Results-focused
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
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What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bringing personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
-
Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
-
When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
-
Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(51-75 of 99)Companies can't remove reviews or game the system. Here's why
November 13, 2019
Love Dynamic Yield! Great Company.
We use Dynamic Yield to improve our site using A/B testing and analyze audiences based on user action. Based on our findings we hope to create a better experience for our users and help improve our site for its business needs. It's used solely by our department. Dynamic Yield addresses our need for personalization.
- A/B testing
- Audience Analysis
- User Interface
- Little easier out of the box solutions
- Better docs for API
- More insightful practices used by other companies
November 13, 2019
Relatively New User's Impressions of Dynamic Yield
Dynamic Yield is being used as a testing and personalisation tool across our e-commerce team. It helps us to make decisions based on facts from test results, optimise our time by focusing on the most profitable areas to work on and set up a personalisation plan to best service our customers.
- The speed at which you can implement change onto your website. For example, any broken links or one off instances of systems failures affecting the purchasing process a message can quickly and easily be added to the site to inform customers of problems and how they should proceed.
- The DY support team are on hand 24/7 to help with any queries, reply quickly along with having an account manager to reach out to for help with planning and how best to implement test etc.
- Better explanations of what type of campaign to use when setting up personalization. This could be examples of how it works on a website to view and get a better idea how it will show on your site.
- To advance the scheduling feature on site personalization so that campaigns can continue to run but with a change of image instead of having to set up another targeting experience.
November 13, 2019
Overall great personalization tool
We are using Dynamic Yield mainly for managing notifications, personalised content and events, page customization and A/B Testing. Dynamic Yield allows us to test new features quickly without having to involve our developers team. It's used by different teams within the marketing department, in small measure also by the content team.
- Quick to implement and roll out
- Intuitive user interface
- Features packed and several ready to use templates
- Account Management and Support Team are exceptional
- Light onboarding process and a lot of resources and learning material
- Report should be more flexible
- The preview feature is not 100% accurate
- User interface not yet fully stable
- Whole campaigns cannot be paused or taken offline
We are using Dynamic Yield in order to manage all our A/B testing activity in our company. It has a great feature to perform multi variants tests. In addition we use Dynamic Yield's recommendation engine feature. The platform is being used by several departments and it is very user-friendly and easy to use.
- The Dynamic Yield platform allows us to create templates to assist end users, which are not developers, to change content in the code. For example, to change an image file on an existing code.
- The platform allows you to create targeted strategies for the recommendation engine feature using filtering rules. There is a cool live view of the products feed which assist in creating the strategy.
- The platform allows you to preview the experiment on the site even before going live which is amazing for QA.
- If you have more than 1 account in dynamic Yield, there is no easy feature which allows you to duplicate experiments from one account to another (besides dynamic content).
- The reports of the recommendation engine are not good enough. There is no easy way to measure this feature's impact.
- There is no waterfull functionality between different multi touch features.
November 12, 2019
Dynamic Yield Review
Score 10 out of 10
Vetted Review
Verified User
Originally Dynamic Yield was used for our eCommerce site so we could tailor our site to cater to different audiences. Everyone is at a different stage in their journey when shopping with us and a one size fits all model just didn't make sense. Looking at how people interact with our site and looking at what they purchase, we could then tailor campaigns that would be of interest to that customer. An example of this is that during a kit launch we would heavily promote our kit, however, if someone has already purchased the kit, why would we want to show them the same product they've already purchased, so for that audience we could tone down from the kit launch and show them other products available on site.
DY was also handy with Geo-Targeting, around Christmas we would promote jumpers and hoodies worldwide, however, in countries such as Australia, it would be their summer at this time, so DY allowed us to target those in Australia with shirts and hats.
Two years on, we now use DY in other departments in our organisation, including the main site and the stadium tours site.
- Scheduling - We used to manually change campaign banners over but now it has allowed us to schedule our banners.
- Retargeting - DY allows us to use our data to retarget to an audience we know have an affinity to a specific product.
- Split Testing - Rather than using guess work as to what looks better on the site or what works better, we test every change we make to the site and allow DY to show us the numbers and make a more data-driven decision to any change on the site.
- Design - there are limited templates you can use as overlays and notifications, if you want something more specific to your brand then you'll need some form of basic web development skills to create them.
