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Dynamic Yield

Dynamic Yield

Overview

What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,…

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Recent Reviews

Results-focused

10 out of 10
January 05, 2024
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
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Great tool for CRO

9 out of 10
January 04, 2024
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations …
Continue reading

TrustRadius Insights

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, …
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Love Dynamic Yield!

10 out of 10
October 13, 2023
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.dynamicyield.com/request…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.

Marketers, product managers, and engineers use Dynamic Yield for:

  • Launching new personalization campaigns
  • Running server-side and client-side A/B tests
  • Leveraging machine-learning for product and content recommendations, and
  • Employing algorithms for smartly triggered email and push notifications.

Headquartered in New York, the company serves more than 350 brands across the world.

Dynamic Yield Features

  • Supported: Customer Segmentation
  • Supported: Personalization and Targeting
  • Supported: Deep Learning-Based Recommendations
  • Supported: Triggering Engine
  • Supported: Behavioral Messaging
  • Supported: A/B Testing and Optimization

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Dynamic Yield Video

Bring true personalization from vision to reality with Dynamic Yield.

Dynamic Yield Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

Frequently Asked Questions

Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(115)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.

Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.

Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.

Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.

The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.

Users commonly recommend the following three recommendations for Dynamic Yield:

  1. Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.

  2. When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.

  3. Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.

Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.

Attribute Ratings

Reviews

(1-25 of 99)
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January 05, 2024

Results-focused

Aloysius "Al" Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very easily build, deploy and measure the various UX changes, user engagement and recommendation strategies. Many of the implementations can be done without any or much development efforts which enables us to test and adjust our strategies, as needed.
January 04, 2024

Great tool for CRO

Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations and A/B testing. With an amazing support from Success Manager we were able to achieve Revenue growth from Product Recommendations testing and learn which content works the best. In addition, tool helped to improve conversion rate via social proof and various A/B tests on PLP and PDP
Michael Carlisle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We utilize Dynamic Yield to test potential UX/CX changes and as a DXP, to tailor dynamic experiences to specific audiences. The platform and support have been fantastic; whether we want to implement a simple text swap or replace the entire buy box and cart, Dynamic Yield can do it.

We are able to tailor everything from product recommendation strategies to entire digital experiences and funnels through Dynamic Yield which comes with a few powerful tools "under the hood" such as Identified Users, product recommendation strategy algorithms (Recently Viewed, Bought Together, Affinity levels, etc.) or the ability to create our own - all of which have served us well. The same is true of Audiences; you can define any Audience through either simple methods like UTMs or through Customer IDs if you've integrated your CRM.

Like anything with complex capabilities, it hasn't been without its "bumps," but the two small issues we encountered were to due issues on our end like using local caching instead of server-side APIs. Dynamic Yield's customer service team was able to expediently troubleshoot the issue for us and walk our developer through the fix.

While my experience with Dynamic Yield is limited to just a year, I've used peer platforms extensively in my career and am quite pleased with what Dynamic Yield provides which frankly, when compared to similar platforms, is a competitive advantage.
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield is a useful and effective tool to deliver personalized solutions to our customers in an Ecommerce environment. We have experienced a large impact on our business, especially with the product recommendations tool. Our CSM is knowledgeable and helpful in identifying additional ways that we can use the tool to personalize. We also use the tool to test dynamic content, similar to how you would for any AB testing. We like to use the DY tool for this because of the capability with audiences.
October 13, 2023

Love Dynamic Yield!

