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Drip Ecommerce CRM

Drip Ecommerce CRM

Overview

What is Drip Ecommerce CRM?

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they…

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Recent Reviews

TrustRadius Insights

Drip has gained popularity among users due to its competitive pricing and extensive range of features, making email program automation …
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Popular Features

View all 11 features
  • List management (8)
    10.0
    100%
  • Email deliverability reporting (8)
    10.0
    100%
  • Dashboards (8)
    7.7
    77%
  • Mobile optimization (8)
    7.1
    71%
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Pricing

View all pricing

Up to 500 people in account

$19

Cloud
per month

550 - 2,000

$29

Cloud
per month

2,001 - 5,000

$89

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.drip.com/pricing?utm_source…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Drip Ecommerce CRM Demo and Review in 5 Minutes or More | Ecommerce Tech

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.4
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.9
Avg 7.9
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Product Details

What is Drip Ecommerce CRM?

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Drip Ecommerce CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

Drip Ecommerce CRM Integrations

Drip Ecommerce CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Klaviyo, Bronto Marketing Platform (discontinued), and Mailchimp are common alternatives for Drip Ecommerce CRM.

Reviewers rate Email deliverability reporting and List management and Triggered drip sequences highest, with a score of 10.

The most common users of Drip Ecommerce CRM are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Drip has gained popularity among users due to its competitive pricing and extensive range of features, making email program automation more seamless. Users have found Drip to be a valuable tool for segmenting customers in a highly granular manner, leading to improved targeting of messaging. This has allowed them to deliver personalized and relevant email campaigns based on the interests of their leads and customers. With its affordability and high customization options, reviewers consider Drip a unique and powerful platform. However, it's worth noting that implementing Drip may require some knowledge of HTML coding and technical platforms like Google Tag Manager and Analytics.

Marketing managers and VPs have recommended Drip as an effective automation platform for various use cases. One such use case involves sales acceleration, where users leverage Drip to communicate a sequence of messages to their leads, as well as send regular promotions to drive repeat business. Additionally, Drip is often used in conjunction with Leadpages/AdWords marketing strategies to effectively manage lead communication throughout the sales funnel process. Furthermore, Drip serves as an excellent retention tool, enabling users to keep the sales process moving smoothly and aiding in customer retention.

Drip also integrates seamlessly with membership programs, automatically enrolling members in educational email series. Users rely on Drip to handle all outgoing communications, including newsletters, allowing them to efficiently manage their subscriber base. By collecting emails from people interested in their domain of expertise, users can regularly send targeted emails regarding articles and launch-specific offers or products. Moreover, Drip proves invaluable for managing email campaigns that onboard customers into digital assets like online courses.

As a marketing automation software, Drip provides comprehensive email sales and campaign management capabilities. Notably, users appreciate the CRM-like experience that Drip offers; it allows them to view and analyze purchase data effectively. Marketing departments primarily leverage Drip to facilitate personalized communications with customers across various touchpoints. Overall, user experiences highlight how Drip addresses key challenges in email marketing, resulting in improved customer engagement and retention.

Reviews

(1-8 of 8)
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Matthew Gehrman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Email Templates
  • Reporting & Data Collection
  • Integration Abilities
  • Excellent Training Material
  • Excellent Customer Service
  • Pricing is a bit on the higher side but well worth it so long as you're using it
  • Direct integration with Salesmate vs going through Zapier
Tim Berman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Event-based automations, and automations based on custom field value. Perhaps the most versatile automation engine on the market.
  • Clean visual workflows.
  • Support! The support team is super friendly and results-driven.
  • More integrations, especially e-commerce related. A 2-way Pipedrive integration would be massively huge.
  • The workflow builder is nice, but needs cleaning up. Drag and drop would be good. Multiple parallel automations on the board would be helpful. Linking automations in a visual view, like ActiveCampaigns visual map would be very helpful.
  • The ability to store contacts with partial information, and use automation to progressively profile. We want to be able to do SMS marketing with Drip and work toward getting that email address to further engage.
  • Integration with loyalty programs would be a big deal for business.
  • Integration with referral programs would also be good.
Steve Palfreyman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
  • It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
  • The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
  • Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.
Conrad Magalis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to create advanced workflows and triggers, that can be customized to an infinite level of sophistication.
  • Analytics are sound and powerful. Create custom segment analyses by data tags and defined fields.
  • Ability to create as many custom fields as needed from your CRM platform: what was purchased, anniversaries, brand of purchase, etc.
  • Integrates with any open-source, cloud-based CRM via API.
  • Limitless campaign and trigger opportunities -- be as creative and sophisticated as you'd like.
  • Their support team is like having a consultant or agency partner. I've done some amazing work with their team, in-house, without needing to hire out consultants.
  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Ellen McDowell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
  • I would like the email builder to continue to improve. I prefer more visual emails.
  • It did take me some time to learn about workflows, but I was unfamiliar with the process of any workflow prior to working with Drip.
Tsahi Levent-levi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Slice and dice users based on different segmentation parameters. The ones I use include tags, assets they downloaded, customer fields (like location or company), webinar participation, etc.
  • Send broadcast emails regarding my campaigns. Editing is easy and kept simple, which avoids all the hardships you get when you try to beautify and design emails too much.
  • The service is powerful, so it times it is hard to know and decide where to start.
  • Having more templates and wizards for best practices in marketing campaigns would be nice (there are a few, but ones around automation and rules would help a lot).
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