November 12, 2019
Dynamic Yield Review
We currently use Dynamic Yield to keep our website as personalized as possible, hoping to help our customers get the items they are searching for, in a faster manner. Only the marketing team is using it. Problems that DY has solved is ease of use for us as a company in being able to upload content to our website in a visually pleasing manner.
- Dynamic Yield is very good at helping us personalize our website, giving us many options to choose from as to who sees what, and why.
- The ease of use is great, it makes my job quick and easy.
- The number of options and templates that are built-in make DY easy for anyone to pick up the program and be effective without any extra effort.
- Because we have so many experiences on the go at a time, it can get slow while we are working in the back end.
November 12, 2019
Love working with Dynamic Yield
Score 10 out of 10
Vetted Review
Verified User
We use dynamic yield to support the marketing initiatives of our client, by focussing on campaigns to target on repeat users, etc
- Supporting analytics are comprehensive.
- Platform's UI is intuitive and easy to use/navigate.
- I like the ability to create templates for experiences that could be used more than once with variable support for changing data definitions.
- Better capabilities of user tracking in email campaign integrations for those campaigns that are not necessarily product-focused.
November 12, 2019
Dynamic Yield Review
We're using Dynamic Yield to test key conversion landing pages and funnels across eCommerce. This includes email marketing, paid acquisition UX, and merchandising. The tools help us understand how our customers and consultants engage with our site, and allow us to better serve them.
- Excellent, intuitive software design enables agile test deployment with minimal time and resource dependencies.
- Consistent support and proactive account representation.
- Powerful audience targeting and rules-based automation go far beyond what native platforms offer.
- I would like to see server-side integration so that A/B experiences load with the page vs after the fact, which can cause additional page load and flicker.
- I would like to see more robust revenue reporting, including aggregate reports across multiple tests.
November 05, 2019
Dynamic Yield - A tool that sets a new standard
Dynamic Yield is being used by multiple departments across the company. Online Shop Managers and Content Managers use it all the time.
- Recommendations handling and set up
- A/B Testing works great and is easy
- Analyzing of a test is very user-friendly
- Dynamic Yield could set up variables which can be used for all campaigns. A global variables setting. For example fonts and colors scheme and so on.
- Dynamic Yield should show the feed presentation better, so the whole feed can be scrolled horizontally on the screen.
- Possibility to see on the templates which campaigns they are used for.
Dynamic Yield is being used primarily as a personalisation tool within our E-commerce department, it gives us the flexibility to launch ad-hoc campaigns targeted at specific user groups without involving the development team (most of the time). This allows the team to be agile and responsive to trading conditions, in turn helping us to achieve our overall goals and targets.
- Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team.
- Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling.
- Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time.
- Reporting - would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming.
- Site personalization - would be good if the results were also displayed on the on this screen as you could then see winners/losers quicker and make appropriate actions/decisions.
October 31, 2019
Very powerful Omnichannel Personalization Tool
Score 10 out of 10
Vetted Review
Verified User
At home24 we use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
- Possibility to personalize merchandising assets
- Possibility to use product recommendations with several algorithms and very high customization
- Possibility to create custom messages based on GTM events
- Possibility to create entire pages without tech support
- Possibility of A/B testing any element of the website coming from Dynamic Yield
- Possibility to inject any element inline when a Div is available
- Possibility to create specific rule for Modals and Messages
- Would be cool to have the possibility of linking assets to a campaign and schedule the go live of all the elements simultaneously
October 31, 2019
The best personalisation tool for modern webshops
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield within the Onsite Marketing team to get a personalised webshop experience - personalised banner, text and personalised messages.
- Dynamic Yield has a lot out of the box templates to use for "dynamic content", "overlays", "messages".
- Dynamic Yield is a pretty good A/B testing tool - easy to use.
- Dynamic Yield makes it easy to select a special audience and use this audience as a trigger to show them special website content.
- As a marketing manager I want to adjust some templates by myself. More marketing user training would be helpful.
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield is enabling the marketing department to increase conversion rates with A/B testing, real-time personalization and automated product recommendations.
- Set up A/B tests without using the resources of our IT department
- Increase revenue with custom product recommendation widgets
- Adding a CRM would be a great plus
We use it to personalize the journey for our customers, give them product recommendations, and gear the site towards things they are likely to buy and need. It addresses the problem of customers not knowing what they might need or are looking for, it also works really well to upsell customers and increase the ROI.
- Premade templates are a great starting point
- The ability to basically be only limited by what you can come up with
- Being able to tie into almost anywhere on your site.
