000


per month

2,001 - 5,000


per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.drip.com/pricing?utm_source…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Reporting & Analytics


Product Details

What is Drip Ecommerce CRM?

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Drip Ecommerce CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

Drip Ecommerce CRM Downloadables

Drip Ecommerce CRM Integrations

Drip Ecommerce CRM Competitors

Drip Ecommerce CRM Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Klaviyo, Bronto Marketing Platform (discontinued), and Mailchimp are common alternatives for Drip Ecommerce CRM.

Reviewers rate Email deliverability reporting and List management and Triggered drip sequences highest, with a score of 10.

The most common users of Drip Ecommerce CRM are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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Reviews and Ratings



(1-8 of 8)
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Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
For someone who runs marketing for a small- to medium-sized business that has most of their transactions online and without a sales team, this is a great software. I would recommend it over more expensive and Salesforce-centric marketing automation platforms for that specific use case. I'd imagine it is even better if you have a Shopify or something rather than a custom CMS like we do.
Charles Combs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.

They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Matthew Gehrman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Drip is best used for market automation within the sales funnel process and as a retention tool. From monthly newsletters to incremental notices automatically sent out as you move the lead through the sales cycle, Drip has the ability to handle all the email automation you need.
Tim Berman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Excellent for B2B and B2C businesses where personalization, engagement, and results are a priority. If you are highly satisfied with MailChimp, Drip isn't for you. If you're looking to drive revenue with automation, Drip is a powerful choice.
Steve Palfreyman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.
Conrad Magalis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Great for highly-skilled marketing technologists and people that have extensive dev background in HTML/custom application deployment. If you can think of an automation scenario, you can craft it from DRIP, but, you need to have the chops to execute the workflows. Always draft a workflow on paper, or outside the platform, because it can be hard to manipulate an active one, without adverse affects to current subscribers or contacts. Infinite options to customize via data tags from CRM, using LIQUID coding structure. The best Web, SaaS support team I've encountered -- it's like you have a consultant or team-mate, in-house, that specializes in automation platform technology, demand generation and inbound lead generation.
Ellen McDowell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source
Drip is well suited for people who are working in an online environment where they are selling things online or want to send people personalized emails and forms based on web page visits.