Results-focused
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
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What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bringing personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
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Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
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When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
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Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(51-75 of 99)Companies can't remove reviews or game the system. Here's why
November 13, 2019
Love Dynamic Yield! Great Company.
We use Dynamic Yield to improve our site using A/B testing and analyze audiences based on user action. Based on our findings we hope to create a better experience for our users and help improve our site for its business needs. It's used solely by our department. Dynamic Yield addresses our need for personalization.
November 13, 2019
Relatively New User's Impressions of Dynamic Yield
Dynamic Yield is being used as a testing and personalisation tool across our e-commerce team. It helps us to make decisions based on facts from test results, optimise our time by focusing on the most profitable areas to work on and set up a personalisation plan to best service our customers.
November 13, 2019
Overall great personalization tool
We are using Dynamic Yield mainly for managing notifications, personalised content and events, page customization and A/B Testing. Dynamic Yield allows us to test new features quickly without having to involve our developers team. It's used by different teams within the marketing department, in small measure also by the content team.
We are using Dynamic Yield in order to manage all our A/B testing activity in our company. It has a great feature to perform multi variants tests. In addition we use Dynamic Yield's recommendation engine feature. The platform is being used by several departments and it is very user-friendly and easy to use.
November 12, 2019
Dynamic Yield Review
Score 10 out of 10
Vetted Review
Verified User
Originally Dynamic Yield was used for our eCommerce site so we could tailor our site to cater to different audiences. Everyone is at a different stage in their journey when shopping with us and a one size fits all model just didn't make sense. Looking at how people interact with our site and looking at what they purchase, we could then tailor campaigns that would be of interest to that customer. An example of this is that during a kit launch we would heavily promote our kit, however, if someone has already purchased the kit, why would we want to show them the same product they've already purchased, so for that audience we could tone down from the kit launch and show them other products available on site.
DY was also handy with Geo-Targeting, around Christmas we would promote jumpers and hoodies worldwide, however, in countries such as Australia, it would be their summer at this time, so DY allowed us to target those in Australia with shirts and hats.
Two years on, we now use DY in other departments in our organisation, including the main site and the stadium tours site.
November 12, 2019
Dynamic Yield Review
We currently use Dynamic Yield to keep our website as personalized as possible, hoping to help our customers get the items they are searching for, in a faster manner. Only the marketing team is using it. Problems that DY has solved is ease of use for us as a company in being able to upload content to our website in a visually pleasing manner.
November 12, 2019
Love working with Dynamic Yield
Score 10 out of 10
Vetted Review
Verified User
We use dynamic yield to support the marketing initiatives of our client, by focussing on campaigns to target on repeat users, etc
November 12, 2019
Dynamic Yield Review
We're using Dynamic Yield to test key conversion landing pages and funnels across eCommerce. This includes email marketing, paid acquisition UX, and merchandising. The tools help us understand how our customers and consultants engage with our site, and allow us to better serve them.
November 05, 2019
Dynamic Yield - A tool that sets a new standard
Dynamic Yield is being used by multiple departments across the company. Online Shop Managers and Content Managers use it all the time.
Dynamic Yield is being used primarily as a personalisation tool within our E-commerce department, it gives us the flexibility to launch ad-hoc campaigns targeted at specific user groups without involving the development team (most of the time). This allows the team to be agile and responsive to trading conditions, in turn helping us to achieve our overall goals and targets.
October 31, 2019
Very powerful Omnichannel Personalization Tool
Score 10 out of 10
Vetted Review
Verified User
At home24 we use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
October 31, 2019
The best personalisation tool for modern webshops
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield within the Onsite Marketing team to get a personalised webshop experience - personalised banner, text and personalised messages.
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield is enabling the marketing department to increase conversion rates with A/B testing, real-time personalization and automated product recommendations.
We use it to personalize the journey for our customers, give them product recommendations, and gear the site towards things they are likely to buy and need. It addresses the problem of customers not knowing what they might need or are looking for, it also works really well to upsell customers and increase the ROI.
October 31, 2019
Dynamic Yield Developer/Implementation Perspective
We use it to personalize our website appearance for specific users as well as recommend jewelry.
October 31, 2019
Best- in- class Personalization!
Dynamic Yield is being used by a specific group in the organization dedicated to improving onsite customer experience and driving sales and conversion. For us, it allows us to solve a number of business problems, but all with the goal of driving increased revenue for the direct to consumer website and overall company.
September 10, 2019
Highly recommendable personalization tool for any e-commerce sites
It's currently used by my e-commerce platform MASARISHOP.COM to enhance customer experience and add personalization to the site. Everyone in my team contributes to it, from the IT to merchandiser to marketing; and we look at how it can improve our revenue, user retention and loyalty.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
December 03, 2018
Great tool for AB testing and personalisation
Dynamic Yield is being used by the Personalization and A/B testing teams under the e-Commerce department at Sephora. It enables us to personalize the user's journey on our web and app platforms, as well as email. Additionally, we use it to run front-end tests to optimise our UI and marketing campaigns.
November 23, 2018
Great A/B testing and personalization tool
We use Dynamic Yield for A/B testing and personalization in the marketing department. It enables us to run A/B test easily through the admin and if we have any issues, the account managers and support team are always there to help us.
November 23, 2018
Dynamic Yield's very user-friendly
Various teams in my organisation use Dynamic Yield - the A/B testing team, onsite team and CRM. Dynamic Yield helps us seek out opportunities; shows how we can optimise our performance, helps us manage our onsite banners (easier to make frontend edits), and we load our newsletter lead generation pop-ups using this platform.
November 20, 2018
Good product from a new provider!
It is currently being used for testing and optimisation by our marketing department. It helps improve our website by identifying segments and allowing us to test against these. We found our previous provider (Monetate) was more than twice the cost of Dynamic Yield and did 90% of the same things.
It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
It has the ability to build product recommendations, but we are currently tied into a third party. We will definitely investigate using Dynamic Yield for this function too. We are currently seeing a commercial benefit to using Dynamic Yield, however the business is not able to spend enough time producing new and innovative tests.
October 26, 2018
Powerful Tool
Score 7 out of 10
Vetted Review
Verified User
Dynamic Yield is being used mostly by our brand and content marketing department as well as performance marketing. Additionally, the product managers are using it for any type of A/B test.
October 25, 2018
Dynamic Yield almost too good for everyday use
Dynamic Yield is being used only in our eCommerce department. It is helping with our conversion rate on our site as well as our retention rate for our returning customers.
October 22, 2018
Why I like working with Dynamic Yield
Score 9 out of 10
Vetted Review
Verified User
We use Dynamic Yield across Marketing and Product departments. It help us provide dynamic content on the site, a/b test UX hypothesis and make personalised product recommendations.
October 17, 2018
Generally good results and good support
Score 8 out of 10
Vetted Review
Verified User
We have been using DY for product recommendations (in Homepage, product detail page and pages with products sold out - each one with different strategies and audiences), AB tests on the website, and a few out of the box templates by DY, like the social proof widget. We also implemented Newsletter subscription with good results. Basically, it is used by Marketing with the help of IT to set up some experiments.