- Their reporting, of how user cases are doing.
- Data and stats
October 31, 2019
Dynamic Yield Developer/Implementation Perspective
We use it to personalize our website appearance for specific users as well as recommend jewelry.
- Adding dynamic content to your website
- Lots of easily used templates and layouts
- Displaying recommended products for individual users
- Deployment time
- Some documentation is missing
October 31, 2019
Best- in- class Personalization!
Dynamic Yield is being used by a specific group in the organization dedicated to improving onsite customer experience and driving sales and conversion. For us, it allows us to solve a number of business problems, but all with the goal of driving increased revenue for the direct to consumer website and overall company.
- Personalization & Segmentation of customers is easily executed.
- Their preview tool could use some improvement as there are some buggy elements, but this is an area that is being address in their product roadmap.
September 10, 2019
Highly recommendable personalization tool for any e-commerce sites
It's currently used by my e-commerce platform MASARISHOP.COM to enhance customer experience and add personalization to the site. Everyone in my team contributes to it, from the IT to merchandiser to marketing; and we look at how it can improve our revenue, user retention and loyalty.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
- The many design templates we can choose, it really saves time for our graphics designer.
- The ease of reading information on dashboard and reports.
- All our problems are addressed, from increasing newsletter subscribers to personalizing the product selection.
- Integrating newsletter (MailChimp in particular) API to DY can use a little bit more guidance.
- Some currency functions (ours is Indonesian Rupiah) does not work properly.
- Product recommendations section for 'similarity : needs to address the fact that they cannot accept multi-categories of each product. e.g. a shirt can be categorized as a 'top' category but will also fit into 'vacation wear', 'sale', etc.
December 03, 2018
Great tool for AB testing and personalisation
Dynamic Yield is being used by the Personalization and A/B testing teams under the e-Commerce department at Sephora. It enables us to personalize the user's journey on our web and app platforms, as well as email. Additionally, we use it to run front-end tests to optimise our UI and marketing campaigns.
- Personalisation - The tool is heightened with user personalisation opportunities that Dynamic Yield is able to identify with their algorithm. It's a very smart tool and the product recommendation strategies have proved to be a success, generating uplift in revenue and other e-commerce core metrics. Additionally, the recommendation algorithm continues to get stronger over time, which is really a testament to the technology that makes Dynamic Yield so successful.
- A/B Testing - The number of variations and ability to control the traffic split is a very basic capability but the ease of using it on Dynamic Yield really takes this tool to the next level. Reiterating and pausing losing variations make it a very user-friendly and scalable tool.
- Support - The Customer Success Managers play a really large role as they help us with strategic and technical questions and enable us to help move our capabilities with Dynamic Yield forward. Additionally, we have a very good relationship with members from the 24/7 Support team as really take care of us when we go to them with any problems/issues we'd like to solve.
- App SDK is still new - the SDK is still new in a sense that the capabilities and support documents provided are not as thorough as they are for Web (Desktop and Mobile Web). Newer features are typically rolled out to web sections before they are rolled out to Mobile App.
- Audience prediction - We are looking at other tools to get audience predictions as we'd like to further optimise our campaigns by reaching the relevant audience and targetting the ones that have a higher propensity to convert. Dynamic Yield is currently missing this functionality.
- Reporting - The reporting dashboard is not sufficient to take a look at the data and results. It's very manual and tedious to pull the reports and manage our own insights. Additionally, we manage multiple sections which run the same experiences and consolidating the data outside of the Dynamic Yield platform means that our analytics and reporting is done offline.
November 23, 2018
Great A/B testing and personalization tool
We use Dynamic Yield for A/B testing and personalization in the marketing department. It enables us to run A/B test easily through the admin and if we have any issues, the account managers and support team are always there to help us.
- Product recommendations are easy to build and implement
- Live chat with support teams
- They listen to their customers and ask for feedback
- New improvements and features are very common
- Data feeds make it easy for mass uploads
- Load times can be improved
- Lack of technical support for complex tests for those who can't code
November 23, 2018
Dynamic Yield's very user-friendly
Various teams in my organisation use Dynamic Yield - the A/B testing team, onsite team and CRM. Dynamic Yield helps us seek out opportunities; shows how we can optimise our performance, helps us manage our onsite banners (easier to make frontend edits), and we load our newsletter lead generation pop-ups using this platform.
