Results-focused
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
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What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bringing personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
-
Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
-
When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
-
Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(26-50 of 99)Companies can't remove reviews or game the system. Here's why
October 22, 2020
New User to Dynamic Yield
- Educate--they got me up to speed so quickly on the platform.
- Communicate--our account rep is a great communicator! She is on top of deliverables and keeps us moving forward.
- Mock ups--when we come up with an idea, our rep is able to provide us with a great mock up of the experience so we can truly understand the idea.
- Dynamic Yield could be better with headless environments.
- Dynamic Yield could be better with working with 3rd party developers.
- Dynamic Yield could have more campaigns set up as drafts for their clients to edit and push live.
October 22, 2020
Dynamic Yield is Amazing!
- Helps target selected audiences with ease.
- The experiences it offers out-of-the-box are amazing and easy to use.
- The biggest strength for Dynamic Yield is the abundance of educational resources and their world class customer support!
- Dynamic Yield can improve in providing more amazing out-of-the-box experiences.
- Some experiences need development work, easy custom experiences would be a better improvement.
- The dashboard could be a little easier to navigate, but not much to improve.
October 22, 2020
An awesome platform - just hoping to engage more Aussie users so we have a local time support team!
- Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
- An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
- The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
- We are based in Australia and while your support staff are amazing, we find that we struggle to have quick resolutions to our issues and training calls are outside of business hours as our DY support team are all based in the Northern Hemisphere - local support would be amazing!
- We are currently working with a client who has two international sites and hard redirects based on geographic location - it is causing issues with regard to source attribution and location of users (users who have been hard redirected are still showing as having been users and huge percentages of traffic are incorrectly being attributed to referral/direct) it would be great if some troubleshooting could address these types of issues.
October 22, 2020
Make your website unique for every costumer with Dynamic yield!
- Great usability in general.
- Reports are super easy to find and understand.
- Perfect support if you need any help.
- We are often setting up test campaigns on our staging system to see how they work. It would be great if you could copy test campaigns with one click on the live system.
October 21, 2020
Dynamic Yield recommendations
- Create different campaigns on the website
- Target specific segments of customers
- Excellent customer service
- Provide new ideas to improve shopping experience
- Create videos to support ideas for the new users
October 21, 2020
The everything-in-one-solution for personalization beginners and advanced A/B-Testers
- A/B-Testing.
- Personalization.
- Extend content with dynamic templates.
- Analytics of various KPIs.
- Data exports of raw data.
- More flexible upload of data like .csv files.
October 19, 2020
Best personalization tool on the market
- Product recommendation
- Affinity profile targeting
- Omnichanel experience
- Front and server side API
- Webperf
- Analytics capabilities
- Targeting IPs
October 16, 2020
Why Dynamic Yield
- Personalization
- Out of the box templates
- AB testing
- Recommendation engine
- Learning path
- Dynamic yield offers a lot but there's not enough Implementation documentation
October 16, 2020
My very positive Dynamic Yield experience
- Captures specified audiences
- Powerful recommendation engine
- Quickly fire targeted content based on set conditions
- Further training opportunties
- Clearer explanation of test results
- More info regarding new features
October 16, 2020
A Dynamic Recommendation
Score 8 out of 10
Vetted Review
Verified User
- A/B testing.
- Site personalisation.
- Audience segmentation.
- Quick, visual edits like changing images don't work very well and sometimes need coding - which defeats the purpose.
- Ease of selecting div's is clunky.
- Easier capability of amending out-the-box widgets.
- Creating experiences across mobile & desktop simultaneously would be good.
October 16, 2020
The best Personalisation tool around today!
Score 10 out of 10
Vetted Review
Verified User
- A/B Testing - allows us to test anything and everything all over the sites.
- Personalisation - hosting campaigns by region and using local languages to promote.
- Triggered emails - Abandoned basket is always a sales driving mechanic that once set up can be left to pick up any potential abandoned users.
- Reporting on A/B tests is good but where we have tests that can run for a longer period of time, the detail of the reporting can sometimes fall short.
October 16, 2020
Great product with huge potential
- Fast implementation
- Wide variety of optimization options
- User friendly
- Fast and great customer service/support
- Third party(adblock). If users use their adblock software and enable the option to block third-party content, then the content you apply from platforms such as DY won't show. Although this is a con, by default it's not enabled, and very few people actually use it. We have tons of content from DY and looking at the graphs of how many impressions it does, compared to page visits in Google Analytics, there's not a lot of people who miss out on DY content.
October 13, 2020
Great tool for personalization
- All in one tool. You not only can activate personalized content for your audience but also, you can create A/B test within the tool. Also, you can send customized emails campaigns or emails based on user actions (e.g. shopping cart recovery).
- Tons of widgets. Dynamic Yield has a lot of pre-created components that allow you to add almost anything to your website, say a recommendation module, a social proof, timer, etc.
- Predictive targeting. It is what allows you to do personalization on a scale. In essence, predictive targeting works by highlighting personalization opportunities for specific audiences based on your current personalization campaigns.
- Great documentation. You have access to an academy, help center, community forum, and Inspiration center. Also, they do webinars quite frequently.
- Their support team may delay when the issue has some complexity.
- Some integrations, like the triggered emails, can be more simple.
- Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
- I miss some CDP capabilities to create better segmentation.
December 13, 2019
Easily worth the money
Score 8 out of 10
Vetted Review
Verified User
- Personalization
- AB Testing
- Automation & Scripts - Handlingautomated QA, etc
- Scale - 100+ tests gets unwieldy really quickly
December 05, 2019
Dynamic Yield, easy to use yet ingenious!
Score 10 out of 10
Vetted Review
Verified User
- Product Recommendations - We can show the customer specific products that are very likely of interest to him and thus improve his experience on our site. The customer reaches his goal faster.
- A big advantage of Dynamic Yield is the support, if you have questions, they will be answered quickly! You never feel left alone.
- Dynamic Yield offers a perfect interface between marketers and developers. Through the ingenious interface, Dynamic Yield is easy to use without a technical background, while developers can prepare great applications for the marketers without a big technical explanation.
- I can't think of anything to improve on Dynamic Yield, I am completely satisfied!
- Quick and easy platform to set up experiences / tests and preview before setting live.
- As this isn't my sole focus on the team the fact the platform is really simple to use and quick to set up different tests/experiences means I can easily dip in to the platform to put something live without spending hours setting it up. The preview function is extremely useful for checking your work as well, we always test experiences thoroughly before putting them live and this easy function helps iron out any issues beforehand.
- Support from our Senior Customer Success Manager Doron has been faultless and a huge help in getting us up and running with the platform.
- This is something that is definitely stand out for Dynamic Yield. We have weekly calls with Doron who always has the patience and time to talk through all our ideas and queries. We hit the ground running with the platform and she helped us get going with live tests in the first few weeks and made getting to know the platform so much easier.
- Just the sheer amount you can do with the tool!
- We've been using the platform for a few months now and have only just really scratched the surface on the amount of things we can do with it! From creating detailed segments to target our different audiences, to A/B testing dynamic content on our site and pop up questionnaires there is little that Dynamic Yield can't do! And even if we broach Doron with an idea she will always go away and find a way we can do it or have it added on as a new function.
- The preview function is great at the moment however we have a mobile responsive site which is sometimes a bit trickier to preview things on. It would be great if somehow that could be updated to make mobile previewing easier.
- We have a lot of tests running at the same time and often the site personalisation list can be quite long, the search function helps but it would be great going forward if we could have more of a filing system to group tasks together to make them easier to find.
November 13, 2019
Easy to use A/B tool
- Excellent customer support.
- Support for individual cases.
- User-friendly frontend.
- Good analysis of test cases.
- Possibility to pause an experience without creating a new one.
November 13, 2019
Strong Personalization Possibilities
Score 10 out of 10
Vetted Review
Verified User
- Using personalization and recommendations to help meet customers' needs.
- Giving the possibility of setting up easily various A/B tests.
- Allowing several actions without the usage of tech support.
- Giving the possibility to do proper reporting of all actions.
- The possibility to upload various assets more easily over different accounts.
November 13, 2019
The best site personalization tool there is!
- The Customer Success team at DY is amazing. Whenever we have a question, they are quick to help and provide helpful information.
- DY is very good at providing use case ideas from companies to help inspire use cases to be used on our site.
- The DY Summit is an amazing time to hear from other customers and what they have been doing with DY on their sites.
- The one thing I noticed that is missing from DY is the automatic merchandising for the product grid pages. But luckily I know this is in the works and will be released soon!
November 13, 2019
Great tool that is easy to use and immediately delivers value
Score 10 out of 10
Vetted Review
Verified User
- Quick responding customer service that is local.
- A powerful tool in the hands of the right people.
- Quick and easy implementation and close onboarding support.
- Easier custom design solutions.
November 13, 2019
Dynamic Yield Review
- A/B testing onsite and for campaigns.
- Many personalizations and targeting options.
- They deliver new campaign ideas and easy to use templates also useable without devs.
- There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
- A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
November 13, 2019
Every professional and modern website should have Dynamic Yield
Score 10 out of 10
Vetted Review
Verified User
- Data-driven personalization.
- Data-driven recommendation.
- Implementation of website changes very efficient.
- Automated test results within different user segments.
- Automatic creation of interesting user segments.
- Native integration in newsletter automation.
- CRM on user basis.
November 13, 2019
Great product with an awesome team behind it!
Score 10 out of 10
Vetted Review
Verified User
- User-centric interface.
- Flexible.
- Best customer support.
- New Adblockers are sometimes causing issues.
- Product category page sorting not available.
- Transfer of data from US to EU servers not possible.
November 13, 2019
Personalisation made easy
- Dynamic Yield allows us to be more relevant in a particular country. We have a large South Korean audience and Dynamic Yield allows us to engage with them to show off a dedicated section of our site and to engage with them in Korean.
- Dynamic Yield allows us to show more relevant promotions to our fans. For example, if they are already a member, we don't need to promote membership.
- Dynamic Yield allows us to test A/B content. As well as giving us the CTR for each variation, Dynamic Yield offers the % chance of each variation being the best.
- One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development).
November 13, 2019
Don't look any further
- User-friendly interface
- Customer Support
- Robust capabilities
- Although it was pitched as having a tool that allowed a non-technical person to select elements on the website to edit/test, setting up tests almost always requires developer input.