Score 10 out of 10
Vetted Review
Verified User
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced our overall customer engagement. Dynamic Yield's platform has allowed us to create custom experiences for our website visitors, resulting in higher conversion rates and improved engagement from our members. Dynamic Yield is easy to experiment with different strategies and try new ideas. Also, we have received outstanding support from our Customer Success Manager. They have been so helpful in guiding us through the platform's features and capabilities. She has innovative ideas and test iterations. We attribute a lot of our success with the platform to our outstanding support.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Dynamic Yield has been a fantastic tool for us. We use it to personalize our website, and it's made a big difference. It helps with product and content recommendations, campaigns and mails, A/B testing and targeting customers effectively. It's been a real boost to our customer experience, conversions, revenue and overall business performance.Our Customer Success Manager has been great: they've been there every step of the way, helping us navigate the platform, providing invaluable training, and offering guidance to ensure we make the most of Dynamic Yield's capabilities.
Score 10 out of 10
Vetted Review
Verified User
We rely on Dynamic Yield heavily to support out site personalization, product recommendations, A/B Testing, as well as content management for events. Dynamic Yield has been pivotal in helping us segment our Homepage, and product recommendations, and gaining additional insights to our key audiences. We are operating on a homegrown website, which can cause lengthy development times to get features and enhancements, the ease of use of the dynamic yield tool has allowed us to iterate faster, to improve our customer experience.
Score 10 out of 10
Vetted Review
Verified User
I have recently taken over the management of the Dynamic Yield. I had seen the great use of the tool across our markets and was really keen to learn more and get involved. From my first contact with Dynamic Yield, I was onboarded really quickly and have honestly found the team to be so supportive, professional and friendly. We quickly worked together to create informative interactive sessions for our teams and have seen amazing uptake and success. Our account manager is so supportive and helpful and together we have really seen the impact across our sites. The functionality that Dynamic Yield offers is amazing, full of insights and testing opportunities. With personalisation and social proof being key to any e-commerce organization, I think Dynamic Yield offers a wealth of options for every type of customer and the results speak for themselves.
Score 8 out of 10
Vetted Review
Verified User
We have been using Dynamic Yield since 2018 in Web and Emails with many personalized campaigns across three domains. Due to lack of resources only one person is responsible for ideating, creating and maintaining all the campaigns now with the focus of optimizing existing recommendation campaigns and strategies. In our shop, users can buy DIY patterns and material for sewing, knitting etc. This is the kind of product that usually requires advice from specialists. One business challenge is recommending relevant products online, like in a physical store, where customers can get competent product advice. The personalisation with Dynamic Yield also allows us to do this online by recommending products through personalised algorithms.
Score 10 out of 10
Vetted Review
Verified User
While of course giving us the ability to run UX tests and uncover new segments for personalization, Dynamic Yield also reduces dev resources needed with the amazing out-of-box features, provides us with the most innovative and up-to-date features to test with, helps us minimize revenue loss within a strategic growth plan and gives us the insights we need to improve KPIs that are important to the business.
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to enhance our customer experience, drive conversions, and improve overall business performance. We take full advantage of the platform through: Product recommendations: to provide tailored recommendations to customers based on their browsing history, purchase behavior, or demographic information. A/B testing: we are consistently A/B or multivariate testing to optimize various aspects of our website and marketing campaigns. This includes testing different layouts, CTAs, visuals, pricing strategies, or messaging to identify the most effective variations for driving conversions and improving customer engagement. Funnel optimization: by identifying and addressing areas of friction or drop-offs in our audience reports, we can test and optimize the user experience and increase conversion rates. Customer segmentation and targeting: segmenting users and targeting specific user groups with tailored messaging and content. This includes creating segments based on how they’ve entered the site, past purchase behavior, and browsing history.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Dynamic Yield for site personalization and triggered emails. We use it across all four brands in our company. The tool has helped us address new user conversion, AOV, cart and browse abandonment, oos recommendations and out of the box ideas to drive unknown user conversion.
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize the consumer experience on our European websites. It allows us to quickly deploy scalable campaigns across multiple countries and brands to offer our users a more tailored solution. Use cases range from product recommendation to campaign targeting for granular audiences and dynamic content -- always with an eye on quick iteration to optimize for our key metrics. The flexibility of the tool and the support of the team have been fantastic and instrumental in making our onboarding and ongoing use a success.
Sidonia Șerban | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
we use it for personalization, but also to optimize our website from a UX point of view; Through user testing, we found that our website is "standard" so we are looking to optimize the design and usability; Also through user testing, we concluded that people are looking for more personalization
Adriana Scala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield currently across our web apps for the NOW proposition across GB, Ireland, Austria, Germany, and Italy. We acquired Dynamic Yield with the initial requirements of A/B testing, out-of-the-box templates, and recommendations that would help us drive the business needs forward and propel us to where we hoped to be in terms of personalization across our sites.
Ben Blanki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield for recommendations AB Testing and also a variety of tools. We are "heavy" users as we use many features and also moved almost all the functionalities to the backend. After working with a few alternatives I found Dynamic Yield as a super useful tool with many relevant functionalities
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize and optimize the shopping experience. To do this, we create segments that we later use to target specific users and show them more relevant content or product recommendations. We test each use case to make sure it brings us more engagement, and we rely on data-driven decisions. We leverage personalization along the entire customer journey. Without Dynamic Yield, we would lose a lot of revenue!
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield’s recommendation algorithms, testing, and audiences to deploy experiences on our platform to help our customers more quickly find the merchants they’re looking for with personalization and recommendations that nudge them into placing orders.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use Dynamic Yield to help personalize our website through different experiences and product recommendation modules. The algorithms are constantly updating, learning more about our customers and providing insights into buying patterns based on anything from operating system to geography, to weather patterns and frequency of site visits. Dynamic Yield is used to generate smarter product recommendations and also to provide key messaging and marketing materials at different points in the customer journey.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I am using Dynamic Yield for personalization and A/B testing site side. Using Dynamic Yield to test new features and functionality to prove out concepts. Using Dynamic Yield to uncover hidden revenue through various out of the box features and custom code updates to target returning and new customers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's used across the technology and marketing departments. We use it for A/B testing and growth experiments, as well as quick front-end needs—adding a logo or banner. DY helps us get insight into where and how our site can grow, both in improving customer experience and in sales growth.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Dynamic Yield to offer product recommendations to our customers. Dynamic Yield allows us to offer more relevant product recommendations through A/B testing than the functionality available in our store platform. We're also able to easily add and display recommendations where we hadn't previously shown them.
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