- Great user interface, very intuitive. I hadn't used any similar platforms before, but I know how to use Dynamic Yield without referring to any guide.
- 24/7 support team available, so it's easy to reach out whenever we encounter a problem. And we can arrange for a call to share screens if it's hard to explain over messages.
- Up to date with product features, always striving to get feedback from customers on what they want to see, then building it
- Shares successful case studies of other companies and we learn from each other.
- Support service can be quicker at times
- Unable to open different sections (e.g. Philippines, Taiwan) in the same browser - will have to open incognito or use another browser
- Page breaks at times
November 20, 2018
Good product from a new provider!
It is currently being used for testing and optimisation by our marketing department. It helps improve our website by identifying segments and allowing us to test against these. We found our previous provider (Monetate) was more than twice the cost of Dynamic Yield and did 90% of the same things.
It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
- It segments our performance so we can accurately measure improvements. Unlike other tools, Dynamic Yield is faster.
- It allows you to segment for an audience and tells you how big the test audience is likely to be. This is not an easy thing to do with other platforms. You often have to run a test before you realise how big the user pool is likely to be.
- It is more than 50% cheaper than our previous provider.
- The Account Manager is proactive, keen, and has regular meetings with us. Other providers that I have used in the past are productive for an initial 2-3 month period then tend to go missing until renewal, and this is not the case with Dynamic Yield.
- It would be great if you could provide 24 hour support, seven days a week UK time.
- Devise level testing is a problem. We have built tests on mobile and tablet devices and they have not always worked as designed. On one occasion, a mobile test broke all transactional reporting (for mobile devices) in Google Analytics.
- We feel we are missing out on hearing about tests that other Dynamic Yield customers have done. We haven't seen a lot of positive case studies of tests other customers have conducted.
October 26, 2018
Powerful Tool
Score 7 out of 10
Vetted Review
Verified User
Dynamic Yield is being used mostly by our brand and content marketing department as well as performance marketing. Additionally, the product managers are using it for any type of A/B test.
- Simple or multivariant A/B tests.
- It’s a great tool for content management. The tool will choose the best performances and/or A/B test your content on the fly.
- Recommendations with many different strategies.
- Improving the impact on the page speed. Currently, it can be that the page speed is impacted by the tool. It all depends on the heaviness of usage.
October 25, 2018
Dynamic Yield almost too good for everyday use
Dynamic Yield is being used only in our eCommerce department. It is helping with our conversion rate on our site as well as our retention rate for our returning customers.
- Onsite personalization
- Testing
- Anal
- Analytics
- User experience from a marketer's perspective - there are almost too many options and capabilities, such that it is hard to accomplish everyday tasks.
October 22, 2018
Why I like working with Dynamic Yield
Score 9 out of 10
Vetted Review
Verified User
We use Dynamic Yield across Marketing and Product departments. It help us provide dynamic content on the site, a/b test UX hypothesis and make personalised product recommendations.
- Targeting of the experiments is very flexible, powerful and reliable
- Platform UX is very intuitive and flexible to your own needs of structure
- The process to activate an experiment end to end is very agile, the preview mode is also very helpful
- Data feed infrastructure is not lean, but it works just fine, especially when you require it to support localised content for multiple domains and your product have a lot of attributes
- Doesn't support a backend API yet, but I am aware that it's on the way. It will be very helpful for page Load performance and SEO of the content provided by Dynamic Yield
- Doesn't support negative engagement with products or product attributes, as yet
October 17, 2018
Generally good results and good support
Score 8 out of 10
Vetted Review
Verified User
We have been using DY for product recommendations (in Homepage, product detail page and pages with products sold out - each one with different strategies and audiences), AB tests on the website, and a few out of the box templates by DY, like the social proof widget. We also implemented Newsletter subscription with good results. Basically, it is used by Marketing with the help of IT to set up some experiments.
- Product Recommendations - we had designed similar widgets as we had in our page, and input different strategies, e.g. new users will see recommended products with strategy of most popular and/or automated, while recurrent users are seeing recently viewed items strategy. The widgets are running at home page, product page and sold out products page.
- Newsletter subscription templates, and we can test with different experiences of the user.
- Can easily try different elements in the nav bar
- Can easily try different layout of the cart page
- Custom actions tests
- Logic on the strategies for companies with unique items (e.g. where most popular or bought together categories do not work)
- In some cases we need to involve our developers in the elements selector or some formatting CSS code.