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Dynamic Yield

Dynamic Yield

Overview

What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,…

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Recent Reviews

Results-focused

10 out of 10
January 05, 2024
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
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Great tool for CRO

9 out of 10
January 04, 2024
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations …
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TrustRadius Insights

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, …
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Love Dynamic Yield!

10 out of 10
October 13, 2023
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.dynamicyield.com/request…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.

Marketers, product managers, and engineers use Dynamic Yield for:

  • Launching new personalization campaigns
  • Running server-side and client-side A/B tests
  • Leveraging machine-learning for product and content recommendations, and
  • Employing algorithms for smartly triggered email and push notifications.

Headquartered in New York, the company serves more than 350 brands across the world.

Dynamic Yield Features

  • Supported: Customer Segmentation
  • Supported: Personalization and Targeting
  • Supported: Deep Learning-Based Recommendations
  • Supported: Triggering Engine
  • Supported: Behavioral Messaging
  • Supported: A/B Testing and Optimization

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Dynamic Yield Video

Bring true personalization from vision to reality with Dynamic Yield.

Dynamic Yield Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

Frequently Asked Questions

Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(115)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.

Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.

Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.

Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.

The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.

Users commonly recommend the following three recommendations for Dynamic Yield:

  1. Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.

  2. When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.

  3. Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.

Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.

Attribute Ratings

Reviews

(26-50 of 99)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We implemented Dynamic Yield for personalization on our website. Dynamic Yield has helped us to provide better product selections for our customers based on their browsing. Dynamic Yield has assisted in helping us with not only implementing different strategies, but also ideating strategies that fit the personas of our customers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Dynamic Yield is used by our eComm department in our organization. It currently helps the eComm department with customer engagement, new customer captures, and A/B testing of different affinities groups in our customer base. Dynamic Yield has been amazing with the tools and features it offers and makes it easy to target selected audiences and helps us serve the right content to the right audience at the right time. I would highly recommend Dynamic Yield to anyone in the eComm business, it will help you grow in all aspects.
Kate Phillips | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Conversion Rate Optimisation team is leveraging Dynamic Yield in order to manage, track and report on the performance of tests and recommendations. We leverage the built in algorithms and testing capabilities to split and report on experience and variation based performance. As well as to iterate tests and help to map out our testing cadence and test iterations moving forward.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Dynamic Yield in our ecommerce department. Mostly we use it for recommendations on our product detail page or within our product overview pages. We also use it for specific landing pages to target products for new or returning costumers.
Currently we are also A/B testing an overlay for our newsletter registrations to see which layout works better.
Andreas Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Dynamic Yield in a small team but are expending, since we see great potential with a small increase in resources. Anyways we're working as well on teaching individuals in other departments to maintain specific campaigns.
Amaury Ortolland | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DY is being used by my e-commerce optimization department. Globally it addresses all the optimization and personalization use cases that we want to leverage on our digital touchpoints. We use to have multiple tools to deploy all these use cases and, now, thanks to DY, we only have one tool where we can trigger end-to-end experiences with 1 unified customer profile as we also use DY as a CDP.
October 16, 2020

Why Dynamic Yield

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Dynamic Yield to help e-commerce companies reach their potential. We use the AB testing functionality to give users different experiences, borne from hypothesis to solve problems. This is used with the user personalization Dynamic yield offers. We use this to offer unique experiences to users, which overall benefits the company.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Dynamic Yield is a fundamental and essential tool for our Direct To Consumer department and is used to target specific audiences and personalize content across our entire website, whether it is deploying localized messaging or providing key guidance to users, or to power commercial opportunities via recommendations to drive up- and cross-sells.
October 16, 2020

A Dynamic Recommendation

Score 8 out of 10
Vetted Review
Verified User
At Moss Bros. we use Dynamic Yield within our Ecommerce team as our sole A/B testing tool - for both execution and analysis. It's an agile system that allows us to make quick, on-the-fly changes to HTML and CSS, and also much more complex tests within our sites code, and ultimately assits us to remove opinions from decicions and focus on the data.
Darren Lawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We at Tottenham Hotspur use Dynamic Yield to offer our fans a personalised experience when they visit tottenhamhotspur.com, shop.tottenhamhotspur.com and experience.tottenhamhotspur.com.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.

Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Using Dynamic Yield for A/B-testing, and to set up recommendation widgets on the website. As well as popups, notifications, some hotfixes etc. It's increadibly good to have especially for A/B testing and recommendation widgets, the filters and strategies available makes it easy to set up good widgets which displays relevant products for the customers.
Score 9 out of 10
Vetted Review
ResellerIncentivized
In our case, we use Dynamic Yield to activate personalization capabilities on our client's websites to maximize their performance.

Until we started to work with Dynamic Yield, adding personalization capabilities to websites was, let's say, a challenging task.

With Dynamic Yield, we have found one of the best tools to do the job. It may not be super easy to install, but once implemented, it has allowed us to do personalization on a scale in a pretty simple way with good results.

For those clients mature enough to go beyond testing and into personalization, Dynamic Yield has proven to be one of the best tools to do the jump.
December 13, 2019

Easily worth the money

Dalin Brinkman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Dynamic Yield is our third AB testing vendor. We chose them for three reasons:
  • Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us.
  • Triggers - The secret to personalization is what can you trigger off of, and of options to trigger off of, they easily had the broadest number.
  • Templates - Looking for personalization ideas; they had dozens ready to go with simple implementation.
What keeps us with them, after 1 year, though, is service. They put a high value on a great customer service relationship. Think of them like a personalization coach. Its great to have them giving us new ideas and learning a lot more from the existing ones.
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield primarily for A/B testing and to create personalized content such as recommendations & notifications. Dynamic Yield gives us the opportunity to get to know our customers and their needs better. We can offer the customer a better journey on our site. The innovative spirit of this company is literally jumping on you by using this great tool!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Dynamic Yield on the e-commerce team to help drive conversion and offer a more personalised shopping experience for the customer. We were able to start tailoring the experience of new vs. returning customers who were getting on our site as we found these were very different shoppers with very different behaviours.

We could also get feedback quickly from our customers on topics we wanted to explore moving forward, using pop up questionnaires which has been really insightful and an easy way to get their feedback quickly. It also made A/B testing content and experiences much easier giving us quicker, clearer results to interpret.
Sarah Daniels | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
LAGOS has been using Dynamic Yield for over 2 years. Since adding onsite personalization we have seen an increase in customer retention. Customers are coming to the site and being served relevant products to their shopping needs. The most significant change was updating our product recommendations to dynamic content instead of us picking what we thought the customer wanted to see.
Benjamin Ludigs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are using DY on a daily basis to steer our revenue towards daily targets, via personalized content.
The ownership of the tool sits with the sales department, which aims to subtly influence the customer on his/her journey to a purchase. It gives us the opportunity to change the UX as well as dynamically personalize content without the involvement of our IT department, which makes the execution of changes much faster.
Score 10 out of 10
Vetted Review
Verified User
Shoepassion uses Dynamic Yield within the marketing department to optimize and personalize the e-commerce website. All product recommendations within the website and in advertising mails are also implemented with Dynamic Yield. With Dynamic Yield, website changes and website testing can be implemented much faster than in the traditional way, since most changes do not require an IT department. In addition, Dynamic Yield helps us to publish special actions quickly and efficiently on the website and to enable a very fast communication path to the customer. Dynamic Yield can also be used by employees who only have rudimentary IT skills and is therefore very versatile within the marketing department.

November 13, 2019

Personalisation made easy

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Dynamic Yield on our main and e-commerce sites to provide the most relevant content to our fans across the globe. Whether it be to show them more of the articles they love, or a more relevant experience on our shop, we know that all our fans are different and Dynamic Yield allows us to personalise their experience to make our sites as engaging for fans as we can.
November 13, 2019

Don't look any further

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Dynamic Yield is being used by one of our divisions and is quickly being rolled out to others, partly because of the success we've had with it. We've mainly used it for A/B testing for content and UX on our website. It's a very user-friendly tool to use - some of the users are non-technical marketing managers.
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